Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DLinksAction200 links checked, 193 healthy, 7 brokenFIX
Broken Links (7)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 400 | https://bsigroup.com/en-GB/search-results/?q=Quali... | <a> | Bad Request |
| 400 | https://bsigroup.com/en-GB/search-results/?q=Infor... | <a> | Bad Request |
| 400 | https://bsigroup.com/en-GB/search-results/?q=Envir... | <a> | Bad Request |
| 400 | https://bsigroup.com/en-GB/search-results/?q=Occup... | <a> | Bad Request |
| 400 | https://bsigroup.com/en-GB/search-results/?q=Carbo... | <a> | Bad Request |
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://bsigroup.com/en-GB/our-expertise... | https://bsigroup.com/en-GB/our-expertise... | <a> | 0 |
| https://bsigroup.com/en-GB/industries/go... | https://bsigroup.com/en-GB/industries/go... | <a> | 0 |
CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
65/100
Site name appears as
| Page title | Filter Icon | |
| og:site_name | BSI | |
| twitter:site | — | |
| Organization.name | BSI Group |
Inconsistent — names differ across channels
Brand assets
Favicon
0/15Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
15/15has name, logo + url
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No favicon link tags detected — browsers fall back to the generic globe
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Preview

bsigroup.com
Accelerating Progress Towards a Sustainable World
Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve performance and achieve excellence. Accelerating Progress Towards a Sustainable World.
- twitter:card — summary_large_image
- twitter:title — Accelerating Progress Towards a Sustainable World
- twitter:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
- twitter:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg

BSIGROUP.COM
Accelerating Progress Towards a Sustainable World
Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve performance and achieve excellence. Accelerating Progress Towards a Sustainable World.
Description will be truncated (198 chars / 155 max)
- og:title — Accelerating Progress Towards a Sustainable World
- og:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
- og:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg
- og:type — website
- og:url — https://www.bsigroup.com/en-GB/
- og:site_name — BSI
Description will be truncated on Facebook (198 chars, max 155)
→ Tighten og:description to ≤155 characters

Accelerating Progress Towards a Sustainable World
bsigroup.com
Description will be truncated (198 chars / 150 max)
- og:title — Accelerating Progress Towards a Sustainable World
- og:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
- og:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg
Description will be truncated on LinkedIn (198 chars, max 150)
→ Tighten og:description to ≤150 characters
bsigroup.com
Accelerating Progress Towards a Sustainable World
Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve performance and achieve excellence. Accelerating Progress Towards a Sustainable World.

- og:title — Accelerating Progress Towards a Sustainable World
- og:description — Discover BSI Group United Kingdom, the global leader in standards and certification, helping businesses improve perfo...
- og:image — https://www.bsigroup.com/siteassets/1-placeholder/bsi-logo.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
AStructured Data4 JSON-LD block(s) found — structured data is well configured.PASS
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "BSI Group",
"legalName": "The British Standards Institution",
"url": "https://www.bsigroup.com/en-GB/",
"logo": "https://www.bsigroup.com/siteassets/images/logos/bsi-logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "The Acre, 90 Long Acre",
"addressLocality": "London",
"addressRegion": "Greater London",
"postalCode": "WC2E 9RA",
"addressCountry": "GB"
},
"sameAs": [
"https://www.linkedin.com/company/bsi",
"https://www.facebook.com/BritishStandardsInstitution",
"https://www.youtube.com/c/BSIBritishStandards",
"https://twitter.com/BSI_UK"
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+443450869000",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "GB",
"availableLanguage": "en"
},
{
"@type": "ContactPoint",
"telephone": "+443450869001",
"contactType": "customer service",
"email": "cservices@bsigroup.com"
},
{
"@type": "ContactPoint",
"telephone": "+443450809000",
"contactType": "sales",
"email": "certification.sales@bsigroup.com"
},
{
"@type": "ContactPoint",
"telephone": "+443450765606",
"contactType": "technical support",
"email": "product.certification@bsigroup.com"
},
{
"@type": "ContactPoint",
"telephone": "+443450869000",
"contactType": "training",
"email": "training@bsigroup.com"
}
]
}{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.bsigroup.com/en-GB/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bsigroup.com/en-GB/search-results/?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "BSI - 125 Years of Excellence",
"description": "For 125 years, we’ve worked to have a positive impact on society by promoting consistency and quality in business, always with an eye on the future.Since our...",
"thumbnailUrl": [
"https://img.youtube.com/vi/_WQVgUYQS9g/maxresdefault.jpg"
],
"duration": "PT4M59S",
"contentUrl": "https://www.youtube.com/watch?v=_WQVgUYQS9g",
"embedUrl": "https://www.youtube.com/embed/_WQVgUYQS9g",
"uploadDate": "2026-01-22T03:37:11-08:00",
"publisher": {
"@type": "Organization",
"name": "BSI Group",
"logo": {
"@type": "ImageObject",
"url": "https://www.bsigroup.com/favicon.ico"
}
}
}{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Standards",
"acceptedAnswer": {
"@type": "Answer",
"text": "Standards are blueprints for excellence, providing robust strategies for minimizing risk, ensuring safety, and championing sustainability. Find a standard We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
}
},
{
"@type": "Question",
"name": "Training Courses & Qualifications",
"acceptedAnswer": {
"@type": "Answer",
"text": "Benefit from relevant courses that are continually updated with the latest global trends and regulatory changes. Find a course We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
}
},
{
"@type": "Question",
"name": "Assessment & Certification",
"acceptedAnswer": {
"@type": "Answer",
"text": "Assess, certify, test, and audit your people, products, and processes with the support of our experts. Find out more We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
}
},
{
"@type": "Question",
"name": "Consulting",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our world-class consulting services enable you to accelerate progress and manage risk across your entire organization. Talk to our team We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
}
},
{
"@type": "Question",
"name": "Tools",
"acceptedAnswer": {
"@type": "Answer",
"text": "Software solutions to help you manage your audit, compliance, and supply chain activities, as well as your regulatory information. Discover tools We are committed to providing our clients with impartial and independent certification services. Because of this, we are not able to provide management system or product consultancy services and certification services to the same client where there may be a conflict of interest. This message will appear as a reminder on future visits to our site."
}
}
]
}