United Stated · New York Completed: Apr 16, 2026 17:30 UTCMobile 375 × 812
Desktop 1440 × 900
Score: 67 / 100
Based on 8 categories, 0 sections
Room to improve — your 9.0s load time is above Google's 2.5s 'Good' threshold.
Several missing protections leave your users and data exposed.
Major barriers for users with disabilities — up to 15% of your audience.
Well-optimized for search — your content is discoverable.
Good server performance with room for optimization.
Mostly compliant — a few items need attention.
Good content signals with minor gaps.
Heavier than average — reducing page weight saves energy and bandwidth.
The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.
Weights reflect general web best practices. Individual needs may differ.
Content-Security-Policy header is missing
Security gaps expose your site and users to attacks, eroding trust.
HSTS header is missing
Security gaps expose your site and users to attacks, eroding trust.
No Content-Security-Policy header found
Security gaps expose your site and users to attacks, eroding trust.
Page weighs 12.4 MB (7.6 MB transferred)
Performance issues directly impact user engagement and conversion rates.
1 control(s) without accessible label
Accessibility issues exclude users with disabilities — up to 15% of your potential audience.
High impact, low effort — start here.
High impact, requires investment.
Small gains, minimal effort.
Nothing in this quadrant — good news.
Low impact, high effort — do last.
Nothing in this quadrant — good news.
[](https://beavercheck.com/results/c6b80d2a-cb06-4fb1-9a8c-74e6bc43fa24)<a href="https://beavercheck.com/results/c6b80d2a-cb06-4fb1-9a8c-74e6bc43fa24"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Famazonalexa.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Famazonalexa.comThis badge auto-updates with your latest scan result.
Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 9.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
9 barrier(s) likely increasing bounce by ~32%.
Page takes 9.0s to load
+12% bounceUsers abandon at ~3s — you're 6.5s over the 2.5s threshold
Fix: Optimize render-blocking resources, preload the hero image, and compress images
Page feels frozen for 6.7s
+5% bounceClicks on the primary CTA are ignored while JavaScript runs
Fix: Break up long tasks; defer non-critical JavaScript to post-hydration
No HSTS header
+1% bounceReturning visitors are briefly exposed to downgrade attacks on first request
Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains
No Content-Security-Policy header
+1% bounceHigher XSS blast radius — one compromised script can exfiltrate the checkout form
Fix: Ship a reporting-only CSP first, then enforce once violations are clean
1 form field(s) without a label
+2% bounceScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes
Fix: Associate every input with a visible <label for="…">; add autocomplete attributes
No structured data
+2% bounceNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
5 link(s) with generic text ("click here", "read more")
+1% bounceScreen-reader users navigating by link list see no context — and search engines can't infer relevance
Fix: Rewrite with descriptive phrases that identify the destination
No skip-to-content link
+1% bounceKeyboard and screen-reader users must tab through the entire header on every page
Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
8 broken link(s) on the page
+5% bounceClicks land on 404s — trust drops and the session often ends
Fix: Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
$500 investment → $6,603/month returns + USD 157,500 risk avoided
$500
5h · 5 findings
$6,603 /mo
~$79,232 / year
USD 157,500
if kept compliant
$150 — in quick wins — start here for the fastest payback
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
5.0 developer hours at $100/hr
Based on United States rates ($100/hr)
Start here for the best return on investment
$13,127 / month at risk
~$157,523 / year if left unfixed
$157,500
+11 more
$1.92 /mo
23952.7 MB/mo × 0.080 USD/GB
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Thanks for your feedback!
We'll use a cached audit if available, or offer to scan.
Industry-standard audits powered by Google Lighthouse.
Key metrics that affect user experience.
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.33 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.04 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
6.67 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.031
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.09 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
23.41 s
Audit breakdown by category with detailed findings.
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Performance issues directly impact user engagement and conversion rates.
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling
Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.
Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.
Source: Google web.dev / Lighthouse
3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.
Performance issues directly impact user engagement and conversion rates.
A long cache lifetime can speed up repeat visits to your page. Learn more about caching.
Performance issues directly impact user engagement and conversion rates.
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Performance issues directly impact user engagement and conversion rates.
Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.
Performance issues directly impact user engagement and conversion rates.
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.
Performance issues directly impact user engagement and conversion rates.
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Performance issues directly impact user engagement and conversion rates.
| URL | Resource Size | Est Savings | |
|---|---|---|---|
Main video content div.celwidget > div#cinex > div#d6454f3c-6691-441f-9708-bc1a4e9007d9 > video.cui-video__player | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 302.3 KiB | 217.7 KiB |
Fire Tablets div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 240.2 KiB | 201.1 KiB |
Fire TV div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 238.4 KiB | 199.3 KiB |
Video displays content rotating on Echo Show 8, featuring Prime movie, Grubhub … div.a-row > div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-f9b69314-d183-4d9d-80ea-30fa620e50ed | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 261.0 KiB | 187.5 KiB |
A video shows Alexa helping a customer with three tasks: suggesting a Kindle as… div.a-row > div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-1c1990ac-113f-4335-8318-8d2888c9fe27 | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 248.9 KiB | 175.4 KiB |
Echo devices div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 211.1 KiB | 172.0 KiB |
Person using laptop at wooden desk in home office workspace with Alexa+ display… div.a-row > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 239.3 KiB | 165.8 KiB |
Smart display showing Smart Home interface with controls for cameras, lights an… div.a-row > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 216.9 KiB | 160.3 KiB |
Alexa app div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 177.6 KiB | 138.6 KiB |
Looping video shows photos of customers interspersed with text boxes displaying… div.a-row > div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-85e3fc44-0f83-4f10-895e-aa22d773153f | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 178.8 KiB | 123.3 KiB |
Alexa+ logo div.a-row > div.a-column > div.a-row > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 11.8 KiB | 10.9 KiB |
Blue outline of a speech bubble icon with horizontal lines representing text an… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 11.3 KiB | 10.0 KiB |
Blue curved arrow forming a loop that starts from the left, curves upward in a … div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 9.9 KiB | 8.7 KiB |
A simple blue line drawing of a dog face with round eyes, floppy ears, and a sm… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 6.4 KiB | 5.1 KiB |
Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
Performance issues directly impact user engagement and conversion rates.
Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
Performance issues directly impact user engagement and conversion rates.
Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.
Performance issues directly impact user engagement and conversion rates.
These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Performance issues directly impact user engagement and conversion rates.
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Performance issues directly impact user engagement and conversion rates.
| URL | Time Spent |
|---|---|
| amazonalexa.com/ | 759 ms |
| www.amazon.com/alexaplus | 0.0 ms |
Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.
Performance issues directly impact user engagement and conversion rates.
| URL | Time Spent |
|---|---|
| www.amazon.com/alexaplus | 1.0 s |
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Performance issues directly impact user engagement and conversion rates.
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
Performance issues directly impact user engagement and conversion rates.
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
Performance issues directly impact user engagement and conversion rates.
| Category | Time Spent |
|---|---|
| Other | 6.2 s |
| Script Evaluation | 4.6 s |
| Style & Layout | 2.0 s |
| Script Parsing & Compilation | 659 ms |
| Rendering | 555 ms |
| Parse HTML & CSS | 485 ms |
| Garbage Collection | 243 ms |
Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Est Savings |
|---|---|---|
| /widget-renderable/mars-widget-storytelling-carousel-widg... | 189.8 KiB | 74.9 KiB |
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Est Savings |
|---|---|---|
| /images/I/11i1DYEiaoL._RC|01GaLSH4siL.css,51fMLkDdAPL.css... | 53.2 KiB | 50.1 KiB |
| /images/I/51AuMXFXGYL._RC|51waPb-h-9L.css,51IpuNHA9ZL.css... | 22.1 KiB | 16.4 KiB |
| /images/I/51G19spDCAL._RC|41w5Jrt7mLL.css,01FcI3FsaiL.css... | 15.9 KiB | 15.8 KiB |
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Multi-megabyte JavaScript bundles delay every interactive feature on the page.
This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.
Source: Google web.dev / Lighthouse
| URL | Transfer Size | Est Savings |
|---|---|---|
| /monera-app/_next/static/chunks/pages/_app-1ee51a5fbd31fe... | 191.3 KiB | 121.8 KiB |
| /widget-renderable/mars-widget-storytelling-carousel-widg... | 189.8 KiB | 88.6 KiB |
| /images/I/11I0WXrZVoL._RC|11Y+5x+kkTL.js,518IfuPC2lL.js,1... | 94.6 KiB | 64.4 KiB |
| /monera-app/_next/static/chunks/app-7025fb108e5e12da.js | 107.9 KiB | 47.8 KiB |
| /monera-app/_next/static/chunks/852-43b1038b94cd1311.js | 60.9 KiB | 38.6 KiB |
| /images/I/01QvReFeJyL._RC|01kC46b9vjL.js,81tZ4+n2afL.js_.... | 55.8 KiB | 35.5 KiB |
| m.media-amazon.com/images/I/81kCF8wuZEL.js?AUIClients/FWCIMAssets | 56.3 KiB | 35.4 KiB |
| m.media-amazon.com/images/I/71KPXWmUoBL.js?AUIClients/IdentitySSOJsSDK | 33.9 KiB | 20.8 KiB |
Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.
Performance issues directly impact user engagement and conversion rates.
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Performance issues directly impact user engagement and conversion rates.
| URL | |
|---|---|
Person using laptop at wooden desk in home office workspace with Alexa+ display… div.a-row > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Smart display showing Smart Home interface with controls for cameras, lights an… div.a-row > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Echo Show devices and Echo speakers arranged with Amazon delivery box and popco… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
a.a-link-normal > div.mn-nav-stripe-header > div.mn-nav-stripe-brand > img a.a-link-normal > div.mn-nav-stripe-header > div.mn-nav-stripe-brand > img | /images/G/01/kindle/NavBar2025/echo/2025-03/56/small/alex... |
A simple blue line drawing of a dog face with round eyes, floppy ears, and a sm… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue outline of a speech bubble icon with horizontal lines representing text an… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue curved arrow forming a loop that starts from the left, curves upward in a … div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue line icon of a house with Wi-Fi signal waves inside, representing a smart … div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue circle to square path icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Document with bullet points icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Speech bubble icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Smiling face icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
More information about the performance of your application. These numbers don't directly affect the Performance score.
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Search Amazon form#nav-search-form > div.nav-fill > div.nav-search-field > input#nav-search-keywords |
Some ARIA roles have required attributes that describe the state of the element to screen readers. Learn more about roles and required attributes.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
New Devices div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Smart Displays div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Smart Speakers div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Fire TVs div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Smart Home div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
On-the-go div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Kids div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Tablets div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Ask more of your AI assistant div.a-row > div.a-column > div.a-row > h4.a-color-inverse |
Ready wherever you are div.content-grid-col-wrapper > div.a-column > div.content-grid-block > h5 |
These are opportunities to improve keyboard navigation in your application.
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-1c1990ac-113f-4335-8318-8d2888c9fe27 > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-1c1990ac-113f-4335-8318-8d2888c9fe27 > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-85e3fc44-0f83-4f10-895e-aa22d773153f > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-85e3fc44-0f83-4f10-895e-aa22d773153f > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-f9b69314-d183-4d9d-80ea-30fa620e50ed > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-f9b69314-d183-4d9d-80ea-30fa620e50ed > img.content-grid-cinemagraph-placeholder |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Conditions of Use div#nav-ftr > ul.nav-ftr-horiz > li.nav-li > a.nav-a |
Privacy Notice div#nav-ftr > ul.nav-ftr-horiz > li.nav-li > a.nav-a |
Consumer Health Data Privacy Disclosure div#nav-ftr > ul.nav-ftr-horiz > li.nav-li > a.nav-a |
Your Ads Privacy Choices div#nav-ftr > ul.nav-ftr-horiz > li.nav-li > a.nav-a |
One main landmark helps screen reader users navigate a web page. Learn more about landmarks.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
html.a-touch html.a-touch |
These items highlight common accessibility best practices.
Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
0 div#navbar > div#nav-logobar > div.nav-right > a#nav-button-cart |
Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.
Performance issues directly impact user engagement and conversion rates.
| URL | Aspect Ratio (Displayed) | Aspect Ratio (Actual) | |
|---|---|---|---|
div#nav_stripe_flyout > div.mn-nav-stripe-flyout-header > a.a-link-normal > img div#nav_stripe_flyout > div.mn-nav-stripe-flyout-header > a.a-link-normal > img | /images/G/01/kindle/NavBar2025/echo/2025-03/56/small/alex... | 168 x 40 (4.20) | 168 x 141 (1.19) |
Blue circle to square path icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 47 x 50 (0.94) | 60 x 60 (1.00) |
Document with bullet points icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 47 x 50 (0.94) | 60 x 60 (1.00) |
Speech bubble icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 47 x 50 (0.94) | 60 x 60 (1.00) |
Smiling face icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 47 x 50 (0.94) | 60 x 60 (1.00) |
Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.
Performance issues directly impact user engagement and conversion rates.
| Deprecation / Warning | Source |
|---|---|
| SharedStorage | www.amazon.com/alexaplus line 13539, col 2048 |
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
Performance issues directly impact user engagement and conversion rates.
| Source | Description |
|---|---|
Failed to load resource: net::ERR_TRUST_TOKEN_OPERATION_FAILED | |
TypeError: Cannot read properties of null (reading 'querySelector')
at toggleWaitlist (<anonymous>:1:2722)
at <anonymous>:1:3052
at n (https://www.amazon.com/alexaplus:99:275)
at https://www.amazon.com/alexaplus:101:98
at z (https://www.amazon.com/alexaplus:102:278) |
Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.
Performance issues directly impact user engagement and conversion rates.
These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.
Descriptive link text helps search engines understand your content. Learn how to make links more accessible.
Performance issues directly impact user engagement and conversion rates.
| Link destination | Link Text |
|---|---|
| www.amazon.com/amazonprime?ref_=xaa_spp_m_ap_li | learn more |
| www.amazon.com/hz5/yourmembershipsandsubscriptions?ref_=xaa_spp_faq_m_li_yms | here |
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-1c1990ac-113f-4335-8318-8d2888c9fe27 > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-1c1990ac-113f-4335-8318-8d2888c9fe27 > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-85e3fc44-0f83-4f10-895e-aa22d773153f > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-85e3fc44-0f83-4f10-895e-aa22d773153f > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-f9b69314-d183-4d9d-80ea-30fa620e50ed > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-f9b69314-d183-4d9d-80ea-30fa620e50ed > img.content-grid-cinemagraph-placeholder |
Format your HTML in a way that enables crawlers to better understand your app’s content.
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable
Performance issues directly impact user engagement and conversion rates.
| Uncrawlable Link |
|---|
body.a-m-us > div#hmenu-container > div#hmenu-canvas > a#hmenu-back-to-top body.a-m-us > div#hmenu-container > div#hmenu-canvas > a#hmenu-back-to-top |
To appear in search results, crawlers need access to your app.
Industry-standard audits powered by Google Lighthouse. — Desktop
Key metrics that affect user experience. — Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
994 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.04 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
365 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.052
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.35 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.65 s
Audit breakdown by category with detailed findings.
Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.
Performance issues directly impact user engagement and conversion rates.
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling
Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.
Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.
Source: Google web.dev / Lighthouse
3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.
Performance issues directly impact user engagement and conversion rates.
A long cache lifetime can speed up repeat visits to your page. Learn more about caching.
Performance issues directly impact user engagement and conversion rates.
Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.
Performance issues directly impact user engagement and conversion rates.
Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.
Performance issues directly impact user engagement and conversion rates.
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.
Performance issues directly impact user engagement and conversion rates.
Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size
Performance issues directly impact user engagement and conversion rates.
| URL | Resource Size | Est Savings | |
|---|---|---|---|
Main video content div.celwidget > div#cinex > div#a7dad1c1-3377-48ff-a53e-15dece9ca1ce > video.cui-video__player | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 1.6 MiB | 1.5 MiB |
Person using laptop at wooden desk in home office workspace with Alexa+ display… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 720.5 KiB | 643.1 KiB |
Fire Tablets div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 240.2 KiB | 226.1 KiB |
Fire TV div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 238.4 KiB | 224.3 KiB |
Echo devices div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 211.1 KiB | 197.0 KiB |
A video shows Alexa helping a customer with three tasks: suggesting a Kindle as… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-9d2d3ada-8059-4107-a5a9-318829dbaeba | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 261.3 KiB | 195.9 KiB |
Alexa app div > div > div > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 177.6 KiB | 163.6 KiB |
United States a.nav-a > span.icp-nav-link-inner > span.nav-line-2 > span.icp-nav-flag | m.media-amazon.com/images/S/sash/MAbi1rCjQI9H2y0.png | 44.3 KiB | 35.0 KiB |
Alexa+ logo div.a-row > div.a-column > div.a-row > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... | 11.8 KiB | 11.3 KiB |
Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
Performance issues directly impact user engagement and conversion rates.
Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
Performance issues directly impact user engagement and conversion rates.
Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Duration |
|---|---|---|
| /images/I/51waPb-h-9L._RC|71hInx-5zZL.css,41WcY5PbsbL.css... | 57.3 KiB | |
| /images/I/11WsGYSItxL._RC|01DE6WSvLKL.css,41ixaNR85ML.css... | 28.7 KiB | 83 ms |
| /images/I/21q-5RE8DOL.css?AUIClients/EregionWidgetFoundry... | 1.8 KiB | |
| /images/I/21skJF47J6L._RC|51Y8Xg9itbL.css_.css?AUIClients... | 7.4 KiB | 221 ms |
These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.
Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.
Performance issues directly impact user engagement and conversion rates.
| URL | Time Spent |
|---|---|
| amazonalexa.com/ | 210 ms |
| www.amazon.com/alexaplus | 0.0 ms |
Keep the server response time for the main document short because all other requests depend on it. Learn more about the Time to First Byte metric.
Performance issues directly impact user engagement and conversion rates.
| URL | Time Spent |
|---|---|
| www.amazon.com/alexaplus | 1.1 s |
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.
Performance issues directly impact user engagement and conversion rates.
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.
Performance issues directly impact user engagement and conversion rates.
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.
Multi-megabyte JavaScript bundles delay every interactive feature on the page.
This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.
Source: Google web.dev / Lighthouse
| URL | Transfer Size | Est Savings |
|---|---|---|
| /monera-app/_next/static/chunks/pages/_app-1ee51a5fbd31fe... | 191.3 KiB | 126.7 KiB |
| /widget-renderable/mars-widget-storytelling-carousel-widg... | 189.8 KiB | 88.4 KiB |
| /images/I/51jC0T3AfxL._RC|71UsRuRKoEL.js,416IQz5llzL.js,0... | 122.2 KiB | 75.7 KiB |
| /monera-app/_next/static/chunks/app-7025fb108e5e12da.js | 107.9 KiB | 47.8 KiB |
| /images/I/11I0WXrZVoL._RC|11Y+5x+kkTL.js,518IfuPC2lL.js,1... | 68.8 KiB | 45.9 KiB |
| /monera-app/_next/static/chunks/852-43b1038b94cd1311.js | 60.9 KiB | 38.6 KiB |
| m.media-amazon.com/images/I/81kCF8wuZEL.js?AUIClients/FWCIMAssets | 56.3 KiB | 35.4 KiB |
| m.media-amazon.com/images/I/71KPXWmUoBL.js?AUIClients/IdentitySSOJsSDK | 33.9 KiB | 20.9 KiB |
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.
Performance issues directly impact user engagement and conversion rates.
| URL | Total CPU Time | Script Evaluation | Script Parse |
|---|---|---|---|
| www.amazon.com/alexaplus | 859 ms | 252 ms | 58 ms |
| /images/I/11I0WXrZVoL._RC|11Y+5x+kkTL.js,518IfuPC2lL.js,1... | 382 ms | 224 ms | 11 ms |
| Unattributable | 310 ms | 5.9 ms | 0.0 ms |
| /images/I/51jC0T3AfxL._RC|71UsRuRKoEL.js,416IQz5llzL.js,0... | 232 ms | 148 ms | 18 ms |
| /monera-app/_next/static/chunks/framework-21bee21590f1dc0... | 223 ms | 202 ms | 18 ms |
| /widget-renderable/mars-widget-storytelling-carousel-widg... | 203 ms | 129 ms | 1.3 ms |
| /monera-app/_next/static/chunks/pages/dp/[asin]-6d740c6b4... | 172 ms | 152 ms | 0.1 ms |
| m.media-amazon.com/images/I/61xJcNKKLXL.js?AUIClients/AmazonUIjQuery | 101 ms | 28 ms | 2.9 ms |
| /monera-app/_next/static/chunks/852-43b1038b94cd1311.js | 99 ms | 22 ms | 5.8 ms |
| /monera-app/_next/static/chunks/pages/_app-1ee51a5fbd31fe... | 86 ms | 65 ms | 20 ms |
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work
Performance issues directly impact user engagement and conversion rates.
| Category | Time Spent |
|---|---|
| Script Evaluation | 1.3 s |
| Style & Layout | 552 ms |
| Other | 469 ms |
| Script Parsing & Compilation | 182 ms |
| Parse HTML & CSS | 155 ms |
| Rendering | 104 ms |
| Garbage Collection | 49 ms |
Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Est Savings |
|---|---|---|
| /widget-renderable/mars-widget-storytelling-carousel-widg... | 189.8 KiB | 74.9 KiB |
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.
Performance issues directly impact user engagement and conversion rates.
| URL | Transfer Size | Est Savings |
|---|---|---|
| /images/I/51waPb-h-9L._RC|71hInx-5zZL.css,41WcY5PbsbL.css... | 103.2 KiB | 93.2 KiB |
| /images/I/11WsGYSItxL._RC|01DE6WSvLKL.css,41ixaNR85ML.css... | 50.8 KiB | 47.3 KiB |
Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.
Performance issues directly impact user engagement and conversion rates.
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions
Performance issues directly impact user engagement and conversion rates.
| URL | |
|---|---|
Person using laptop at wooden desk in home office workspace with Alexa+ display… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Echo Show displaying Smart Home interface on a kitchen counter while someone ch… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Echo Show devices and Echo speakers arranged with Amazon delivery box and popco… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
a.a-link-normal > div#mn-nav-stripe-header-div > div.mn-nav-stripe-brand > img a.a-link-normal > div#mn-nav-stripe-header-div > div.mn-nav-stripe-brand > img | /images/G/01/kindle/NavBar2025/echo/2025-03/56/small/alex... |
Blue outline icon of a speech bubble containing three horizontal lines represen… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue curved arrow symbol transitioning from darker to lighter blue, forming a l… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue curved arrow looping around and pointing to the right, shown in a gradient… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue outline icon of a house with Wi-Fi signal waves inside, representing smart… div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Blue circle to square path icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Document with bullet points icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Speech bubble icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
Smiling face icon div.content-grid-col-wrapper > div.a-column > div.content-grid-block > img | /images/G/01/kindle/journeys/oQT2KogqnFeLs2FZXU6Y9ZuQEcqp... |
More information about the performance of your application. These numbers don't directly affect the Performance score.
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Search Amazon form#nav-search-bar-form > div.nav-fill > div.nav-search-field > input#twotabsearchtextbox |
Some ARIA roles have required attributes that describe the state of the element to screen readers. Learn more about roles and required attributes.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
New Devices div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Smart Displays div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Smart Speakers div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Fire TVs div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Smart Home div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
On-the-go div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Kids div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
Tablets div#ucw-widget-upsell--1537871196 > div#ucw-widget-upsell-category--1537871196 > ul#ucw-category-list--1537871196 > li.a-spacing-small |
ARIA dialog elements without accessible names may prevent screen readers users from discerning the purpose of these elements. Learn how to make ARIA dialog elements more accessible.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div#a-page > header#navbar-main > div#navbar > div#nav-flyout-ewc div#a-page > header#navbar-main > div#navbar > div#nav-flyout-ewc |
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Ask more of your AI assistant div.a-row > div.a-column > div.a-row > h4.a-color-inverse |
Ready wherever you are div.content-grid-col-wrapper > div.a-column > div.content-grid-block > h5 |
Get to Know Us div.navFooterVerticalColumn > div.navFooterVerticalRow > div.navFooterLinkCol > div.navFooterColHead |
These are opportunities to improve keyboard navigation in your application.
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-9d2d3ada-8059-4107-a5a9-318829dbaeba > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-9d2d3ada-8059-4107-a5a9-318829dbaeba > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-d553c096-f3e7-442e-86e8-1f084e3320e1 > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-d553c096-f3e7-442e-86e8-1f084e3320e1 > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-353d5db8-939b-4c5e-aadc-6dd5df661cf6 > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-353d5db8-939b-4c5e-aadc-6dd5df661cf6 > img.content-grid-cinemagraph-placeholder |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Expand to Change Language or Country div.nav-right > div#nav-tools > div#icp-nav-flyout > button.nav-flyout-button |
Expand Account and Lists div.nav-right > div#nav-tools > div#nav-link-accountList > button.nav-flyout-button |
Medical Care Details ul.nav-ul > li.nav-li > div#nav_link_allhealthingress > button.nav-flyout-button |
Prime Details ul.nav-ul > li.nav-li > div#nav-link-amazonprime > button.nav-flyout-button |
Gift Cards Details ul.nav-ul > li.nav-li > div#nav_link_gift_cards > button.nav-flyout-button |
These items highlight common accessibility best practices.
Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
EN div.nav-right > div#nav-tools > div#icp-nav-flyout > a.nav-a |
Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.
Performance issues directly impact user engagement and conversion rates.
| Deprecation / Warning | Source |
|---|---|
| SharedStorage | www.amazon.com/alexaplus line 14877, col 2048 |
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit
Performance issues directly impact user engagement and conversion rates.
| Source | Description |
|---|---|
Failed to load resource: net::ERR_TRUST_TOKEN_OPERATION_FAILED | |
TypeError: Cannot read properties of null (reading 'querySelector')
at toggleWaitlist (<anonymous>:1:2721)
at <anonymous>:1:3051
at n (https://www.amazon.com/alexaplus:99:275)
at https://www.amazon.com/alexaplus:101:98
at z (https://www.amazon.com/alexaplus:102:278) |
Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.
Performance issues directly impact user engagement and conversion rates.
These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.
Descriptive link text helps search engines understand your content. Learn how to make links more accessible.
Performance issues directly impact user engagement and conversion rates.
| Link destination | Link Text |
|---|---|
| www.amazon.com/amazonprime?ref_=xaa_spp_d_ap_li | learn more |
| www.amazon.com/hz5/yourmembershipsandsubscriptions?ref_=xaa_spp_faq_d_li_yms | here |
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
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div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-9d2d3ada-8059-4107-a5a9-318829dbaeba > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-9d2d3ada-8059-4107-a5a9-318829dbaeba > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-d553c096-f3e7-442e-86e8-1f084e3320e1 > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-d553c096-f3e7-442e-86e8-1f084e3320e1 > img.content-grid-cinemagraph-placeholder |
div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-353d5db8-939b-4c5e-aadc-6dd5df661cf6 > img.content-grid-cinemagraph-placeholder div.a-column > div.content-grid-block > video#ods-cg-cinemagraph-353d5db8-939b-4c5e-aadc-6dd5df661cf6 > img.content-grid-cinemagraph-placeholder |
Format your HTML in a way that enables crawlers to better understand your app’s content.
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