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https://haaretz.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleFilter Button
og:site_nameHaaretz
twitter:site@haaretz
Organization.nameHaaretz

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (22 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 22 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 22 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

No image set

haaretz.com

Haaretz.com - Homepage

Haaretz.com - Breaking News, Analysis and Opinion From Israel, the Middle East and the Jewish World - Haaretz

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — Haaretz.com - Homepage
  • twitter:description — ***
  • twitter:image — Add twitter:image — preview card without an image looks broken
  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

HAARETZ.COM

Haaretz.com - Homepage

Haaretz.com - Breaking News, Analysis and Opinion From Israel, the Middle East and the Jewish World - Haaretz

Preview quality · Facebook D · 50/100
  • og:title — Haaretz.com - Homepage
  • og:description — Haaretz.com - Breaking News, Analysis and Opinion From Israel, the Middle East and the Jewish World - Haaretz
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Haaretz
  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Haaretz.com - Homepage

haaretz.com

Preview quality · LinkedIn C · 65/100
  • og:title — Haaretz.com - Homepage
  • og:description — Haaretz.com - Breaking News, Analysis and Opinion From Israel, the Middle East and the Jewish World - Haaretz
  • og:image — Add og:image — preview card without an image looks broken
  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

haaretz.com

Haaretz.com - Homepage

Haaretz.com - Breaking News, Analysis and Opinion From Israel, the Middle East and the Jewish World - Haaretz

Preview quality · Slack B · 80/100
  • og:title — Haaretz.com - Homepage
  • og:description — Haaretz.com - Breaking News, Analysis and Opinion From Israel, the Middle East and the Jewish World - Haaretz
  • og:image — Add og:image — preview card without an image looks broken
  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 65/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Expected: https://schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : Organization
5 properties Valid
Missing or invalid @context
{
  "@type": "Organization",
  "name": "Haaretz",
  "logo": {
    "@type": "ImageObject",
    "url": "https://img.haarets.co.il/bs/00000180-a718-d12e-a9e7-bf3a013a0001/3e/9d/d81bd9254075867ccdac58dc7a59/hdclogo-copy.png?width=500&height=500",
    "width": 500,
    "height": 500
  },
  "url": "https://www.haaretz.com",
  "sameAs": [
    "https://en.wikipedia.org/wiki/Haaretz",
    "https://www.facebook.com/haaretzcom",
    "https://twitter.com/haaretzcom",
    "https://www.youtube.com/user/haaretzcom"
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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