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https://boingboing.net

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page titleA Directory of Mostly Wonderful Things
og:site_nameBoing Boing
twitter:site@boingboing
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

4/15

has logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg
URL: https://boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

boingboing.net

Boing Boing - A Directory of Mostly Wonderful Things

Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print 'zine and still...

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

BOINGBOING.NET

Boing Boing - A Directory of Mostly Wonderful Things

Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print 'zine and still...

Preview quality · Facebook A+ · 100/100
  • og:title — Boing Boing - A Directory of Mostly Wonderful Things
  • og:description — Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print...
  • og:image — https://boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg
  • og:type — website
  • og:url — https://boingboing.net/
  • og:site_name — Boing Boing

Boing Boing - A Directory of Mostly Wonderful Things

boingboing.net

Preview quality · LinkedIn A+ · 100/100
  • og:title — Boing Boing - A Directory of Mostly Wonderful Things
  • og:description — Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print...
  • og:image — https://boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg

boingboing.net

Boing Boing - A Directory of Mostly Wonderful Things

Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print 'zine and still...

Preview quality · Slack A+ · 100/100
  • og:title — Boing Boing - A Directory of Mostly Wonderful Things
  • og:description — Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print...
  • og:image — https://boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
2 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://boingboing.net/",
      "url": "https://boingboing.net/",
      "name": "Boing Boing - A Directory of Mostly Wonderful Things",
      "isPartOf": {
        "@id": "https://boingboing.net/#website"
      },
      "about": {
        "@id": "https://boingboing.net/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://boingboing.net/#primaryimage"
      },
      "image": {
        "@id": "https://boingboing.net/#primaryimage"
      },
      "thumbnailUrl": "https://i0.wp.com/boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg?fit=1500%2C1047&quality=60&ssl=1",
      "datePublished": "2015-09-16T00:58:51+00:00",
      "dateModified": "2024-03-06T18:04:28+00:00",
      "description": "Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print 'zine and still...",
      "breadcrumb": {
        "@id": "https://boingboing.net/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://boingboing.net/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://boingboing.net/#primaryimage",
      "url": "https://i0.wp.com/boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg?fit=1500%2C1047&quality=60&ssl=1",
      "contentUrl": "https://i0.wp.com/boingboing.net/wp-content/uploads/2022/06/bbstacked.jpg?fit=1500%2C1047&quality=60&ssl=1",
      "width": 1500,
      "height": 1047
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://boingboing.net/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://boingboing.net/#website",
      "url": "https://boingboing.net/",
      "name": "Boing Boing",
      "description": "A directory of mostly wonderful things",
      "publisher": {
        "@id": "https://boingboing.net/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://boingboing.net/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://boingboing.net/#organization",
      "name": "Happy Mutants, LLC.",
      "url": "https://boingboing.net/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://boingboing.net/#/schema/logo/image/",
        "url": "https://i0.wp.com/boingboing.net/wp-content/uploads/2023/12/bb-900x900-1.png?fit=288%2C288&ssl=1",
        "contentUrl": "https://i0.wp.com/boingboing.net/wp-content/uploads/2023/12/bb-900x900-1.png?fit=288%2C288&ssl=1",
        "width": 288,
        "height": 288,
        "caption": "Happy Mutants, LLC."
      },
      "image": {
        "@id": "https://boingboing.net/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/boingboing",
        "https://x.com/boingboing",
        "https://mastodon.cloud/@boingboing"
      ]
    }
  ]
}
Block 2 : Organization
4 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://boingboing.net",
  "logo": "https://boingboing.net/logos/bb-900x900.png"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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