Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie 'bm_sz' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 43.1 MB (14.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
204 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$492 investment → $13,830/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~27%.
- Page takes 9.1s to loadUsers abandon at ~3s — you're 6.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 6.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Content is hard to readGraduate-level reading difficulty — limits the addressable audience for product or blog pages→ Shorten sentences; replace jargon with plain language; target Flesch ease ≥60
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$7,339 /mo
+27.3pp bounce · ~2,728 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$3.52 /mo
43981.4 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~4.4 MB per page loadSaves $3.52/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.81 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.14 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
6.82 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.060
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
16.52 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
46.14 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.91 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.22 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
907 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.106
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.49 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.44 s
Categories
8Performance
Page weighs 43.1 MB (14.0 MB transferred)
Security
Cookie 'bm_sz' is missing the Secure flag
Accessibility
2 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Adobe Experience Manager, on Java, with Akamai CDN
Stack Architecture
Adobe Experience Platform Launch 
Adobe Target 
Marketo 165
Microsoft Clarity 
Tealium Adobe Experience Manager Adobe Client Data Layer 2.0.2
Akamai Bot Manager Express HSTS 
IBM Carbon Design System 
Kaltura 
Open Graph 
Priority Hints 
Prism 
Underscore.js 4.17.23
jQuery 1.12.4
lit-element 3.3.3 lit-html 2.8.0
Java Akamai All Detected Technologies (21)
Akamai is global content delivery network (CDN) services provider for media and software delivery, and cloud security solutions.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Adobe Experience Manager (AEM) is a content management solution for building websites, mobile apps and forms.
Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
Akamai Bot Manager detect bots using device fingerprinting bot signatures.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
IBM Carbon Design System is an open-source design system for building products and digital experiences.
Kaltura is a video content management platform that allows users to upload, manage, share, publish, and stream videos.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Prism is an extensible syntax highlighter.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Tealium provides a sales enterprise tag management system and marketing software.
Observations (3)
No build tool detected
A framework (Adobe Client Data Layer) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
jQuery version may be outdated
Detected jQuery 1.12.4. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
21 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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[](https://beavercheck.com/results/c40c4e73-e984-a677-2403-3c90fb9113a8)<a href="https://beavercheck.com/results/c40c4e73-e984-a677-2403-3c90fb9113a8"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fwww.ibm.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fwww.ibm.comExport & share
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 5h total → projected B (82)
Sprint 1: Quick Wins
+8Highest ROI — low effort, high impact
- · Page weighs 43.1 MB (14.0 MB transferred)
- · No <main> landmark found
- · Cookie 'bm_sz' is missing the Secure flag
- · 2 link(s) with no accessible text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 204 HTTP requests — consider bundling or reducing