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https://huel.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
97
GRADE
A+
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleInstagram
og:site_nameHuel
twitter:site@huel
Organization.nameHuel

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (7 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 7 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 7 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

No image set

huel.com

Huel NL

Huel is volwaardige voeding en biedt alle 26 essentiële vitamines en mineralen, eiwitten, essentiële vetten, koolhydraten, vezels en fytovoedingsstoffen.

No image set

HUEL.COM

Huel NL

Huel is volwaardige voeding en biedt alle 26 essentiële vitamines en mineralen, eiwitten, essentiële vetten, koolhydraten, vezels en fytovoedingsstoffen.

No image set

Huel NL

huel.com

huel.com

Huel NL

Huel is volwaardige voeding en biedt alle 26 essentiële vitamines en mineralen, eiwitten, essentiële vetten, koolhydraten, vezels en fytovoedingsstoffen.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
16 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Huel",
  "url": "https://eu.huel.com/",
  "email": "team@huel.com",
  "slogan": "To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.",
  "description": "Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre, and phytonutrients in a single product.",
  "telephone": "+44 1233 800838",
  "legalName": "Huel Limited",
  "foundingDate": "12-01-2012",
  "logo": "https://eu.huel.com/images/huel-logo.png",
  "sameAs": [
    "https://www.facebook.com/Huel",
    "https://www.instagram.com/huel",
    "https://x.com/huel",
    "https://uk.linkedin.com/company/huel",
    "https://www.tiktok.com/@huel"
  ],
  "founder": {
    "@type": "Person",
    "name": "Julian Hearn"
  },
  "foundingLocation": {
    "@type": "Place",
    "address": "Tring, England"
  },
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "value": "300"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Unit 6, Icknield Way Industrial Estate, Icknield Way",
    "addressLocality": "Tring",
    "postalCode": "HP23 4RN",
    "addressCountry": "UK"
  }
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://eu.huel.com/",
  "name": "Huel EU",
  "alternateName": [
    "Huel",
    "Huel Europe"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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