Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FImage OptimizationAction5 issues found across 11 imagesFIX
DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
46/100
Site name appears as
| Page title | Gemeente Harlingen | |
| og:site_name | Gemeente Harlingen | |
| twitter:site | @Gem_Harlingen | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
4 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview

www.harlingen.nl
Home
No description
- twitter:card — summary_large_image
- twitter:title — Home
- twitter:description — Add twitter:description to give the preview body text
- twitter:image — falling back from og:image

WWW.HARLINGEN.NL
Home
No description
- og:title — Home
- og:description — Add og:description to give the preview body text
- og:image — https://cuatro.sim-cdn.nl/harlingen/uploads/styles/og_image/media/JDR_1727-PAN.jpg?cb=G3WSgeRx
- og:type — website
- og:url — https://www.harlingen.nl/
- og:site_name — Gemeente Harlingen

Home
www.harlingen.nl
- og:title — Home
- og:description — Add og:description to give the preview body text
- og:image — https://cuatro.sim-cdn.nl/harlingen/uploads/styles/og_image/media/JDR_1727-PAN.jpg?cb=G3WSgeRx
www.harlingen.nl
Home
No description

- og:title — Home
- og:description — Add og:description to give the preview body text
- og:image — https://cuatro.sim-cdn.nl/harlingen/uploads/styles/og_image/media/JDR_1727-PAN.jpg?cb=G3WSgeRx
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "GovernmentOrganization",
"name": "Gemeente Harlingen",
"url": "https://www.harlingen.nl",
"logo": {
"@type": "imageObject",
"url": "https://cuatro.sim-cdn.nl/harlingen/uploads/logo_gemeente_harlingen_2023_rgb_0.png?cb=esHpRl52",
"width": 4688,
"height": 1503
},
"telephone": "0517 492 222"
},
{
"@type": "WebPage",
"@context": "https://schema.org",
"name": "Home",
"url": "https://www.harlingen.nl/",
"description": "Bezoek de website van Gemeente Harlingen voor meer informatie.",
"author": {
"@context": "https://schema.org",
"@type": "GovernmentOrganization",
"name": "Gemeente Harlingen",
"url": "https://www.harlingen.nl",
"logo": {
"@type": "imageObject",
"url": "https://cuatro.sim-cdn.nl/harlingen/uploads/logo_gemeente_harlingen_2023_rgb_0.png?cb=esHpRl52",
"width": 4688,
"height": 1503
},
"telephone": "0517 492 222"
},
"headline": "Home",
"datePublished": "2019-08-20T06:34:00.000Z",
"dateModified": "2026-10-08T06:10:04.000Z",
"publisher": {
"@context": "https://schema.org",
"@type": "GovernmentOrganization",
"name": "Gemeente Harlingen",
"url": "https://www.harlingen.nl",
"logo": {
"@type": "imageObject",
"url": "https://cuatro.sim-cdn.nl/harlingen/uploads/logo_gemeente_harlingen_2023_rgb_0.png?cb=esHpRl52",
"width": 4688,
"height": 1503
},
"telephone": "0517 492 222"
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.harlingen.nl/"
},
"@graph": [
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "#site-navigation",
"name": "Voor inwoners",
"url": "https://www.harlingen.nl/voor-inwoners"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "#site-navigation",
"name": "Voor ondernemers",
"url": "https://www.harlingen.nl/voor-ondernemers"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "#site-navigation",
"name": "Bestuur en politiek",
"url": "https://www.harlingen.nl/bestuur-en-politiek"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"@id": "#site-navigation",
"name": "Actueel",
"url": "https://www.harlingen.nl/actueel"
}
]
}
]A+Links151 links checked, 151 healthy, 0 brokenPASS
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.harlingen.nl/trouwen | https://www.harlingen.nl/trouwen | <a> | 0 |