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https://fes.de

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
1
REVIEW
3
PASS
1
INFO
0
Checks
5
1 PASS 3 REVIEW 1 FIX
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
og:title is short (24 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 24 chars Expected: 25–60 chars
Info::
og:description is short (44 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 44 chars Expected: 55–200 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 24 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 44 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

fes.de

Friedrich-Ebert-Stiftung

Wir gestalten Soziale Demokratie. Seit 1925.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Friedrich-Ebert-Stiftung
  • twitter:description — Wir gestalten Soziale Demokratie. Seit 1925.
  • twitter:image — https://www.fes.de/index.php?eID=dumpFile&t=p&p=1093248&token=1847d5da461031ae0b2eb9849c819fb4eec2a632

FES.DE

Friedrich-Ebert-Stiftung

Wir gestalten Soziale Demokratie. Seit 1925.

Preview quality · Facebook D · 55/100
  • og:title — Friedrich-Ebert-Stiftung
  • og:description — Wir gestalten Soziale Demokratie. Seit 1925.
  • og:image — https://www.fes.de/index.php?eID=dumpFile&t=p&p=1093248&token=1847d5da461031ae0b2eb9849c819fb4eec2a632
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Friedrich-Ebert-Stiftung

fes.de

Preview quality · LinkedIn A+ · 100/100
  • og:title — Friedrich-Ebert-Stiftung
  • og:description — Wir gestalten Soziale Demokratie. Seit 1925.
  • og:image — https://www.fes.de/index.php?eID=dumpFile&t=p&p=1093248&token=1847d5da461031ae0b2eb9849c819fb4eec2a632

fes.de

Friedrich-Ebert-Stiftung

Wir gestalten Soziale Demokratie. Seit 1925.

Preview quality · Slack A+ · 100/100
  • og:title — Friedrich-Ebert-Stiftung
  • og:description — Wir gestalten Soziale Demokratie. Seit 1925.
  • og:image — https://www.fes.de/index.php?eID=dumpFile&t=p&p=1093248&token=1847d5da461031ae0b2eb9849c819fb4eec2a632

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Custom type "WebPage" — unable to validate specific properties
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@graph": [
    {
      "@type": "WebPage",
      "breadcrumb": {
        "@type": "BreadcrumbList",
        "itemListElement": {
          "@type": "ListItem",
          "item": "https://www.fes.de/",
          "name": "Friedrich-Ebert-Stiftung",
          "position": "1"
        }
      }
    },
    {
      "@type": "Organization",
      "email": "info@fes.de",
      "logo": "https://www.fes.de/_assets/9cec337f7d9b8a112ff7bc4a21068e10/Icons/General/logo-fes.svg",
      "name": "Friedrich-Ebert-Stiftung",
      "url": "https://www.fes.de/"
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

60/100

Site name appears as

Page titleFriedrich-Ebert-Stiftung
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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