C — https://smartinsights.com

Site Health

Score: 75 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Good foundation, but a few gaps could be exploited.

Several issues make your site difficult for assistive technology users.

Solid SEO basics — a few optimizations could boost rankings.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Missing metadata means poor previews on social media and search.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress · 618 peers

You 75

Avg 74

At average

0 50 100

Better than 55% of WordPress sites See full WordPress benchmark →

Google Workspace · 1499 peers

You 75

Avg 73

At average

0 50 100

Better than 61% of Google Workspace sites See full Google Workspace benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

No <main> landmark found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Landmark Structure

135 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fsmartinsights.com)](https://beavercheck.com/results/be75a411-7bb2-4729-b1ba-fd53302fe2be)

HTML

<a href="https://beavercheck.com/results/be75a411-7bb2-4729-b1ba-fd53302fe2be"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fsmartinsights.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fsmartinsights.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 22.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

1 accessibility issue excludes users who rely on assistive technology.

Your LCP is 22.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Conversion Barriers

2 critical 6 warning

8 barrier(s) likely increasing bounce by ~30%.

Speed (2)

Page takes 22.0s to load

+12% bounce

Users abandon at ~3s — you're 19.5s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 886ms

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (3)

No Open Graph tags

+2% bounce

Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop

Fix: Add og:title, og:description, og:image, og:url to the page head

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Thin content

+3% bounce

Under 300 words — visitors bounce looking for substance, search engines rank competitors first

Fix: Add a substantive FAQ, product detail, or case-study section

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $0.60/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -99%

Investment

$500

5h · 5 findings

Monthly returns

$0.60 /mo

~$7.20 / year

Bandwidth savings $0.60

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,507 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
Privacy Policy not detected
CCPA/CPRA: USD 2,500 – USD 7,500
No <main> landmark found
ADA Title III: USD 25,000 – USD 150,000

+2 more

Bandwidth Waste

$0.60 /mo

7495.2 MB/mo × 0.080 USD/GB

Optimize transfer: save ~750 KB per page load
Saves $0.60/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

9.23 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

21.96 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

886 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

9.23 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

21.96 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn-4.convertexperiments.com/js/10041656-10042278.js	300.0 s	103.3 KiB
eu.fw-cdn.com/12729620/724420.js	120.0 s	96.2 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
/signals/config/203951201863234?v=2.9.303&r=stable&domain...	1200.0 s	44.7 KiB
/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/...	14400.0 s	13.3 KiB
static.hotjar.com/c/hotjar-66040.js?sv=7	60.0 s	7.8 KiB
static.hotjar.com/c/hotjar-66040.js?sv=5	60.0 s	7.8 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	86400.0 s	10.7 KiB
cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js	604800.0 s	40.2 KiB
widget.intercom.io/widget/jwbipw7g	300.0 s	3.6 KiB
static.klaviyo.com/onsite/js/UD9fxn/klaviyo.js	1.0 s	2.7 KiB
/collect?v=2&fmt=js&pid=5305426&time=1776891354238&url=ht...	0.0 ms	909 B
/tr/?id=203951201863234&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	16 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
RACE funnel diagram `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ra...	75.0 KiB	64.1 KiB
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/diagrams/fu...	31.2 KiB	23.8 KiB
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home/master...	22.4 KiB	17.1 KiB
Photo of Patricia Goldsmith `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...	5.8 KiB	4.5 KiB
Photo of Daisy Seymour `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...	5.6 KiB	4.3 KiB
Smart Insights logo `div#si_2020_header > div.nav-container > a#si_2020_logo > img`	/wp-content/themes/smartinsights/images/smart/logo/si-log...	5.5 KiB	4.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-6-SECTION

nodeLabel: Improve your marketing with proven, practical tactics Get clear on what’s work…

path: 1,HTML,1,BODY,6,SECTION

selector: body.home > section#photography_hero

snippet: <section id="photography_hero" class="smart hero" style="background-image: url("/wp-content/themes/smartinsights/images/smart/photo…");">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
static.ads-twitter.com/oct.js	13.4 KiB	780 ms
eu.fw-cdn.com/12729620/724420.js	96.2 KiB	2.9 s
cdn-4.convertexperiments.com/js/10041656-10042278.js	103.3 KiB	3.1 s
www.smartinsights.com/wp-content/plugins/grassblade/js/script.js	12.5 KiB
/wp-content/themes/smartinsights/includes/cookiebar/jquer...	1.5 KiB
/wp-content/plugins/uncanny-learndash-toolkit/src/assets/...	9.6 KiB
/wp-content/themes/smartinsights/includes/cookiebar/jquer...	3.1 KiB	151 ms
www.smartinsights.com/wp-content/themes/smartinsights/js/si_download_tracker.js	2.6 KiB
/wp-content/plugins/uncanny-toolkit-pro/src/assets/dist/f...	8.9 KiB	151 ms
www.smartinsights.com/wp-includes/js/jquery/jquery.min.js	29.3 KiB	452 ms
www.smartinsights.com/wp-content/plugins/primers/js/front.js	2.8 KiB
/wp-content/plugins/grassblade/addons/user_report/js/scri...	3.7 KiB	151 ms
www.smartinsights.com/wp-includes/js/jquery/jquery-migrate.min.js	6.9 KiB	151 ms
www.smartinsights.com/wp-content/tablepress-combined.min.css	3.9 KiB	151 ms
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-footer.css	980 B
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-buttons.css	2.9 KiB
/wp-content/themes/smartinsights/lib/css/aug2019promo-ban...	1.5 KiB
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-home.css	3.0 KiB
/wp-content/plugins/advanced-responsive-video-embedder/bu...	3.0 KiB
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/animate.min.css	3.9 KiB	151 ms
www.smartinsights.com/wp-content/plugins/site-reviews/assets/styles/default.css	7.8 KiB	301 ms
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	531 B
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	1.3 KiB	151 ms
code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css	9.0 KiB	987 ms
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	3.1 KiB
www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/front.min.css	3.3 KiB	151 ms
/wp-content/plugins/site-reviews-themes/assets/site-revie...	2.7 KiB
/wp-content/plugins/sfwd-lms/src/assets/dist/css/admin-ba...	404 B	151 ms
/wp-content/themes/smartinsights/lib/css/main-header-2020...	5.4 KiB	151 ms
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	2.5 KiB
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/smartbar.css	446 B
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	2.7 KiB
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-hero.css	2.4 KiB
/wp-content/themes/smartinsights/lib/css/si-font-awesome.css	4.8 KiB	151 ms
/wp-content/plugins/sfwd-lms/assets/css/jquery.dropdown.m...	627 B
www.smartinsights.com/wp-content/plugins/sfwd-lms/src/assets/dist/css/styles.css	5.6 KiB	151 ms
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	3.5 KiB
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	4.5 KiB
www.smartinsights.com/wp-includes/css/dashicons.min.css	34.5 KiB	1.2 s
/wp-content/plugins/uncanny-learndash-toolkit/src/assets/...	6.6 KiB
/wp-content/plugins/uncanny-toolkit-pro/src/assets/dist/f...	4.0 KiB
www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/style.min.css	4.0 KiB
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	392 B
www.smartinsights.com/wp-content/plugins/primers/css/front.css	2.5 KiB
www.smartinsights.com/wp-content/plugins/grassblade/css/frontend-styles.css	287 B
www.smartinsights.com/wp-content/plugins/grassblade/css/styles.css	5.4 KiB	151 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 833 ms

URL	Time Spent
smartinsights.com/	833 ms
www.smartinsights.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 600 ms 50.5 KiB

URL	Transfer Size	Est Savings
www.smartinsights.com/wp-includes/css/dashicons.min.css	34.3 KiB	34.3 KiB
/onsite/js/build-preview/commit-b69bb7518cfdbf0112439ab33...	16.1 KiB	16.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 3.4 s 578.8 KiB

URL	Transfer Size	Est Savings
js.intercomcdn.com/frame-modern.7a9f78bc.js	192.7 KiB	134.1 KiB
js.intercomcdn.com/vendor-modern.80eace52.js	143.3 KiB	90.3 KiB
www.googletagmanager.com/gtag/js?id=G-K7Q9BGVSJD&cx=c&gtm=4e64k0h1	172.9 KiB	70.2 KiB
eu.fw-cdn.com/12729620/724420.js	95.8 KiB	68.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-QBL4	135.6 KiB	62.5 KiB
cdn-4.convertexperiments.com/js/10041656-10042278.js	103.1 KiB	62.4 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	36.5 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	33.7 KiB
cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js	39.7 KiB	21.0 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	650 ms	27 ms	0.0 ms
js.intercomcdn.com/vendor-modern.80eace52.js	435 ms	390 ms	36 ms
www.smartinsights.com/	434 ms	67 ms	10 ms
www.googletagmanager.com/gtag/js?id=G-K7Q9BGVSJD&cx=c&gtm=4e64k0h1	296 ms	217 ms	41 ms
www.googletagmanager.com/gtm.js?id=GTM-QBL4	251 ms	212 ms	34 ms
/wp-content/plugins/site-reviews/assets/scripts/site-revi...	212 ms	120 ms	3.1 ms
www.smartinsights.com/cdn-cgi/challenge-platform/scripts/jsd/main.js	201 ms	191 ms	2.4 ms
eu.fw-cdn.com/12729620/724420.js	154 ms	106 ms	31 ms
cdn-4.convertexperiments.com/js/10041656-10042278.js	149 ms	106 ms	34 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	130 ms	109 ms	19 ms
connect.facebook.net/en_US/fbevents.js	123 ms	90 ms	33 ms
/signals/config/203951201863234?v=2.9.303&r=stable&domain...	120 ms	106 ms	14 ms
/onsite/js/build-preview/commit-b69bb7518cfdbf0112439ab33...	107 ms	91 ms	5.2 ms
js.intercomcdn.com/frame-modern.7a9f78bc.js	57 ms	2.4 ms	54 ms
www.smartinsights.com/wp-includes/js/jquery/jquery.min.js	51 ms	38 ms	11 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.2 s
Other	696 ms
Script Parsing & Compilation	412 ms
Style & Layout	322 ms
Parse HTML & CSS	117 ms
Garbage Collection	75 ms
Rendering	52 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 2.1 KiB

URL	Transfer Size	Est Savings
www.smartinsights.com/wp-content/plugins/primers/css/front.css	2.5 KiB	2.1 KiB

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 2.3 KiB

URL	Transfer Size	Est Savings
www.smartinsights.com/wp-content/plugins/grassblade/js/script.js	12.3 KiB	2.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/diagrams/fu...
RACE funnel diagram `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ra...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home/master...
Smart Insights logo `div#si_2020_header > div.nav-container > a#si_2020_logo > img`	/wp-content/themes/smartinsights/images/smart/logo/si-log...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ic...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ic...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ic...
Honeywell company logo `div.content-column > div.quote-box > div.company-logo > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
O'Neills company logo `div.content-column > div.quote-box > div.company-logo > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
Photo of Andrew Topliffe `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
Photo of Daisy Seymour `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
Photo of Patricia Goldsmith `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
logos of the companies that trust Smart Insights `div.s_wrapper > p > picture > img`	/wp-content/themes/smartinsights/images/smart/home2020/cl...
The Weather Channel company logo `div.content-column > div.quote-box > div.company-logo > img`	/wp-content/themes/smartinsights/images/smart/testimonial...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Avoids enormous network payloads Total size was 2,440 KiB

●User Timing marks and measures 7 user timings

●Avoid long main-thread tasks 17 long tasks found

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 270 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 70 ms

○INP breakdown

○Avoid non-composited animations

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Resources `nav#si_2020_nav_container > ul#si_2020_nav > li.si_2020_sub > a.first_nav`
Solutions `nav#si_2020_nav_container > ul#si_2020_nav > li.si_2020_sub > a.first_nav`
About Us `nav#si_2020_nav_container > ul#si_2020_nav > li.si_2020_sub > a.first_nav`
Login `nav#si_2020_nav_container > ul#si_2020_nav > li > a`
Search `nav#si_2020_nav_container > ul#si_2020_nav > li#search-text > a`
DIGITAL STRATEGY TOOLKIT `div.columns-container > div.content-column > p > a.but_2019`
THE RACE DIGITAL DASHBOARD `div.columns-container > div.content-column > p > a.but_2019`
RACE GROWTH SYSTEM `div.columns-container > div.content-column > p > a.but_2019`
Show more `div.glsr-tag-value > p.glsr-hidden-text > span.glsr-read-more > a`
Read the introduction to RACE `div.columns-container > div.content-column > p > a`
Get the marketing strategy template `div.columns-container > div.content-column > p > a`
Read the latest articles `div.columns-container > div.content-column > p > a`
Use of this website constitutes acceptance of the Smart Insights Terms and Priv… `div.container > div#footer-details > div.col-md-12 > p`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Company `div.container > div.row > div.footer_col > h5`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > div#si_2020_header > div.nav-container > a#mob_but `body.home > div#si_2020_header > div.nav-container > a#mob_but`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Resources Solutions About Us Login Search `div#si_2020_header > div.nav-container > nav#si_2020_nav_container > ul#si_2020_nav`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
About `div.menu-footer-widget-1-container > ul#menu-footer-widget-1 > li#menu-item-116012 > a`
Contact us `div.menu-footer-widget-1-container > ul#menu-footer-widget-1 > li#menu-item-116018 > a`
Our manifesto `div.menu-footer-widget-1-container > ul#menu-footer-widget-1 > li#menu-item-116021 > a`
Who is Smart Insights for? `div.menu-footer-widget-2-container > ul#menu-footer-widget-2 > li#menu-item-116031 > a`
Marketing Resource Library `div.menu-footer-widget-2-container > ul#menu-footer-widget-2 > li#menu-item-116032 > a`
Free resources `div.menu-footer-widget-3-container > ul#menu-footer-widget-3 > li#menu-item-116035 > a`
Premium resources `div.menu-footer-widget-3-container > ul#menu-footer-widget-3 > li#menu-item-116037 > a`
Templates `div.menu-footer-widget-3-container > ul#menu-footer-widget-3 > li#menu-item-116038 > a`
Ebooks `div.menu-footer-widget-3-container > ul#menu-footer-widget-3 > li#menu-item-116039 > a`
SeenByAI – AI Visibility Monitoring `div.menu-footer-widget-3-container > ul#menu-footer-widget-3 > li#menu-item-170290 > a`
Digital marketing strategy `div.menu-footer-widget-4-container > ul#menu-footer-widget-4 > li#menu-item-116042 > a`
Digital transformation `div.menu-footer-widget-4-container > ul#menu-footer-widget-4 > li#menu-item-116043 > a`
Lifecycle marketing `div.menu-footer-widget-4-container > ul#menu-footer-widget-4 > li#menu-item-116044 > a`
RACE Planning framework `div.menu-footer-widget-4-container > ul#menu-footer-widget-4 > li#menu-item-116048 > a`
Campaign planning `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116050 > a`
Content marketing `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116051 > a`
Ecommerce `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116053 > a`
Email marketing `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116054 > a`
Search Engine Optimization `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116055 > a`
Social media marketing `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116056 > a`
User experience and CRO `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116057 > a`

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html#html `html#html`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Deprecated ARIA roles were not used

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○Buttons have an accessible name

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js
SharedStorage	www.smartinsights.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.	www.smartinsights.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge	www.smartinsights.com/cdn-cgi/challenge-platform/scripts/jsd/main.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
api-iam.intercom.io/messenger/web/ping	`Failed to load resource: the server responded with a status of 403 ()`
api-iam.intercom.io/messenger/web/launcher_settings	`Failed to load resource: the server responded with a status of 403 ()`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.76 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.59 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

49 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.005

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.76 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.45 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn-4.convertexperiments.com/js/10041656-10042278.js	300.0 s	103.3 KiB
eu.fw-cdn.com/12729620/724420.js	120.0 s	96.2 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
/signals/config/203951201863234?v=2.9.303&r=stable&domain...	1200.0 s	44.7 KiB
static.hotjar.com/c/hotjar-66040.js?sv=5	60.0 s	7.8 KiB
static.hotjar.com/c/hotjar-66040.js?sv=7	60.0 s	7.8 KiB
/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/...	14400.0 s	11.3 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...	86400.0 s	10.7 KiB
cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js	604800.0 s	40.2 KiB
widget.intercom.io/widget/jwbipw7g	300.0 s	3.6 KiB
static.klaviyo.com/onsite/js/UD9fxn/klaviyo.js	1.0 s	2.7 KiB
/collect?v=2&fmt=js&pid=5305426&time=1776891369972&url=ht...	0.0 ms	694 B
/tr/?id=203951201863234&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	19 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
RACE funnel diagram `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ra...	36.4 KiB	27.3 KiB
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/diagrams/fu...	29.6 KiB	22.2 KiB
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home/master...	22.4 KiB	16.8 KiB
Photo of Patricia Goldsmith `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...	5.8 KiB	4.5 KiB
Photo of Daisy Seymour `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...	5.6 KiB	4.3 KiB
Smart Insights logo `div#si_2020_header > div.nav-container > a#si_2020_logo > img`	/wp-content/themes/smartinsights/images/smart/logo/si-log...	5.5 KiB	4.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-6-SECTION

nodeLabel: Improve your marketing with proven, practical tactics Get clear on what’s work…

path: 1,HTML,1,BODY,6,SECTION

selector: body.home > section#photography_hero

snippet: <section id="photography_hero" class="smart hero" style="background-image: url("/wp-content/themes/smartinsights/images/smart/photo…");">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn-4.convertexperiments.com/js/10041656-10042278.js	103.3 KiB	1.1 s
eu.fw-cdn.com/12729620/724420.js	96.2 KiB	928 ms
www.smartinsights.com/wp-includes/js/jquery/jquery.min.js	31.5 KiB	368 ms
www.smartinsights.com/wp-content/plugins/site-reviews/assets/styles/default.css	7.8 KiB	127 ms
www.smartinsights.com/wp-content/plugins/grassblade/js/script.js	14.7 KiB	167 ms
/wp-content/themes/smartinsights/includes/cookiebar/jquer...	3.8 KiB	87 ms
www.smartinsights.com/wp-content/themes/smartinsights/js/si_download_tracker.js	2.7 KiB	87 ms
/wp-content/plugins/uncanny-learndash-toolkit/src/assets/...	9.6 KiB	167 ms
/wp-content/plugins/uncanny-toolkit-pro/src/assets/dist/f...	11.1 KiB	167 ms
www.smartinsights.com/wp-includes/js/jquery/jquery-migrate.min.js	7.0 KiB	127 ms
/wp-content/themes/smartinsights/includes/cookiebar/jquer...	3.1 KiB	87 ms
www.smartinsights.com/wp-content/plugins/primers/js/front.js	2.9 KiB	87 ms
/wp-content/plugins/grassblade/addons/user_report/js/scri...	3.8 KiB	87 ms
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-footer.css	3.2 KiB	87 ms
www.smartinsights.com/wp-includes/css/dashicons.min.css	36.7 KiB	328 ms
www.smartinsights.com/wp-content/tablepress-combined.min.css	4.0 KiB	87 ms
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	4.5 KiB	167 ms
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-buttons.css	2.9 KiB	87 ms
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/animate.min.css	6.1 KiB	127 ms
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/smartbar.css	2.6 KiB	87 ms
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	3.1 KiB	87 ms
/wp-content/plugins/sfwd-lms/src/assets/dist/css/admin-ba...	2.6 KiB	87 ms
/wp-content/plugins/advanced-responsive-video-embedder/bu...	3.0 KiB	87 ms
/wp-content/themes/smartinsights/lib/css/si-font-awesome.css	7.0 KiB	127 ms
/wp-content/themes/smartinsights/lib/css/main-header-2020...	5.5 KiB	127 ms
www.smartinsights.com/wp-content/plugins/sfwd-lms/src/assets/dist/css/styles.css	5.6 KiB	127 ms
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-hero.css	4.6 KiB	127 ms
/wp-content/plugins/site-reviews-themes/assets/site-revie...	4.9 KiB	127 ms
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	5.7 KiB	127 ms
www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-home.css	5.2 KiB	87 ms
/wp-content/themes/smartinsights/lib/css/aug2019promo-ban...	3.7 KiB	87 ms
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	2.7 KiB	87 ms
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	3.5 KiB	87 ms
/wp-content/plugins/sfwd-lms/themes/legacy/templates/lear...	2.6 KiB	87 ms
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	2.6 KiB	87 ms
/wp-content/plugins/sfwd-lms/assets/css/jquery.dropdown.m...	2.8 KiB	87 ms
/wp-content/plugins/sfwd-lms/includes/course-grid/templat...	2.7 KiB	87 ms
www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/front.min.css	3.3 KiB	87 ms
code.ionicframework.com/ionicons/2.0.1/css/ionicons.min.css	9.0 KiB	332 ms
www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/style.min.css	4.1 KiB	87 ms
/wp-content/plugins/uncanny-toolkit-pro/src/assets/dist/f...	6.2 KiB	167 ms
/wp-content/plugins/uncanny-learndash-toolkit/src/assets/...	6.6 KiB	167 ms
www.smartinsights.com/wp-content/plugins/grassblade/css/frontend-styles.css	2.5 KiB	167 ms
www.smartinsights.com/wp-content/plugins/primers/css/front.css	2.5 KiB	167 ms
www.smartinsights.com/wp-content/plugins/grassblade/css/styles.css	5.4 KiB	87 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 290 ms

URL	Time Spent
smartinsights.com/	290 ms
www.smartinsights.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 2.3 KiB

URL	Transfer Size	Est Savings
www.smartinsights.com/wp-content/plugins/grassblade/js/script.js	12.3 KiB	2.3 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 50 ms 34.3 KiB

URL	Transfer Size	Est Savings
www.smartinsights.com/wp-includes/css/dashicons.min.css	34.3 KiB	34.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 150 ms 579.6 KiB

URL	Transfer Size	Est Savings
js.intercomcdn.com/frame-modern.7a9f78bc.js	192.7 KiB	134.0 KiB
js.intercomcdn.com/vendor-modern.80eace52.js	143.3 KiB	90.3 KiB
www.googletagmanager.com/gtag/js?id=G-K7Q9BGVSJD&cx=c&gtm=4e64k0	172.9 KiB	70.8 KiB
eu.fw-cdn.com/12729620/724420.js	95.8 KiB	68.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-QBL4	135.6 KiB	62.5 KiB
cdn-4.convertexperiments.com/js/10041656-10042278.js	103.1 KiB	62.4 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	36.5 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	34.1 KiB
cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js	39.7 KiB	21.0 KiB

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 2.1 KiB

URL	Transfer Size	Est Savings
www.smartinsights.com/wp-content/plugins/primers/css/front.css	2.5 KiB	2.1 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/diagrams/fu...
RACE funnel diagram `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ra...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home/master...
logos of the companies that trust Smart Insights `div.s_wrapper > p > picture > img`	/wp-content/themes/smartinsights/images/smart/home2020/cl...
Smart Insights logo `div#si_2020_header > div.nav-container > a#si_2020_logo > img`	/wp-content/themes/smartinsights/images/smart/logo/si-log...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ic...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ic...
div.s_wrapper > div.columns-container > div.content-column > img `div.s_wrapper > div.columns-container > div.content-column > img`	/wp-content/themes/smartinsights/images/smart/home2020/ic...
Honeywell company logo `div.content-column > div.quote-box > div.company-logo > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
O'Neills company logo `div.content-column > div.quote-box > div.company-logo > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
Photo of Andrew Topliffe `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
Photo of Daisy Seymour `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
Photo of Patricia Goldsmith `div.columns-container > div.content-column > div.quote-box > img`	/wp-content/themes/smartinsights/images/smart/testimonial...
The Weather Channel company logo `div.content-column > div.quote-box > div.company-logo > img`	/wp-content/themes/smartinsights/images/smart/testimonial...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 110 ms

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Avoids enormous network payloads Total size was 2,452 KiB

●User Timing marks and measures 7 user timings

●JavaScript execution time 0.4 s

●Minimizes main-thread work 1.1 s

●Avoid long main-thread tasks 2 long tasks found

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 180 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 80 ms

●Avoid large layout shifts 1 layout shift found

○INP breakdown

○Avoid non-composited animations

Accessibility

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`
Rated 5 out of 5 stars `div.gl-items-center > div.gl-text-normal > div.glsr-review-rating > div.glsr-themed-rating`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
GET STARTED FOR FREE `div.hero-content > div.s_wrapper > p > a.but_2019`
RACE Framework `section.smart > div.s_wrapper > p > a`
DIGITAL STRATEGY TOOLKIT `div.columns-container > div.content-column > p > a.but_2019`
THE RACE DIGITAL DASHBOARD `div.columns-container > div.content-column > p > a.but_2019`
RACE GROWTH SYSTEM `div.columns-container > div.content-column > p > a.but_2019`
Show more `div.glsr-tag-value > p.glsr-hidden-text > span.glsr-read-more > a`
Show more `div.glsr-tag-value > p.glsr-hidden-text > span.glsr-read-more > a`
Use of this website constitutes acceptance of the Smart Insights Terms and Priv… `div.container > div#footer-details > div.col-md-12 > p`

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
RACE Framework `section.smart > div.s_wrapper > p > a`

These are opportunities to improve the legibility of your content.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Company `div.container > div.row > div.footer_col > h5`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > div#si_2020_header > div.nav-container > a#mob_but `body.home > div#si_2020_header > div.nav-container > a#mob_but`
nav#si_2020_nav_container > ul#si_2020_nav > li#search-icon > a `nav#si_2020_nav_container > ul#si_2020_nav > li#search-icon > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Resources Solutions About Us Login `div#si_2020_header > div.nav-container > nav#si_2020_nav_container > ul#si_2020_nav`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Contact us `div.menu-footer-widget-1-container > ul#menu-footer-widget-1 > li#menu-item-116018 > a`
Our manifesto `div.menu-footer-widget-1-container > ul#menu-footer-widget-1 > li#menu-item-116021 > a`
Who is Smart Insights for? `div.menu-footer-widget-2-container > ul#menu-footer-widget-2 > li#menu-item-116031 > a`
Marketing Resource Library `div.menu-footer-widget-2-container > ul#menu-footer-widget-2 > li#menu-item-116032 > a`
Templates `div.menu-footer-widget-3-container > ul#menu-footer-widget-3 > li#menu-item-116038 > a`
Ebooks `div.menu-footer-widget-3-container > ul#menu-footer-widget-3 > li#menu-item-116039 > a`
Digital marketing strategy `div.menu-footer-widget-4-container > ul#menu-footer-widget-4 > li#menu-item-116042 > a`
Digital transformation `div.menu-footer-widget-4-container > ul#menu-footer-widget-4 > li#menu-item-116043 > a`
Lifecycle marketing `div.menu-footer-widget-4-container > ul#menu-footer-widget-4 > li#menu-item-116044 > a`
Campaign planning `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116050 > a`
Content marketing `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116051 > a`
Ecommerce `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116053 > a`
Email marketing `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116054 > a`
Social media marketing `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116056 > a`
User experience and CRO `div.menu-footer-widget-5-container > ul#menu-footer-widget-5 > li#menu-item-116057 > a`

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html#html `html#html`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Deprecated ARIA roles were not used

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○Buttons have an accessible name

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js
SharedStorage	www.smartinsights.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.	www.smartinsights.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge	www.smartinsights.com/cdn-cgi/challenge-platform/scripts/jsd/main.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
api-iam.intercom.io/messenger/web/ping	`Failed to load resource: the server responded with a status of 403 ()`
api-iam.intercom.io/messenger/web/launcher_settings	`Failed to load resource: the server responded with a status of 403 ()`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

100

SEO

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://smartinsights.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Content (3)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Navigation

Names and labels

Tables and lists

Best practices

Best Practices

General

SEO

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Navigation

Names and labels

Tables and lists

Best practices

Best Practices

General

SEO

Keyboard Shortcuts