Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

2 PASS 3 REVIEW

Links

200 links checked, 197 healthy, 3 broken

REVIEW

200 links checked, 197 healthy, 3 broken

197 of 200 links are healthy

Broken link: https://storage.googleapis.com

Found in <link href>. Returns HTTP 400.

Got: HTTP 400

Broken link: https://fonts.googleapis.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://fonts.gstatic.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

200 total 189 healthy 3 broken 8 redirects

Broken Links (3)

Status	URL	Found in	Error
400	https://storage.googleapis.com	`<link>`	Bad Request
404	https://fonts.googleapis.com	`<link>`	Not Found
404	https://fonts.gstatic.com	`<link>`	Not Found

Redirects (8)

URL	Destination	Found in
https://nhl.com/news	https://nhl.com/news	`<a>`
https://nhl.com/video	https://nhl.com/video	`<a>`
https://nhl.com/fantasy	https://nhl.com/fantasy	`<a>`
https://nhl.com/info/teams	https://nhl.com/info/teams	`<a>`
https://nhl.com/tickets	https://nhl.com/tickets	`<a>`
https://nhl.com/search	https://nhl.com/search	`<a>`
https://nhl.com/video/topic/game-recaps	https://nhl.com/video/topic/game-recaps	`<a>`
https://nhl.com/news/topic/short-shifts	https://nhl.com/news/topic/short-shifts	`<a>`

200 https://www.nhl.com/ <link>

200 https://nhl.com/assets/icons/fav/nhl/favicon.ico <link>

200 https://nhl.com/assets/icons/fav/nhl/favicon-apple-touch-ico... <link>

200 https://nhl.com/assets/icons/fav/nhl/favicon-32x32.png <link>

200 https://nhl.com/assets/icons/fav/nhl/favicon-16x16.png <link>

200 https://www.nhl.com/manifest.json <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-W2ZC4S8F&gtm=... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WHLQBZC <script>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <link>

200 https://nhl.com/assets/js/main.js?_t=bb557764d54d213c72ef926... <link>

200 https://nhl.com/assets/css/base.css?_t=72282d49f33f56cccb86e... <link>

200 https://media.d3.nhle.com <link>

200 https://fonts.googleapis.com/css2?family=Inter:wght@400;700;... <link>

200 https://fonts.googleapis.com/css2?family=Material+Symbols+Ro... <link>

200 https://static.adsafeprotected.com/iasPET.1.js <script>

200 https://micro.rubiconproject.com/prebid/dynamic/27913.js <script>

200 https://assets.nhle.com/nhl_d3_widgets/nhl-widgets.bundle.js <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBanne... <script>

200 https://cdn.cookielaw.org/scripttemplates/202510.2.0/otTCF.j... <script>

200 https://nhl.com/ <a>

200 https://media.d3.nhle.com/image/private/t_q-best/prd/assets/... <img>

200 https://nhl.com/playoffs/2026/bracket <a>

200 https://nhl.com/scores <a>

200 https://nhl.com/schedule <a>

200 https://nhl.com/stats <a>

200 https://nhl.com/nhl-edge/ <a>

200 https://nhl.com/player <a>

200 https://nhl.com/community <a>

200 https://www.nhl.com/shop/link.html?id=NHLMainNav <a>

200 https://auctions.nhl.com/iSynApp/showHomePage.action?sid=110... <a>

200 https://www.nhl.com/shop/link.html?id=NHLSubNavJerseys <a>

200 https://www.nhl.com/shop/link.html?id=NHLSubNavMens <a>

200 https://www.nhl.com/shop/link.html?id=NHLSubNavWomens <a>

200 https://www.nhl.com/shop/link.html?id=NHLSubNavKids <a>

200 https://norqain.com/pages/nhl?utm_source=nhl&utm_medium=nhls... <a>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://media.d3.nhle.com/image/private/t_ratio16_9-size50/v1697743790/prd/assets/nhl/logos/nhl_2568x1144.png

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: https://media.d3.nhle.com/image/private/t_ratio16_9-size50/v1697743790/prd/assets/nhl/logos/nhl_2568x1144.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

nhl.com

Official Site of the National Hockey League | NHL.com

The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

Preview quality · Twitter/X A+ · 95/100

twitter:card — summary_large_image
twitter:title — Official Site of the National Hockey League | NHL.com
twitter:description — falling back from og:description
twitter:image — https://media.d3.nhle.com/image/private/t_ratio16_9-size50/v1697743790/prd/assets/nhl/logos/nhl_2568x1144.png

NHL.COM

Official Site of the National Hockey League | NHL.com

The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

Preview quality · Facebook A · 85/100

og:title — Official Site of the National Hockey League | NHL.com
og:description — The official National Hockey League website including news, rosters, stats, schedules, teams, and video.
og:image — https://media.d3.nhle.com/image/private/t_ratio16_9-size50/v1697743790/prd/assets/nhl/logos/nhl_2568x1144.png
og:type — website
og:url — https://www.nhl.com/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Official Site of the National Hockey League | NHL.com

nhl.com

Preview quality · LinkedIn A+ · 100/100

og:title — Official Site of the National Hockey League | NHL.com
og:description — The official National Hockey League website including news, rosters, stats, schedules, teams, and video.
og:image — https://media.d3.nhle.com/image/private/t_ratio16_9-size50/v1697743790/prd/assets/nhl/logos/nhl_2568x1144.png

nhl.com

Official Site of the National Hockey League | NHL.com

The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

Preview quality · Slack A+ · 100/100

og:title — Official Site of the National Hockey League | NHL.com
og:description — The official National Hockey League website including news, rosters, stats, schedules, teams, and video.
og:image — https://media.d3.nhle.com/image/private/t_ratio16_9-size50/v1697743790/prd/assets/nhl/logos/nhl_2568x1144.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

80/100

Site name appears as

Page title	NHL.com
og:site_name	—
twitter:site	@nhl
Organization.name	NHL

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A+

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

Custom type "Website" — unable to validate specific properties

2 JSON-LD blocks found

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

5 properties Valid

{
  "@type": "Organization",
  "name": "NHL",
  "logo": {
    "@type": "ImageObject",
    "url": "https://media.d3.nhle.com/image/private/t_q-best/prd/assets/nhl/logos/nhl_shield_on_light_phmebw"
  },
  "url": "/",
  "@context": "https://schema.org"
}

Block 2 : Website

4 properties Valid

{
  "@type": "Website",
  "url": "/",
  "potentialAction": [
    {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "/search?query={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  ],
  "@context": "https://schema.org"
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.