https://www.theguardian.com
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
86
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
BImage SEO111 images, 7 descriptive filenamesREVIEW
Image SEO
111 images, 7 descriptive filenames
111 images, 7 descriptive filenames
Warning::
94% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
7 descriptive
0 hash-based
104 generic
111 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 3645.jpg | generic | ✓ | 1 |
Current: 3645.jpg Suggested: master.jpg | |||
| 1758.jpg | generic | ✓ | 1 |
Current: 1758.jpg Suggested: master.jpg | |||
| 458.jpg | generic | ✓ | 1 |
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| 3024.jpg | generic | ✓ | 1 |
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| 1417.jpg | generic | ✓ | 1 |
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| 2882.jpg | generic | ✓ | 1 |
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| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5260.jpg | generic | ✓ | 1 |
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| 6696.jpg | generic | ✓ | 1 |
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| 5000.jpg | generic | ✓ | 1 |
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| 5600.jpg | generic | ✓ | 1 |
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| 4853.jpg | generic | ✓ | 1 |
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| 1500.jpg | generic | ✓ | 1 |
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| 4044.jpg | generic | ✓ | 1 |
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| 4560.jpg | generic | ✓ | 1 |
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| 2500.jpg | generic | ✓ | 1 |
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| 5000.jpg | generic | ✓ | 1 |
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| 3200.jpg | generic | ✓ | 1 |
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| 3901.jpg | generic | ✓ | 1 |
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| 900.jpg | generic | ✓ | 1 |
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| 3780.jpg | generic | ✓ | 1 |
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| 2668.jpg | generic | ✓ | 1 |
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| 1417.jpg | generic | ✓ | 1 |
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| 4641.jpg | generic | ✓ | 1 |
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| 6632.jpg | generic | ✓ | 1 |
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| 6630.jpg | generic | ✓ | 1 |
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| 3780.jpg | generic | ✓ | 1 |
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| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 2427.jpg | generic | ✓ | 1 |
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| 3139.jpg | generic | ✓ | 1 |
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| 3484.jpg | generic | ✓ | 1 |
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| 1446.jpg | generic | ✓ | 1 |
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| 4490.jpg | generic | ✓ | 1 |
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| 5000.jpg | generic | ✓ | 1 |
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| 2500.jpg | generic | ✓ | 1 |
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| 3235.jpg | generic | ✓ | 1 |
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| 3717.jpg | generic | ✓ | 1 |
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| 5000.jpg | generic | ✓ | 1 |
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| 2441.jpg | generic | ✓ | 1 |
Current: 2441.jpg Suggested: master.jpg | |||
| 4715.jpg | generic | ✓ | 1 |
Current: 4715.jpg Suggested: master.jpg | |||
| 2408.jpg | generic | ✓ | 1 |
Current: 2408.jpg Suggested: master.jpg | |||
| 3833.jpg | generic | ✓ | 1 |
Current: 3833.jpg Suggested: master.jpg | |||
| 1250.jpg | generic | ✓ | 1 |
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| 3327.jpg | generic | ✓ | 1 |
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| 5489.jpg | generic | ✓ | 1 |
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| 2977.jpg | generic | ✓ | 1 |
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| 4944.jpg | generic | ✓ | 1 |
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| 6820.jpg | generic | ✓ | 1 |
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| 783.jpg | generic | ✓ | 1 |
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| 1999.jpg | generic | ✓ | 1 |
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| 2638.jpg | generic | ✓ | 1 |
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| 2500.jpg | generic | ✓ | 1 |
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| 1975.jpg | generic | ✓ | 1 |
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| 6731.jpg | generic | ✓ | 1 |
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| 7282.jpg | generic | ✓ | 1 |
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| 3046.jpg | generic | ✓ | 1 |
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| 5214.jpg | generic | ✓ | 1 |
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| 4183.jpg | generic | ✓ | 1 |
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| 3901.jpg | generic | ✓ | 1 |
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| 3571.jpg | generic | ✓ | 1 |
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| 5000.jpg | generic | ✓ | 1 |
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| 5156.jpg | generic | ✓ | 1 |
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| 1995.jpg | generic | ✓ | 1 |
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| 5753.jpg | generic | ✓ | 1 |
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| 1350.jpg | generic | ✓ | 1 |
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| 1639.jpg | generic | ✓ | 1 |
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| 6627.jpg | generic | ✓ | 1 |
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| 3000.jpg | generic | ✓ | 1 |
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| 2638.jpg | generic | ✓ | 1 |
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| 5000.png | generic | ✓ | 1 |
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| 6880.jpg | generic | ✓ | 1 |
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| 3840.jpg | generic | ✓ | 1 |
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| 3518.jpg | generic | ✓ | 1 |
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| 3335.jpg | generic | ✓ | 1 |
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| 5464.jpg | generic | ✓ | 1 |
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| 1875.jpg | generic | ✓ | 1 |
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| 4775.jpg | generic | ✓ | 1 |
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| 6880.jpg | generic | ✓ | 1 |
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| 3949.jpg | generic | ✓ | 1 |
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| 3599.jpg | generic | ✓ | 1 |
Current: 3599.jpg Suggested: master.jpg | |||
| 1621.jpg | generic | ✓ | 1 |
Current: 1621.jpg Suggested: master.jpg | |||
| 1351.jpg | generic | ✓ | 1 |
Current: 1351.jpg Suggested: master.jpg | |||
| 5600.jpg | generic | ✓ | 1 |
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| 6021.jpg | generic | ✓ | 1 |
Current: 6021.jpg Suggested: master.jpg | |||
| 3583.jpg | generic | ✓ | 1 |
Current: 3583.jpg Suggested: master.jpg | |||
| 2999.jpg | generic | ✓ | 1 |
Current: 2999.jpg Suggested: master.jpg | |||
| 7200.jpg | generic | ✓ | 1 |
Current: 7200.jpg Suggested: master.jpg | |||
| 6655.jpg | generic | ✓ | 1 |
Current: 6655.jpg Suggested: master.jpg | |||
| 590.jpg | generic | ✓ | 1 |
Current: 590.jpg Suggested: master.jpg | |||
| 3599.jpg | generic | ✓ | 1 |
Current: 3599.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 1350.jpg | generic | ✓ | 1 |
Current: 1350.jpg Suggested: master.jpg | |||
| 3985.jpg | generic | ✓ | 1 |
Current: 3985.jpg Suggested: master.jpg | |||
| 2080.jpg | generic | ✓ | 1 |
Current: 2080.jpg Suggested: master.jpg | |||
| 4583.jpg | generic | ✓ | 1 |
Current: 4583.jpg Suggested: master.jpg | |||
| 4680.jpg | generic | ✓ | 1 |
Current: 4680.jpg Suggested: master.jpg | |||
| 2925.jpg | generic | ✓ | 1 |
Current: 2925.jpg Suggested: master.jpg | |||
| 3540.jpg | generic | ✓ | 1 |
Current: 3540.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 5000.jpg | generic | ✓ | 1 |
Current: 5000.jpg Suggested: master.jpg | |||
| 6827.jpg | generic | ✓ | 1 |
Current: 6827.jpg Suggested: master.jpg | |||
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
ACanonical URLMinor issuesPASS
Canonical URL
Minor issues
Minor issues
Info::
Canonical tag present
Got: https://www.theguardian.com
Info::
Canonical is self-referencing
Warning::
Canonical does not match final URL (https://www.theguardian.com/international)
Info::
Canonical target returns 302
Canonical URL Configured
Page URL https://www.theguardian.com Canonical https://www.theguardian.com Match Self-referencing (correct) Target 302 ✓
AMeta TagsTitle: 21 charsPASS
Meta Tags
Title: 21 chars
Title: 21 chars
Info::
Page title is set
Got: double quotation mark
Warning::
Title is only 21 characters — consider expanding
Title
"double quotation mark"
21 characters Too short
Robots: Indexable (no restrictions)
AContent Depth3340 words, Very DifficultPASS
Content Depth
3340 words, Very Difficult
3340 words, Very Difficult
Info::
Page has 3340 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 38)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 38
Text-to-HTML Ratio
1% text 99% HTML
20 KB / 1417 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
AInternal Links316 internal, 29 externalPASS
Internal Links
316 internal, 29 external
316 internal, 29 external
Info::
316 internal links (92%)
Info::
100% of links use descriptive anchor text
Info::
Page has 345 links — consider reducing
Info::
316 internal / 29 external links
Warning::
1 internal links use generic anchor text
Got: 1 of 28 internal links
Link Distribution
92% internal (316) 8% external (29)
Anchor Text Quality
344 Descriptive 1 Generic
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /football | 4 |
| 2 | / | 4 |
| 3 | /uk-news | 3 |
| 4 | /about | 3 |
| 5 | /culture | 3 |
| 6 | /us-news/us-politics | 3 |
| 7 | /environment/2026/apr/04/indigenous-knowledge-western-science-climate-ecosystems | 3 |
| 8 | /world/ukraine | 3 |
| 9 | /world | 3 |
| 10 | /science | 3 |
Top External Domains
| Domain | Links |
|---|---|
| jobs.theguardian.com | 4 |
| support.theguardian.com | 3 |
| theguardian.newspapers.com | 3 |
| licensing.theguardian.com | 2 |
| holidays.theguardian.com | 2 |
| www.linkedin.com | 1 |
| www.tiktok.com | 1 |
| bsky.app | 1 |
| www.facebook.com | 1 |
| www.instagram.com | 1 |
A+Schema Markup AuditPer-type completeness vs Schema.org requirements + rich-result eligibilityPASS
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
No structured data detected
Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.
Missing schema opportunities
- easy
Article
Page reads as an article (long body + headline) — add Article schema
Eligible for top-stories carousel and Discover
- easy
FAQPage
Page has Q&A-style content (questions in headings) that could be marked up as FAQPage
FAQ rich results take 2-3× more SERP real estate
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.