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https://wisc.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

49/100

Site name appears as

Page titleinstagram
og:site_name—
twitter:site@uwmadison
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

wisc.edu

University of Wisconsin–Madison

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

WISC.EDU

University of Wisconsin–Madison

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.

Preview quality · Facebook D · 50/100

Description will be truncated (196 chars / 155 max)

  • og:title — University of Wisconsin–Madison
  • og:description — The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional...
  • og:image — https://www.wisc.edu/images/social-card.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (196 chars, max 155)

    → Tighten og:description to ≤155 characters

University of Wisconsin–Madison

wisc.edu

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (196 chars / 150 max)

  • og:title — University of Wisconsin–Madison
  • og:description — The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional...
  • og:image — https://www.wisc.edu/images/social-card.jpg

  • Description will be truncated on LinkedIn (196 chars, max 150)

    → Tighten og:description to ≤150 characters

wisc.edu

University of Wisconsin–Madison

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.

Preview quality · Slack A+ · 100/100
  • og:title — University of Wisconsin–Madison
  • og:description — The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional...
  • og:image — https://www.wisc.edu/images/social-card.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 82/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "CollegeOrUniversity" — unable to validate specific properties

JSON-LD Blocks

Block 1 : CollegeOrUniversity
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollegeOrUniversity",
      "@id": "https://www.wisc.edu/",
      "address": [
        {
          "@context": "https://schema.org",
          "@type": "PostalAddress",
          "@id": "PostalAddress1",
          "addressCountry": "US",
          "addressLocality": "Madison",
          "addressRegion": "WI",
          "postalCode": "53706",
          "streetAddress": "500 Lincoln Drive"
        }
      ],
      "description": "The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.",
      "foundingDate": "1849-02-05",
      "image": "https://www.wisc.edu/images/social-card.jpg",
      "logo": {
        "@type": "ImageObject",
        "url": "https://brand.wisc.edu/content/uploads/2023/09/hor-w-crest-logo-web-digital-color-resource1.png"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "43.07533965845161",
        "longitude": "-89.40432665755397"
      },
      "map": "https://map.wisc.edu/",
      "name": "University of Wisconsin–Madison",
      "sameAs": [
        "https://facebook.com/uwmadison",
        "https://x.com/uwmadison",
        "https://www.youtube.com/user/uwmadison",
        "https://www.linkedin.com/school/4099/",
        "https://www.instagram.com/uwmadison/"
      ],
      "telephone": "+1-608-263-2400",
      "tourBookingPage": "https://www.wisc.edu/visit/",
      "url": "https://www.wisc.edu",
      "alternateName": "UW–Madison"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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