Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 9.3 MB (7.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$775 investment → $1,468/month returns + USD 150,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~23%.
- Page takes 15.3s to loadUsers abandon at ~3s — you're 12.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
- 8 link(s) with generic text ("click here", "read more")Screen-reader users navigating by link list see no context — and search engines can't infer relevance→ Rewrite with descriptive phrases that identify the destination
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$150,000
- No <main> landmark foundADA Title III: USD 25,000 – USD 150,000
- No <nav> landmark foundADA Title III: USD 25,000 – USD 150,000
- Skip navigation link is missing (WCAG 2.4.1)ADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$1,466 /mo
+22.6pp bounce · ~2,256 lost visitors/mo
CPC: USD 0.65
Bandwidth Waste
$2.00 /mo
24995.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.5 MB per page loadSaves $2.00/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.94 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
15.28 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
141 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.004
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.66 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
15.28 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.16 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
8.12 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.57 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.12 s
Categories
8Performance
Page weighs 9.3 MB (7.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 68+ on Accessibility; you're at 42 — closing this gap is the highest-leverage improvement.
Technology stack
Algolia 3.33.0, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
Act-On 
Piwik PRO Core 
Usersnap 
Algolia 3.33.0Amazon Route 53 
Bootstrap 3.3.6
DataTables 1.10.16
FancyBox 2.1.5
Font Awesome Google Workspace 
Hugo 0.139.4Masonry 
MathJax 2.7.1Microsoft 
Open Graph 
RSS 
Vimeo 
jQuery 2.1.1
AWS CloudFront Amazon CloudFront 
Amazon S3 cdnjs jsDelivr CDN 
AWS Amazon Web Services All Detected Technologies (25)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Algolia offers a hosted web search product delivering real-time results.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
DataTables is a plug-in for the jQuery Javascript library adding advanced features like pagination, instant search, themes, and more to any HTML table.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style 'lightbox' that floats overtop of web page.
Font Awesome is a font and icon toolkit based on CSS and Less.
Hugo is an open-source static site generator written in Go.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
MathJax is a cross-browser JavaScript library that displays mathematical notation in web browsers, using MathML, LaTeX and ASCIIMathML markup.
Open Graph is a protocol that is used to integrate any web page into the social graph.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Vimeo is a video hosting, sharing and services platform. Vimeo operation an ad-free basis by providing subscription plans.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Act-On is a cloud-based SaaS product for marketing automation.
Piwik PRO Core is a free alternative to Google Analytics that is privacy & compliance focused.
Usersnap is a user feedback platform for product teams to collect issues, ideas, and surveys, aiding in user testing and product decisions.
Observations (3)
Bootstrap version may be outdated
Detected Bootstrap 3.3.6. The current major version is 5. Consider updating for security patches and new features.
jQuery version may be outdated
Detected jQuery 2.1.1. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
25 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (81)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 9.3 MB (7.9 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 2 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found