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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
80
GRADE
B
FIX
2
REVIEW
1
PASS
6
INFO
0
Checks
9
6 PASS 1 REVIEW 2 FIX
F
Image Optimization
Action
7 issues found across 64 images
FIX
7 issues found across 64 images
Warning::
3 images significantly larger than display size
Resizing to display dimensions could save approximately 118 KB.
Got: ~118 KB wasted
Warning::
29 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
45 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
32 of 64 images use legacy formats
Warning::
3 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://valera.com/cdn/shop/files/Valera_logo_homepage_71.png?height=36&v=1757659508.
Info::
1 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://valera.com/cdn/shop/files/HP_HERO_3480x1100_d14f4491-8645-41a2-a14c-0e3d12e288b4.png?v=1757658188&width=1100.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titleVisa
og:site_nameValera
twitter:site—
Organization.nameValera

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

8/15

has name + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
Page is served over HTTP — mixed content check is not applicable.
PASS
Page is served over HTTP — mixed content check is not applicable.
Info::
Page is served over HTTP — mixed content check is not applicable
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://valera.com/cdn/shop/files/Logo_rosso_positivo.png?height=628&pad_color=f3f3f3&v=1677601514&width=1200
Info::
og:description is long (220 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 220 chars Expected: 55–200 chars
URL: http://valera.com/cdn/shop/files/Logo_rosso_positivo.png?height=628&pad_color=f3f3f3&v=1677601514&width=1200

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 220 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

www.valera.com

Valera - The Swiss Hair Specialists

At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in professional hairdressing and a passion for quality, we create appliances that meet the highest demands.

Preview quality · Twitter/X A · 90/100

Description will be truncated (220 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Valera - The Swiss Hair Specialists
  • twitter:description — At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in p...
  • twitter:image — falling back from og:image

  • Description will be truncated on Twitter/X (220 chars, max 200)

    → Tighten the description to ≤200 characters

WWW.VALERA.COM

Valera - The Swiss Hair Specialists

At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in professional hairdressing and a passion for quality, we create appliances that meet the highest demands.

Preview quality · Facebook A+ · 95/100

Description will be truncated (220 chars / 155 max)

  • og:title — Valera - The Swiss Hair Specialists
  • og:description — At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in p...
  • og:image — http://valera.com/cdn/shop/files/Logo_rosso_positivo.png?height=628&pad_color=f3f3f3&v=1677601514&width=1200
  • og:type — website
  • og:url — https://valera.com/en-fr
  • og:site_name — Valera

  • Description will be truncated on Facebook (220 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1200×628)

    → Upload an image ≥1200×630 for the large preview card

Valera - The Swiss Hair Specialists

www.valera.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (220 chars / 150 max)

  • og:title — Valera - The Swiss Hair Specialists
  • og:description — At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in p...
  • og:image — http://valera.com/cdn/shop/files/Logo_rosso_positivo.png?height=628&pad_color=f3f3f3&v=1677601514&width=1200

  • Description will be truncated on LinkedIn (220 chars, max 150)

    → Tighten og:description to ≤150 characters

www.valera.com

Valera - The Swiss Hair Specialists

At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in professional hairdressing and a passion for quality, we create appliances that meet the highest demands.

Preview quality · Slack A+ · 100/100
  • og:title — Valera - The Swiss Hair Specialists
  • og:description — At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in p...
  • og:image — http://valera.com/cdn/shop/files/Logo_rosso_positivo.png?height=628&pad_color=f3f3f3&v=1677601514&width=1200

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "Website" — unable to validate specific properties
Info::
4 JSON-LD blocks found

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Website
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Website",
  "url": "https://valera.com",
  "name": "Valera",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://valera.com/search?q={query}",
    "query-input": "required name=query"
  }
}
Block 2 : Organization
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Valera",
  "description": "At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in professional hairdressing and a passion for quality, we create appliances that meet the highest demands.",
  "email": "luca.macaluso@valera.com",
  "url": "https://valera.com",
  "telephone": "+41916416620",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Ponte Laveggio 9",
    "addressLocality": "Ligornetto",
    "postalCode": "6853",
    "addressCountry": "Switzerland"
  }
}
Block 3 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Valera",
  "logo": "https:\/\/valera.com\/cdn\/shop\/files\/Valera_logo_homepage_71.png?v=1757659508\u0026width=284",
  "sameAs": [
    "https:\/\/www.facebook.com\/valeraswitzerland\/",
    "",
    "",
    "https:\/\/www.instagram.com\/valera.swiss\/",
    "",
    "",
    "",
    "https:\/\/www.youtube.com\/valeraswitzerland",
    ""
  ],
  "url": "https:\/\/valera.com"
}
Block 4 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Valera",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/valera.com\/en-fr\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "url": "https:\/\/valera.com"
}
A
Rich Results Eligibility
4 JSON-LD block(s) declaring 3 schema type(s)
PASS
4 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization (×2), WebSite, Website Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
Warning::
2 Organization blocks on the page -- only one should describe the publishing entity
Multiple `Organization` JSON-LD blocks confuse search engines about which is canonical. Google may suppress knowledge-panel features when the entity identity is ambiguous. Pick one Organization block (typically representing the publisher) and remove the rest, or merge by giving the duplicates explicit `@id` URIs that point to a single canonical entity.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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