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https://canada.com

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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
Info::
og:title is short (10 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 10 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 10 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

Preview

canada.com

Canada.Com

No description

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Canada.Com
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/canada/ogimage-canada.png

CANADA.COM

Canada.Com

No description

Preview quality · Facebook B · 75/100
  • og:title — Canada.Com
  • og:description — falling back from <meta name=description>
  • og:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/canada/ogimage-canada.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — canada

  • og:image is too small for Facebook (167×167)

    → Upload an image at least 200×200 — recommended 1200×630 for large cards

Canada.Com

canada.com

Preview quality · LinkedIn A · 90/100
  • og:title — Canada.Com
  • og:description — falling back from <meta name=description>
  • og:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/canada/ogimage-canada.png

  • og:image is too small for LinkedIn (167×167)

    → Upload an image at least 200×200

canada.com

Canada.Com

No description

Preview quality · Slack A+ · 95/100
  • og:title — Canada.Com
  • og:description — falling back from <meta name=description>
  • og:image — https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/canada/ogimage-canada.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 88/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description⚠⚠⚠
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

63/100

Site name appears as

Page titleUser
og:site_namecanada
twitter:site@canadadotcom
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

4/15

has logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
4 JSON-LD block(s) found — structured data is well configured.
PASS
4 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "WebPage" — unable to validate specific properties
Info::
Custom type "ItemList" — unable to validate specific properties
Info::
4 JSON-LD blocks found

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebPage
11 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Canada.com",
  "headline": "Canada.Com | Homepage | Canada.Com",
  "description": "Read latest breaking news, updates, and headlines. Canada.com offers information on latest national and international events & more.",
  "datePublished": "2026-04-22T20:22:32.761714+00:00",
  "isAccessibleForFree": true,
  "thumbnailUrl": "https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/canada/ogimage-canada.png",
  "url": "https://o.canada.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://o.canada.com/search/?search_text={search_term}",
    "query-input": "required name=search_term"
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "@id": "https://o.canada.com",
    "name": "Canada.com"
  }
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Canada.com",
  "alternateName": "Canada.com",
  "url": "https://o.canada.com/"
}
Block 3 : Organization
9 properties Valid
Missing required property: name
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "legalName": "Canada.com",
  "url": "https://o.canada.com",
  "description": "Read latest breaking news, updates, and headlines. Canada.com offers information on latest national and international events \u0026 more.",
  "address": [
    {
      "@type": "PostalAddress",
      "streetAddress": "300 – 365 Bloor Street E",
      "addressLocality": "Toronto",
      "addressRegion": "Ontario",
      "postalCode": "M4W 3L4",
      "addressCountry": "Canada"
    }
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "(416) 383-2500",
      "contactType": "customer service"
    }
  ],
  "logo": {
    "@type": "ImageObject",
    "url": "https://dcs-static.gprod.postmedia.digital/21.0.2/websites/images/identity/logo-identity-canada.svg"
  },
  "sameAs": [
    "https://www.instagram.com/canadadotcom/",
    "https://twitter.com/CanadaDotCom",
    "https://www.youtube.com/user/canadacomvideo",
    "https://www.facebook.com/canada.com/"
  ]
}
Block 4 : ItemList
3 properties Valid
{
  "@context": "http://schema.org",
  "@type": "ItemList",
  "itemListElement": [
    {
      "@type": "SiteNavigationElement",
      "position": 1,
      "name": "Travel Canada",
      "description": "",
      "url": "https://o.canada.com/category/travel/travel\u002Dcanada/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 2,
      "name": "Travel USA",
      "description": "",
      "url": "https://o.canada.com/category/usa/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 3,
      "name": "Travel International",
      "description": "",
      "url": "https://o.canada.com/category/travel/international/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 4,
      "name": "Cruises",
      "description": "",
      "url": "https://o.canada.com/category/travel\u002Dessentials/cruises/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 5,
      "name": "Travel Essentials",
      "description": "",
      "url": "https://o.canada.com/category/travel\u002Dessentials/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 6,
      "name": "Contests",
      "description": "",
      "url": "https://o.canada.com/category/contests/"
    },
    {
      "@type": "SiteNavigationElement",
      "position": 7,
      "name": "Advertising",
      "description": "",
      "url": "https://o.canada.com/"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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