Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
6 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£656 investment → £15,234/month returns + GBP 18,050,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~33%.
- Page takes 6.1s to loadUsers abandon at ~3s — you're 3.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 6 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 7 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£18,050,000
- No privacy policy link detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- 3 advertising/retargeting trackers detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundUK GDPR: GBP 10,000 – GBP 17,500,000
Bounce-Rate Cost
£11,675 /mo
+33.4pp bounce · ~3,336 lost visitors/mo
CPC: GBP 3.50
Bandwidth Waste
£0.72 /mo
11452.0 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~1.1 MB per page loadSaves £0.72/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.49 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.05 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.69 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.004
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.42 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
16.01 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.79 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.95 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
136 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.009
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.98 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.96 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
3 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 71+ on Accessibility; you're at 48 — closing this gap is the highest-leverage improvement.
Top 10% of Google Font API sites score 72+ on Accessibility; you're at 48 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, on IIS/ASP.NET, hosted on Microsoft IIS, with AWIN CDN
Stack Architecture
FullStory 
Google Ads 
Google Ads Conversion Tracking 
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Microsoft Advertising 
Microsoft Clarity 
Naver Analytics 
Optimizely 
Salesforce Marketing Cloud Account Engagement 
Twitter Ads 
Google Font API Google Search Console Microsoft Microsoft 365 
Microsoft ASP.NET 
OneTrust 
Open Graph 
Priority Hints 
Swiper 
Windows Server 
YouTube 
ipify 
jQuery 3.5.1
reCAPTCHA ASP.NET IIS 10.0
AWIN Microsoft IIS 10.0All Detected Technologies (31)
AWIN is a global affiliate marketing network.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Windows Server is a brand name for a group of server operating systems.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
ipify is a service which provide public IP address API, IP geolocation API, VPN and Proxy detection API products.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
FullStory is a web-based digital intelligence system that helps optimize the client experience.
Google Ads is an online advertising platform developed by Google.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Naver Analytics is a Korean based analytics service.
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.
Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) is an application specifically designed for B2B marketing automation.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (3)
Server version exposed in headers
The Server header reveals 'IIS 10.0'. Exposing exact server versions helps attackers target known vulnerabilities. Consider configuring your server to hide version information.
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
31 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 9h total → projected C (79)
Sprint 1: Quick Wins
+2Highest ROI — low effort, high impact
- · HSTS header is missing
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 6 control(s) without accessible label
- · 3 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found