Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 31.0 MB (23.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
5 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $11,279/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~32%.
- Page takes 27.7s to loadUsers abandon at ~3s — you're 25.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- 6 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- High main-thread blocking timePage is non-interactive for 340ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$11,273 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: USD 3.50
Bandwidth Waste
$5.90 /mo
73774.2 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~7.4 MB per page loadSaves $5.90/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
11.85 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
27.70 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
340 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.27 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
35.64 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.83 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.44 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
529 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.346
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.51 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
7.04 s
Categories
8Performance
Page weighs 31.0 MB (23.5 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
5 image-only link(s) without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 75+ on Accessibility; you're at 44 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.9.4, on PHP, hosted on Amazon Web Services, with Cloudflare CDN
Stack Architecture
Google Analytics 
Google Tag Manager 
Max Mega Menu 
Mixpanel 
VWO 
WPML 4.9.2
Yoast SEO 
WordPress 6.9.4
Amazon ELB Amazon Route 53 Apple 
Bootstrap 
GSAP 3.7.0Google Search Console Google Workspace 
Isotope Masonry Microsoft 
MySQL 
OneTrust 
Open Graph 
Prism 
Really Simple SSL & Security 
Select2 
Sentry 9.6.1
Tailwind CSS Twitter Emoji (Twemoji) 
Wistia 
YouTube 
crypto-js 
jQuery 3.6.1
PHP 
Cloudflare cdnjs 
Amazon Web Services All Detected Technologies (35)
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
AWS ELB is a network load balancer service provided by Amazon Web Services for distributing traffic across multiple targets, such as Amazon EC2 instances, containers, IP addresses, and Lambda functions.
GSAP is an animation library that allows you to create animations with JavaScript.
Isotope.js is a JavaScript library that makes it easy to sort, filter, and add Masonry layouts to items on a webpage.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
MySQL is an open-source relational database management system.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Prism is an extensible syntax highlighter.
Really Simple SSL & Security is an easy to install and performant security solution for WordPress.
Select2 is a jQuery based replacement for select boxes. It supports searching, remote data sets, and infinite scrolling of results.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
Wistia is designed exclusively to serve companies using video on their websites for marketing, support, and sales.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
crypto-js is a JavaScript library of crypto standards.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Max Mega Menu is a popular WordPress plugin that enhances the menu functionality on WordPress websites.
Mixpanel provides a business analytics service. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.
VWO is a website testing and conversion optimisation platform.
WPML plugin makes it possible to build and run fully multilingual WordPress sites.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Amazon ELB) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
35 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 31.0 MB (23.5 MB transferred)
- · HSTS header is missing
- · 5 image-only link(s) without alt text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found