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· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

27

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
go.appsflyer.com/js/forms2/js/forms2.min.js?ver=6.9.40.0 ms67.6 KiB
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js86400.0 s104.9 KiB
www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.avif0.0 ms30.9 KiB
cdn.mxpnl.com/libs/mixpanel-2-latest.min.js600.0 s31.7 KiB
www.appsflyer.com/wp-content/uploads/2025/10/01-1.mp40.0 ms28.5 KiB
cdn.cookielaw.org/logos/static/ot_company_logo.png86400.0 s19.1 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.7 KiB
www.appsflyer.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js2868.0 s799 B
www.appsflyer.com/wp-content/uploads/2025/10/01-1.mp40.0 ms0 B
www.appsflyer.com/wp-content/uploads/2025/10/01-1.mp40.0 ms0 B
www.appsflyer.com/wp-content/uploads/2025/09/CirclePattern_01-D-min.mp40.0 ms0 B
www.appsflyer.com/wp-content/uploads/2025/10/01-1.mp40.0 ms0 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.345567] map[node:map[boundingRect:map[bottom:1078 height:1080 left:-285 right:1635 top:-2 width:1920] lhId:page-0-VIDEO nodeLabel:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video path:1,HTML,1,BODY,4,MAIN,0,DIV,0,DIV,0,DIV,0,VIDEO selector:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video snippet:<video autoplay="" muted="" loop="" playsinline="" preload="metadata" class="global-container-block__video" poster="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…" data-fallback-image="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…"> type:node] score:0.340532 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1078 height:1080 left:-285 right:1635 top:-2 width:1920] lhId:page-0-VIDEO nodeLabel:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video path:1,HTML,1,BODY,4,MAIN,0,DIV,0,DIV,0,DIV,0,VIDEO selector:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video snippet:<video autoplay="" muted="" loop="" playsinline="" preload="metadata" class="global-container-block__video" poster="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…" data-fallback-image="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:1078 height:1080 left:-285 right:1635 top:-2 width:1920] lhId:page-0-VIDEO nodeLabel:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video path:1,HTML,1,BODY,4,MAIN,0,DIV,0,DIV,0,DIV,0,VIDEO selector:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video snippet:<video autoplay="" muted="" loop="" playsinline="" preload="metadata" class="global-container-block__video" poster="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…" data-fallback-image="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…"> type:node] score:0.005035 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1078 height:1080 left:-285 right:1635 top:-2 width:1920] lhId:page-0-VIDEO nodeLabel:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video path:1,HTML,1,BODY,4,MAIN,0,DIV,0,DIV,0,DIV,0,VIDEO selector:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video snippet:<video autoplay="" muted="" loop="" playsinline="" preload="metadata" class="global-container-block__video" poster="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…" data-fallback-image="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…"> type:node]]] type:subitems]]]
headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.082407] map[node:map[boundingRect:map[bottom:1078 height:1080 left:-285 right:1635 top:-2 width:1920] lhId:page-0-VIDEO nodeLabel:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video path:1,HTML,1,BODY,4,MAIN,0,DIV,0,DIV,0,DIV,0,VIDEO selector:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video snippet:<video autoplay="" muted="" loop="" playsinline="" preload="metadata" class="global-container-block__video" poster="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…" data-fallback-image="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…"> type:node] score:0.082407 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1078 height:1080 left:-285 right:1635 top:-2 width:1920] lhId:page-0-VIDEO nodeLabel:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video path:1,HTML,1,BODY,4,MAIN,0,DIV,0,DIV,0,DIV,0,VIDEO selector:div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video snippet:<video autoplay="" muted="" loop="" playsinline="" preload="metadata" class="global-container-block__video" poster="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…" data-fallback-image="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…"> type:node]]] type:subitems]]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:72.932 source:map[type:text value:[unattributed]]] map[reflowTime:33.591 source:map[column:6115 line:9 type:source-location url:https://www.appsflyer.com/wp-content/themes/AF2020/assets/js/vendors/ScrollTrigger.min.js?ver=2.200 urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-VIDEO
nodeLabel: div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video
path: 1,HTML,1,BODY,4,MAIN,0,DIV,0,DIV,0,DIV,0,VIDEO
selector: div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video
snippet: <video autoplay="" muted="" loop="" playsinline="" preload="metadata" class="global-container-block__video" poster="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…" data-fallback-image="https://www.appsflyer.com/wp-content/uploads/2025/10/background-video-png.…">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
/wp-content/themes/AF2020/assets/js/vendors/jquery.min.js...30.8 KiB430 ms
www.appsflyer.com/wp-content/themes/AF2020/assets/js/mixpanel-init.js?ver=2.2001.2 KiB244 ms
cdn.mxpnl.com/libs/mixpanel-2-latest.min.js31.7 KiB364 ms
/wp-content/themes/AF2020/assets/css/vendors/select2.min....2.3 KiB244 ms
/wp-content/plugins/af-marketo-forms-core/assets/css/form...14.5 KiB368 ms
/wp-content/plugins/highlighting-code-block/build/css/hcb...2.0 KiB244 ms
/wp-content/themes/AF2020/assets/css/vendors/intlTelInput...3.1 KiB244 ms
www.appsflyer.com/wp-content/themes/AF2020/assets/css/main.min.css?ver=2.200121.9 KiB678 ms
/wp-content/themes/AF2020/assets/css/vendors/slick.css?ve...837 B244 ms
www.appsflyer.com/wp-includes/css/dashicons.min.css?ver=6.9.435.2 KiB492 ms
/wp-content/plugins/af-marketo-forms-core/assets/css/fron...1.9 KiB244 ms
www.appsflyer.com/wp-includes/css/dist/block-library/style.min.css?ver=6.9.416.3 KiB244 ms
fast.wistia.com/assets/external/E-v1.js?ver=2.200162.1 KiB523 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Transform creative intuition into growth data div.showcase-block__items > div.showcase-block__item > div.image-with-link > img
www.appsflyer.com/wp-content/uploads/2025/11/img3.png1.5 MiB1.4 MiB
Deliver experiences your customers can’t resist div.showcase-block__items > div.showcase-block__item > div.image-with-link > img
www.appsflyer.com/wp-content/uploads/2025/11/img2.png1.1 MiB1.0 MiB
Turn data chaos into confident action div.showcase-block__items > div.showcase-block__item > div.image-with-link > img
www.appsflyer.com/wp-content/uploads/2025/11/img-2-1.png822.8 KiB769.7 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 518 ms
URLTime Spent
appsflyer.com/518 ms
www.appsflyer.com/0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video
0.341
div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video
0.082
div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video div.w-100 > div.global-container-block__background-wrapper > div.global-container-block__background-video > video.global-container-block__video
0.005

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 190 ms 192.4 KiB
URLTransfer SizeEst Savings
www.appsflyer.com/wp-content/themes/AF2020/assets/css/main.min.css?ver=2.200121.6 KiB111.5 KiB
www.appsflyer.com/wp-includes/css/dashicons.min.css?ver=6.9.434.9 KiB34.9 KiB
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …19.1 KiB16.5 KiB
www.appsflyer.com/wp-includes/css/dist/block-library/style.min.css?ver=6.9.416.0 KiB15.9 KiB
/wp-content/plugins/af-marketo-forms-core/assets/css/form...14.2 KiB13.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 60 ms 566.4 KiB
URLTransfer SizeEst Savings
fast.wistia.com/assets/external/E-v1.js?ver=2.200161.6 KiB121.6 KiB
www.googletagmanager.com/gtag/js?id=G-3LP95LMJKF&cx=c&gtm=4e64f0166.2 KiB65.4 KiB
/wp-content/plugins/af-marketo-forms-core/forms/request-d...70.2 KiB63.4 KiB
www.googletagmanager.com/gtag/js?id=AW-682450868&cx=c&gtm=4e64f0144.5 KiB61.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-NQF37ZD180.7 KiB59.3 KiB
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js104.6 KiB55.3 KiB
go.appsflyer.com/js/forms2/js/forms2.min.js?ver=6.9.467.0 KiB50.9 KiB
www.appsflyer.com/wp-content/themes/AF2020/assets/js/app.js?ver=177150266157.9 KiB47.0 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js24.6 KiB21.1 KiB
/wp-content/themes/AF2020/assets/js/vendors/jquery.min.js...30.5 KiB21.0 KiB

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Style & Layout1.4 s
Other699 ms
Script Evaluation531 ms
Script Parsing & Compilation100 ms
Rendering55 ms
Parse HTML & CSS43 ms
Garbage Collection18 ms

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 6.5 KiB
URLTransfer SizeEst Savings
@charset "UTF-8"; /** * Request a Demo - Multi-step Form Styles * * @package AFMarketoFormsCore …15.1 KiB3.3 KiB
/wp-content/plugins/af-marketo-forms-core/assets/css/form...14.5 KiB3.2 KiB

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 69.4 KiB
URLTransfer SizeEst Savings
/wp-content/plugins/af-marketo-forms-core/forms/request-d...70.2 KiB34.4 KiB
www.appsflyer.com/wp-content/themes/AF2020/assets/js/app.js?ver=177150266158.1 KiB19.7 KiB
/wp-content/themes/AF2020/assets/js/vendors/intlTelInput....12.8 KiB6.1 KiB
www.appsflyer.com/wp-content/themes/AF2020/assets/js/gtm-tracking.js?ver=2.2009.6 KiB4.2 KiB
/wp-content/plugins/af-marketo-forms-core/forms/request-d...5.4 KiB3.0 KiB
/wp-content/plugins/appsflyer-blocks/lib/js/InfiniteSlide...5.5 KiB2.0 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
www.appsflyer.com/wp-content/uploads/2025/10/01-1.mp49.5 MiB
www.appsflyer.com/wp-content/uploads/2025/09/CirclePattern_01-D-min.mp45.2 MiB
www.appsflyer.com/wp-content/uploads/2025/11/img3.png1.5 MiB
www.appsflyer.com/wp-content/uploads/2025/11/img2.png1.1 MiB
www.appsflyer.com/wp-content/uploads/2025/11/typedeep-linking-devicedesktop.svg1.0 MiB
/wp-content/themes/AF2020/assets/css/fonts/Inter-Variable...854.8 KiB
www.appsflyer.com/wp-content/uploads/2025/11/img-2-1.png823.4 KiB
www.appsflyer.com/wp-content/uploads/2025/11/Measurement-suite-home-page.svg810.5 KiB
www.appsflyer.com/wp-content/uploads/2025/11/typeagentic-AI-devicedesktop.svg666.0 KiB
/wp-content/uploads/2025/11/typedata-collaboration-device...653.7 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Connect users to the right in-app experience across every touchpoint div.solutions-slider-block__content > div.solutions-slider-block__image > picture > img
www.appsflyer.com/wp-content/uploads/2025/11/typedeep-linking-devicedesktop.svg
Unlock first-party data value through privacy-preserving partnerships div.solutions-slider-block__content > div.solutions-slider-block__image > picture > img
/wp-content/uploads/2025/11/typedata-collaboration-device...
Measure every step across mobile, web, CTV and PC & console div.solutions-slider-block__content > div.solutions-slider-block__image > picture > img
www.appsflyer.com/wp-content/uploads/2025/11/Measurement-suite-home-page.svg
Move beyond insights to autonomous execution with AI agents div.solutions-slider-block__content > div.solutions-slider-block__image > picture > img
www.appsflyer.com/wp-content/uploads/2025/11/typeagentic-AI-devicedesktop.svg
Milestone users loves us div.three-cards-block__items > div.three-cards-block__item > div.three-cards-block__image > img
www.appsflyer.com/wp-content/uploads/2025/10/img-10.svg
FORRESTER div.three-cards-block__items > div.three-cards-block__item > div.three-cards-block__logo > img
www.appsflyer.com/wp-content/uploads/2025/10/logo-1.png
IDC Analyze the Future div.three-cards-block__items > div.three-cards-block__item > div.three-cards-block__logo > img
www.appsflyer.com/wp-content/uploads/2025/10/logo-1-1.png
BPI Logo div.my-0 > div.testimonial-item__content > div.testimonial-item__logo > img
www.appsflyer.com/wp-content/uploads/2020/12/%F0%9F%9A%A8logo-box-1.svg
Ace Games Logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2020/12/%F0%9F%9A%A8logo-box.svg
BPI Logo div.my-0 > div.testimonial-item__content > div.testimonial-item__logo > img
www.appsflyer.com/wp-content/uploads/2020/12/%F0%9F%9A%A8logo-box-1.svg
Ace Games Logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2020/12/%F0%9F%9A%A8logo-box.svg
BPI Logo div.my-0 > div.testimonial-item__content > div.testimonial-item__logo > img
www.appsflyer.com/wp-content/uploads/2020/12/%F0%9F%9A%A8logo-box-1.svg
Ace Games Logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2020/12/%F0%9F%9A%A8logo-box.svg
Albertsons logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/HORIZONTAL-color.png
Albertsons logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/HORIZONTAL-color.png
Albertsons logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/HORIZONTAL-color.png
div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/path4.png
div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/path4.png
div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/path4.png
Wolt Logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/Customer-logo.png
Wolt Logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/Customer-logo.png
Wolt Logo div.wp-block-appsflyer-blocks-carousel-item-case-study-block > div.case-study-item__content > div.case-study-item__logo > img
www.appsflyer.com/wp-content/uploads/2025/11/Customer-logo.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size
●Font display
●LCP breakdown
●Modern HTTP
●Optimize viewport for mobile
●User Timing marks and measures 8 user timings
●JavaScript execution time 0.5 s
●Avoid long main-thread tasks 4 long tasks found
●Avoid non-composited animations 6 animated elements found
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 100 ms
●Server Backend Latencies 110 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 40 ms
○INP breakdown
77

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Measurement Suite div.row > div.footer__col > ul#footer > li#menu-item-465846
Deep Linking Suite div.row > div.footer__col > ul#footer > li#menu-item-465847
Data Collaboration Suite div.row > div.footer__col > ul#footer > li#menu-item-465848
Agentic AI Suite div.row > div.footer__col > ul#footer > li#menu-item-465849
Product News div.row > div.footer__col > ul#footer > li#menu-item-487626
By Industry div.row > div.footer__col > ul#footer > li#menu-item-465852
By Goal div.row > div.footer__col > ul#footer > li#menu-item-465853
For Enterprise div.row > div.footer__col > ul#footer > li#menu-item-465854
For Partners div.row > div.footer__col > ul#footer > li#menu-item-467280
For agencies div.row > div.footer__col > ul#footer > li#menu-item-467281
Enterprise grade security div.row > div.footer__col > ul#footer > li#menu-item-465856
Blog div.row > div.footer__col > ul#footer > li#menu-item-465857
Research & Reports div.row > div.footer__col > ul#footer > li#menu-item-465861
Events and webinars div.row > div.footer__col > ul#footer > li#menu-item-465860
Customer Stories div.row > div.footer__col > ul#footer > li#menu-item-465859
Glossary div.row > div.footer__col > ul#footer > li#menu-item-465858
Customer Learning Portal div.row > div.footer__col > ul#footer > li#menu-item-465862
Metrics comparison div.row > div.footer__col > ul#footer > li#menu-item-465864
Product Tours div.row > div.footer__col > ul#footer > li#menu-item-465865
Pricing div.row > div.footer__col > ul#footer > li#menu-item-467277
Sign up free div.row > div.footer__col > ul#footer > li#menu-item-467278
Book a demo div.row > div.footer__col > ul#footer > li#menu-item-467279
Contact us div.row > div.footer__col > ul#footer > li#menu-item-467267
About us div.row > div.footer__col > ul#footer > li#menu-item-467268
CEO blog spot div.row > div.footer__col > ul#footer > li#menu-item-467270
Social impact div.row > div.footer__col > ul#footer > li#menu-item-467271
Careers div.row > div.footer__col > ul#footer > li#menu-item-467272
Newsroom div.row > div.footer__col > ul#footer > li#menu-item-483260
Trust & security div.row > div.footer__col > ul#footer > li#menu-item-490878

When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn how to make command elements more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#nav-holder > div.secondary-nav > ul.navbar-nav > li.secondary-nav__cta div#nav-holder > div.secondary-nav > ul.navbar-nav > li.secondary-nav__cta

When a `progressbar` element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn how to label `progressbar` elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.home > nav#main-nav > div.progress-bar-container > div.progress-bar body.home > nav#main-nav > div.progress-bar-container > div.progress-bar

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.global-container-block__content > div.wp-block-appsflyer-blocks-carousel-block > div.wp-block-appsflyer-blocks-carousel-block__navigation > button.wp-block-appsflyer-blocks-carousel-block__navigation-button div.global-container-block__content > div.wp-block-appsflyer-blocks-carousel-block > div.wp-block-appsflyer-blocks-carousel-block__navigation > button.wp-block-appsflyer-blocks-carousel-block__navigation-button
div.global-container-block__content > div.wp-block-appsflyer-blocks-carousel-block > div.wp-block-appsflyer-blocks-carousel-block__navigation > button.wp-block-appsflyer-blocks-carousel-block__navigation-button div.global-container-block__content > div.wp-block-appsflyer-blocks-carousel-block > div.wp-block-appsflyer-blocks-carousel-block__navigation > button.wp-block-appsflyer-blocks-carousel-block__navigation-button

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.container-fluid > div.main-nav__inner-container > div.holder-mobile-brand-back > a.navbar-brand div.container-fluid > div.main-nav__inner-container > div.holder-mobile-brand-back > a.navbar-brand
div.secondary-nav > ul.navbar-nav > li.secondary-nav__cta > a.nav-link div.secondary-nav > ul.navbar-nav > li.secondary-nav__cta > a.nav-link
nav.footer__social > ul.d-flex > li.pl-0 > a nav.footer__social > ul.d-flex > li.pl-0 > a
nav.footer__social > ul.d-flex > li.pl-0 > a nav.footer__social > ul.d-flex > li.pl-0 > a
nav.footer__social > ul.d-flex > li.pl-0 > a nav.footer__social > ul.d-flex > li.pl-0 > a
nav.footer__social > ul.d-flex > li.pl-0 > a nav.footer__social > ul.d-flex > li.pl-0 > a
nav.footer__social > ul.d-flex > li.pl-0 > a nav.footer__social > ul.d-flex > li.pl-0 > a
nav.footer__social > ul.d-flex > li.pl-0 > a nav.footer__social > ul.d-flex > li.pl-0 > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Trusted by 15,000 brands and counting div.w-100 > div.w-100 > div.global-container-block__content > h3#h-trusted-by-15-000-brands-and-counting

These are opportunities to improve keyboard navigation in your application.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Measurement Suite Deep Linking Suite Data Collaboration Suite Agentic AI Suite … footer.footer > div.row > div.footer__col > ul#footer
By Industry By Goal For Enterprise For Partners For agencies Enterprise grade s… footer.footer > div.row > div.footer__col > ul#footer
Blog Research & Reports Events and webinars Customer Stories Glossary Customer … footer.footer > div.row > div.footer__col > ul#footer
Metrics comparison Product Tours Pricing Sign up free Book a demo footer.footer > div.row > div.footer__col > ul#footer
Contact us About us CEO blog spot Social impact Careers Newsroom Trust & securi… footer.footer > div.row > div.footer__col > ul#footer

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Document has a main landmark.
●Deprecated ARIA roles were not used
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○Links are distinguishable without relying on color.
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
www.appsflyer.com/wp-content/themes/AF2020/assets/js/app.js?ver=1771502661 line 1469, col 8
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate clickjacking with XFO or CSP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.appsflyer.com/products/measurement/Learn more
www.appsflyer.com/products/deep-linking/Learn more
www.appsflyer.com/products/data-collaboration/Learn more
www.appsflyer.com/products/agentic-ai/Learn more
www.appsflyer.com/resources/reports/total-economic-impact-forrester/Learn more
www.appsflyer.com/resources/reports/idc-marketscape/Learn more
www.appsflyer.com/legal/cookie-policy/More information

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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