Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

A+

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

77/100

Site name appears as

Page title	PBS: Public Broadcasting Service
og:site_name	—
twitter:site	—
Organization.name	PBS

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
Consider adding contactPoint — helps appear in "contact us" rich results
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

169 links checked, 166 healthy, 0 broken

PASS

169 links checked, 166 healthy, 0 broken

166 of 169 links are healthy

Long redirect chain: https://pbs.org/online-sponsorship-support (3 hops)

Long redirect chain: https://www.pbs.org/about/policies/privacy-policy/ (3 hops)

Long redirect chain: https://www.pbs.org/about/policies/terms-of-use/ (3 hops)

169 total 163 healthy 6 redirects

Redirects (6)

URL	Destination	Found in
https://pbs.org/my-list/	https://pbs.org/my-list/	`<a>`
https://pbs.org/sso/login	https://pbs.org/sso/login	`<a>`
https://pbs.org/sso/register	https://pbs.org/sso/register	`<a>`
https://pbs.org/sso/login?social=google	https://pbs.org/sso/login?social=google	`<a>`
https://pbs.org/sso/login?social=faceboo...	https://pbs.org/sso/login?social=faceboo...	`<a>`
https://pbs.org/sso/login?social=apple	https://pbs.org/sso/login?social=apple	`<a>`

200 https://pbs.org/_next/static/chunks/0f3_~aw_l8mhy.css <link>

200 https://pbs.org/_next/static/chunks/0brysxoqq8n3i.css <link>

200 https://pbs.org/_next/static/chunks/10~_kl_qyhro1.css <link>

200 https://pbs.org/_next/static/chunks/0hl59ti7b81wd.css <link>

200 https://pbs.org/_next/static/chunks/03vgigw2wfui4.css <link>

200 https://pbs.org/_next/static/chunks/0~6pxsp_g~sil.css <link>

200 https://pbs.org/_next/static/chunks/0p9sz6y_ryf72.js <link>

200 https://www.googletagmanager.com/gtag/js?id=G-QCNNW9XL0J&l=G... <script>

200 https://pbs.org/_next/static/chunks/0z.04k0llpgr3.js <script>

200 https://pbs.org/_next/static/chunks/0s2nm2ovzd~eb.js <script>

200 https://pbs.org/_next/static/chunks/01-omjevdmk4c.js <script>

200 https://pbs.org/_next/static/chunks/15s7cb.wuhbap.js <script>

200 https://pbs.org/_next/static/chunks/turbopack-09c8g3scji2i~.... <script>

200 https://pbs.org/_next/static/chunks/0nprg_.s4luox.js <script>

200 https://pbs.org/_next/static/chunks/0o2fkeykpb~_~.js <script>

200 https://pbs.org/_next/static/chunks/071at27ynygse.js <script>

200 https://pbs.org/_next/static/chunks/0i~rvun7q~qqg.js <script>

200 https://pbs.org/_next/static/chunks/14.~85y_5m6fm.js <script>

200 https://pbs.org/_next/static/chunks/161x_6-equb._.js <script>

200 https://pbs.org/_next/static/chunks/069r2h5o0.vc8.js <script>

200 https://pbs.org/_next/static/chunks/0xah7ljry8-vn.js <script>

200 https://pbs.org/_next/static/chunks/0t0t01ar-skst.js <script>

200 https://pbs.org/_next/static/chunks/044p6v6o.ot5x.js <script>

200 https://pbs.org/_next/static/chunks/0qkammi4ak1ns.js <script>

200 https://pbs.org/_next/static/chunks/0a90q7a4u.lxa.js <script>

200 https://pbs.org/_next/static/chunks/0en21d_uiy3kj.js <script>

200 https://pbs.org/_next/static/chunks/15hd~r6kfl8~2.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://pbs.org/_next/static/chunks/16eo0~s20oeqe.css <link>

200 https://www.googletagmanager.com/gtm.js?id=GTM-TWTDGH&l=GTMD... <link>

200 https://pbs.org/favicons/favicon.ico <link>

200 https://pbs.org/favicons/favicon.svg <link>

200 https://pbs.org/favicons/favicon-180x180.png <link>

200 https://pbs.org/manifest.webmanifest <link>

200 https://www.pbs.org/ <link>

200 https://pbs.org/_next/static/chunks/03~yq9q893hmn.js <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/js/gpt... <script>

200 https://securepubads.g.doubleclick.net/pagead/managed/dict/m... <link>

200 https://static.criteo.net/js/ld/publishertag.ids.js <script>

200 https://invstatic101.creativecdn.com/encrypted-signals/encry... <script>

200 https://connectid.analytics.yahoo.com/connectId-gpt.js <script>

200 https://ads.pubmatic.com/AdServer/js/google-esp.js <script>

200 https://global.ketchcdn.com/web/v3/config/pbs/website_smart_... <script>

200 https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

pbs.org

PBS: Public Broadcasting Service

Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — PBS: Public Broadcasting Service
twitter:description — Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, sc...
twitter:image — https://www.pbs.org/images/pbs_share_twitter.png

PBS.ORG

PBS: Public Broadcasting Service

Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!

Preview quality · Facebook A · 85/100

og:title — PBS: Public Broadcasting Service
og:description — Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, sc...
og:image — https://www.pbs.org/images/pbs_share_og.png
og:type — website
og:url — https://www.pbs.org/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

PBS: Public Broadcasting Service

pbs.org

Preview quality · LinkedIn A+ · 100/100

og:title — PBS: Public Broadcasting Service
og:description — Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, sc...
og:image — https://www.pbs.org/images/pbs_share_og.png

pbs.org

PBS: Public Broadcasting Service

Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, science, art and more!

Preview quality · Slack A+ · 100/100

og:title — PBS: Public Broadcasting Service
og:description — Watch full episodes of your favorite PBS dramas, find in-depth news analysis and explore documentaries on history, sc...
og:image — https://www.pbs.org/images/pbs_share_og.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

A+

Structured Data

1 JSON-LD block(s) found — structured data is well configured.

PASS

1 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "sameAs" for Organization

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

7 properties Valid

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "PBS",
  "alternateName": "Public Broadcasting Service",
  "url": "https://www.pbs.org",
  "logo": "https://www.pbs.org/images/pbs_logotype_blue.png",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.pbs.org/search/?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.