Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.rmit.edu.au/assets/smart-crop/homepage-banner/homepage-mob-banner-bowen-st-particles-a-1440x1200.jpg

Invalid twitter:card value: "Summary"

Valid values are: summary, summary_large_image, app, player.

Got: Summary

og:title is long (66 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 66 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: https://www.rmit.edu.au/assets/smart-crop/homepage-banner/homepage-mob-banner-bowen-st-particles-a-1440x1200.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: Summary

Valid values are: summary, summary_large_image, app, player.

Why this matters

Invalid twitter:card value means Twitter renders no card at all — your shares appear as plain-text URLs.

Learn more ▾

twitter:card accepts only 'summary', 'summary_large_image', 'app', or 'player'. Anything else (typos, made-up values) means Twitter falls back to no-card rendering. Use 'summary_large_image' for most blog/article content; 'summary' for compact previews.

Source: Twitter Developer Platform

URL: 66 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

rmit.edu.au

RMIT University: A world leader in technology, design & enterprise

RMIT is an international university of technology and design and Australia's largest tertiary institution.

Preview quality · Twitter/X A+ · 100/100

twitter:card — Summary
twitter:title — RMIT University: A world leader in technology, design & enterprise
twitter:description — RMIT is an international university of technology and design and Australia's largest tertiary institution.
twitter:image — https://www.rmit.edu.au/assets/smart-crop/homepage-banner/homepage-mob-banner-bowen-st-particles-a-1440x1200.jpg

RMIT.EDU.AU

RMIT University: A world leader in technology, design & enterprise

RMIT is an international university of technology and design and Australia's largest tertiary institution.

Preview quality · Facebook B · 80/100

Title will be truncated (66 chars / 60 max)

og:title — RMIT University: A world leader in technology, design & enterprise
og:description — RMIT is an international university of technology and design and Australia's largest tertiary institution.
og:image — https://www.rmit.edu.au/assets/smart-crop/homepage-banner/homepage-mob-banner-bowen-st-particles-a-1440x1200.jpg
og:type — Article
og:url — https://www.rmit.edu.au/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Title will be truncated on Facebook (66 chars, max 60)
→ Shorten og:title to ≤60 characters

RMIT University: A world leader in technology, design & enterprise

rmit.edu.au

Preview quality · LinkedIn A+ · 100/100

og:title — RMIT University: A world leader in technology, design & enterprise
og:description — RMIT is an international university of technology and design and Australia's largest tertiary institution.
og:image — https://www.rmit.edu.au/assets/smart-crop/homepage-banner/homepage-mob-banner-bowen-st-particles-a-1440x1200.jpg

rmit.edu.au

RMIT University: A world leader in technology, design & enterprise

RMIT is an international university of technology and design and Australia's largest tertiary institution.

Preview quality · Slack A+ · 100/100

og:title — RMIT University: A world leader in technology, design & enterprise
og:description — RMIT is an international university of technology and design and Australia's largest tertiary institution.
og:image — https://www.rmit.edu.au/assets/smart-crop/homepage-banner/homepage-mob-banner-bowen-st-particles-a-1440x1200.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

2 JSON-LD block(s) found — some improvements recommended.

REVIEW

2 JSON-LD block(s) found — some improvements recommended.

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Custom type "CollegeOrUniversity" — unable to validate specific properties

2 JSON-LD blocks found

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : CollegeOrUniversity

13 properties Valid

{
  "@context": "https://schema.org",
  "@type": "CollegeOrUniversity",
  "name": "RMIT University",
  "alternateName": "Royal Melbourne Institute of Technology",
  "url": "https://www.rmit.edu.au",
  "logo": "https://www.rmit.edu.au/content/dam/rmit/common-assets/logo/rmit-logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+61 3 9925 2000",
    "contactType": "customer service"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "124 La Trobe Street",
    "addressLocality": "Melbourne",
    "addressRegion": "VIC",
    "postalCode": "3000",
    "addressCountry": "AU"
  },
  "foundingDate": "1887",
  "description": "RMIT University is an international university of technology, design and enterprise.",
  "image": "https://www.rmit.edu.au/content/dam/rmit/university-image.jpg",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.80742,
    "longitude": 144.96358
  },
  "sameAs": [
    "https://www.facebook.com/RMITuniversity/",
    "https://twitter.com/rmit",
    "https://www.instagram.com/rmituniversity/",
    "https://www.youtube.com/user/rmitmedia",
    "https://www.linkedin.com/school/rmit-university/"
  ]
}

Block 2 : WebSite

5 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "RMIT University",
  "url": "https://www.rmit.edu.au",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.rmit.edu.au/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

62/100

Site name appears as

Page title	arrow icon
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://rmit.edu.au/events/2023

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://rmit.edu.au/events/end-of-year-student-showcases

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

200 total 196 healthy 2 broken 2 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://rmit.edu.au/events/2023	`<a>`	Not Found
404	https://rmit.edu.au/events/end-of-year-student-sho...	`<a>`	Not Found

Redirects (2)

URL	Destination	Found in	Hops
https://rmit.edu.au/study-with-us/game-d...	https://rmit.edu.au/study-with-us/game-d...	`<a>`	0
https://rmit.edu.au/partner/collaborate-...	https://rmit.edu.au/partner/collaborate-...	`<a>`	0

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://tr.snapchat.com/config/au/de196456-5f1f-4e16-b48e-ee... <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=CABD... <script>

200 https://pixel.byspotify.com/ping.min.js <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-NF0RBW86ZP&cx=... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-721637365&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-316560769&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-5431224&cx=c&... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-393330160&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-335354009&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-829652557&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-11366847&cx=c... <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-8296... <script>

200 https://munchkin.marketo.net/165/munchkin.js <script>

200 https://launchpad.privacymanager.io/latest/launchpad.bundle.... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-5DJRNQ <script>

200 https://rmit.edu.au/ruxitagentjs_ICANVfru_10335260306043831.... <script>

200 https://assets.adobedtm.com/launch-EN5a041183e1344171bc48edb... <script>

200 https://www.rmit.edu.au/ <link>

200 https://rmit.edu.au/etc.clientlibs/rmit/clientlibs/clientlib... <link>

200 https://connect.facebook.net/signals/config/439256364413061?... <script>

200 https://rmit.edu.au/etc.clientlibs/rmit/clientlibs/clientlib... <link>

200 https://rmit.edu.au/favicon.png <link>

200 https://rmit.edu.au/apple-touch-icon.png <link>

200 https://munchkin.marketo.net/munchkin.js <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://assets.adobedtm.com/0dc8f2a4376e/2e245d709f81/125b99... <script>

200 https://googleads.g.doubleclick.net/pagead/viewthroughconver... <script>

200 https://assets.adobedtm.com/0dc8f2a4376e/2e245d709f81/125b99... <script>

200 https://rmit.edu.au/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.