Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 2 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

43/100

Site name appears as

Page title	Filter Icon
og:site_name	New Statesman
twitter:site	@NewStatesman
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
No social share image — shared links render as bare URLs
og:image missing
Organization schema missing logo — add a logo property pointing to a square PNG
Organization schema missing url — point it at the canonical homepage
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 196 healthy, 4 broken

REVIEW

200 links checked, 196 healthy, 4 broken

196 of 200 links are healthy

Broken link: https://www.googletagmanager.com/gtag/destination?id=G-PB...

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googletagmanager.com/gtag/js?id=G-PBH2NQ0BZH&...

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.newstatesman.com/wp-json/oembed/1.0/embed?url...

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

Broken link: https://www.newstatesman.com/wp-json/oembed/1.0/embed?url...

Found in <link href>. Returns HTTP 401.

Got: HTTP 401

200 total 196 healthy 4 broken

Broken Links (6)

Status	URL	Found in	Error
404	https://www.googletagmanager.com/gtag/destination?...	`<script>`	Not Found
404	https://www.googletagmanager.com/gtag/js?id=G-PBH2...	`<script>`	Not Found
401	https://www.newstatesman.com/wp-json/oembed/1.0/em...	`<link>`	Unauthorized
401	https://www.newstatesman.com/wp-json/oembed/1.0/em...	`<link>`	Unauthorized
403	https://5b476c7c-253b-4e23-9993-4df0b853b921.edge....	`<link>`	Forbidden
403	https://accounts.google.com/gsi/client	`<script>`	Forbidden

200 https://cdn.cxense.com/cx.js <script>

200 https://rules.quantcount.com/rules-p-s1_G8wSe2hk1J.js <script>

200 https://id-eu.piano.io/id/api/v1/identity/token/verify?brows... <script>

200 https://cdn.cxense.com/cx.cce.js <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.es5.js?id=2326 <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.js?id=2326 <script>

200 https://secure.quantserve.com/quant.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://static.ads-twitter.com/uwt.js <script>

200 https://connect.facebook.net/signals/config/323222825244911?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://static.hotjar.com/c/hotjar-2747601.js?sv=7 <script>

200 https://www.googletagmanager.com/gtag/js?id=G-PXMM80QJTK&cx=... <script>

200 https://cdn-eu.piano.io/api/tinypass.min.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-MDH5VM9 <script>

200 https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzk... <script>

200 https://c2-eu.piano.io/xbuilder/experience/load?aid=TWldCmu2... <script>

200 https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js <script>

200 https://www.newstatesman.com/ <link>

200 https://www.newstatesman.com <link>

200 https://www.google.com <link>

200 https://a.omappapi.com <link>

200 https://www.newstatesman.com/feed <link>

200 https://www.newstatesman.com/comments/feed <link>

200 https://www.newstatesman.com/wp-includes/css/dist/components... <link>

200 https://www.newstatesman.com/wp-content/plugins/july22-nsmg-... <link>

200 https://www.newstatesman.com/wp-content/plugins/storefronts/... <link>

200 https://www.newstatesman.com/wp-content/plugins/wpsolr-pro/w... <link>

200 https://www.newstatesman.com/wp-content/themes/newstatesman/... <link>

200 https://www.newstatesman.com/wp-content/themes/figaro/style.... <link>

200 https://www.newstatesman.com/code/wp-content/uploads/sites/2... <link>

200 https://www.newstatesman.com/wp-content/plugins/wpsolr-pro/w... <link>

200 https://www.newstatesman.com/wp-includes/js/jquery/jquery.mi... <script>

200 https://www.newstatesman.com/wp-json/ <link>

200 https://www.newstatesman.com/wp-json/wp/v2/pages/224 <link>

200 https://www.googletagmanager.com/gtag/js?id=G-RZSPMMFSFZ <script>

200 https://news.google.com/swg/js/v1/swg.js <script>

200 https://news.google.com/swg/js/v1/swg-gaa.js <script>

200 https://www.newstatesman.com/wp-content/themes/newstatesman/... <script>

200 https://applets.ebxcdn.com/ebx.js <script>

200 https://www.newstatesman.com/wp-content/themes/newstatesman/... <script>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:image

The og:image tag provides a preview image for social sharing.

og:title is short (11 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 11 chars Expected: 25–60 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 11 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

No image set

newstatesman.com

Homepage UK

This is the homepage Vertical Block Posts

Preview quality · Twitter/X D · 55/100

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — Add twitter:image — preview card without an image looks broken

No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

NEWSTATESMAN.COM

Homepage UK

This is the homepage Vertical Block Posts

Preview quality · Facebook C · 65/100

og:title — Homepage UK
og:description — This is the homepage Vertical Block Posts
og:image — Add og:image — preview card without an image looks broken
og:type — website
og:url — https://www.newstatesman.com/
og:site_name — New Statesman

No preview image for Facebook
→ Add og:image (recommended 1200×630)

No image set

Homepage UK

newstatesman.com

Preview quality · LinkedIn C · 65/100

og:title — Homepage UK
og:description — This is the homepage Vertical Block Posts
og:image — Add og:image — preview card without an image looks broken

No preview image for LinkedIn
→ Add og:image (recommended 1200×627)

newstatesman.com

Homepage UK

This is the homepage Vertical Block Posts

Preview quality · Slack B · 80/100

og:title — Homepage UK
og:description — This is the homepage Vertical Block Posts
og:image — Add og:image — preview card without an image looks broken

No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for Organization

The "name" property is required for the Organization schema type.

Missing recommended property "url" for Organization

Adding "url" can improve how search engines display your content.

Missing recommended property "logo" for Organization

Adding "logo" can improve how search engines display your content.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

2 properties Valid

Missing required property: name

{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https:\/\/www.newstatesman.com\/#organization",
      "name": "The Newstatesman",
      "url": "https:\/\/www.newstatesman.com\/",
      "sameAs": [
        "https:\/\/en-gb.facebook.com\/NewStatesman\/",
        "https:\/\/twitter.com\/newstatesman",
        "https:\/\/www.instagram.com\/newstatesman\/?hl=en",
        "https:\/\/www.linkedin.com\/company\/new-statesman\/"
      ],
      "email": "press.releases@newstatesman.co.uk",
      "logo": {
        "@type": "ImageObject",
        "@id": "https:\/\/www.newstatesman.com\/#logo",
        "url": "https:\/\/dl6pgk4f88hky.cloudfront.net\/2021\/09\/TNS_master_logo.svg",
        "contentUrl": "https:\/\/dl6pgk4f88hky.cloudfront.net\/2021\/09\/TNS_master_logo.svg",
        "caption": "The Newstatesman",
        "inLanguage": "en-UK",
        "width": "1849",
        "height": "1849"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/www.newstatesman.com\/#website",
      "url": "https:\/\/www.newstatesman.com\/",
      "name": "The Newstatesman",
      "publisher": {
        "@id": "https:\/\/www.newstatesman.com\/#organization"
      },
      "inLanguage": "en-UK",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https:\/\/www.newstatesman.com\/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "ImageObject",
      "@id": "https:\/\/dl6pgk4f88hky.cloudfront.net\/2021\/09\/TNS_master_logo.svg",
      "url": "https:\/\/dl6pgk4f88hky.cloudfront.net\/2021\/09\/TNS_master_logo.svg",
      "width": "1200",
      "height": "630",
      "inLanguage": "en-UK"
    },
    {
      "@type": "WebPage",
      "@id": "https:\/\/www.newstatesman.com\/#webpage",
      "url": "https:\/\/www.newstatesman.com\/",
      "name": "The Newstatesman",
      "datePublished": "",
      "dateModified": "",
      "about": {
        "@id": "https:\/\/www.newstatesman.com\/#organization"
      },
      "isPartOf": {
        "@id": "https:\/\/www.newstatesman.com\/#website"
      },
      "primaryImageOfPage": {
        "@id": "https:\/\/dl6pgk4f88hky.cloudfront.net\/2021\/09\/TNS_master_logo.svg"
      },
      "inLanguage": "en-UK"
    }
  ]
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.