Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 9 FIX

Landmark Structure

Action

8 landmarks

FIX

8 landmarks

No <main> landmark found

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

6 <nav> landmark(s) found

2 of 6 <nav> elements are unlabeled

Multiple navigations need aria-label to distinguish them for screen readers.

No contentinfo (footer) landmark

Skip navigation link is missing (WCAG 2.4.1)

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Page Structure — as a screen reader sees it

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more ▾

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

Heading Hierarchy

Action

67 headings, 3 skip(s)

FIX

67 headings, 3 skip(s)

Single H1 present

Heading level skipped: H1 → H4 (missing H2)

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Heading level skipped: H2 → H5 (missing H3)

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Heading level skipped: H2 → H5 (missing H3)

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

2 empty heading(s)

Empty headings appear in the document outline but provide no information.

H2 Skip to
H2 Keyboard shortcuts
H1 Free with Prime
H4 Ask more of your AI assistant skipped
H2 Get Alexa+
H5 Ready wherever you are skipped
H5 Gets more done
H5 Easy to talk to
H5 Tailored to you
H2 Compare Alexa+ plans
H3 Free
H3 Prime
H3 Standard
H2 Alexa+ has entered the chat
H2 Ready wherever you are
H2 (empty)
H3 Alexa app
H3 Echo devices
H3 Fire TV
H3 Fire Tablets
H2 Does more for you every day
H2 Your conversations, your way
H2 (empty)
H3 Talk naturally
H3 Jump right in
H3 Pivots welcome
H3 Uniquely yours
H2 Yours. Truly.
H2 Intelligence that’s right at home
H2 Got Prime? You’ve got Alexa+
H3 Designed for Alexa+
H2 Trust is built intoAlexa+ by design
H3 Private
H3 Secure
H3 Trusted
H2 Frequently asked questions
H5 Amazon Music skipped
H5 Amazon Ads
H5 6pm
H5 AbeBooks
H5 ACX
H5 Sell on Amazon
H5 Veeqo
H5 Amazon Business
H5 Amazon Fresh
H5 AmazonGlobal
H5 Home Services
H5 Amazon Web Services
H5 Audible
H5 Box Office Mojo
H5 Goodreads
H5 IMDb
H5 IMDbPro
H5 Kindle Direct Publishing
H5 Amazon Photos
H5 Prime Video Direct
H5 Shopbop
H5 Amazon Resale
H5 Whole Foods Market
H5 Woot!
H5 Zappos
H5 Ring
H5 eero WiFi
H5 Blink
H5 Neighbors App
H5 PillPack
H5 Amazon Renewed

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Empty headings appear in the document outline but provide no information.

Why this matters

Empty <hN> tags break the document outline — screen-reader users navigating by heading hit dead silence.

Source: WCAG 2.4.6

Link & Button Quality

Action

5 issue(s) across 256 links and 73 buttons

FIX

5 issue(s) across 256 links and 73 buttons

2 link(s) with no accessible text

Links without text are announced as raw URLs by screen readers.

Got: a#nav-top; a#skippedLink

3 link(s) with generic text

Generic link text like 'click here' doesn't describe the destination.

Got: https://www.amazon.com/amazonprime?ref_=xaa_spp_d_ap_li ("learn more"); https://www.amazon.com/alexaplus#whybuys ("here"); https://www.amazon.com/hz5/yourmembershipsandsubscriptions?ref_=xaa_spp_faq_d… ("here")

2 image-only link(s) without alt text

Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.

Got: a[href="/alexaplus?ref_=MARS_NAVSTRIPE_desktop_bar_echo_logo"]; a[href="#"]

15 link(s) open in new tab without warning

Add '(opens in new tab)' to link text or aria-label.

Got: /dp/B0DC91H3JK?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DC91H3JK; /dp/B0DC8ZMR1P?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DC8ZMR1P; /dp/B0DMQ1QMVV?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DMQ1QMVV; /dp/B0D6SX8VLQ?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0D6SX8VLQ; /dp/B0FD44PTYN?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0FD44PTYN; /dp/B0FD4435WL?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0FD4435WL; /dp/B0DD28FS3D?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD28FS3D; /dp/B0DD2P7YVW?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD2P7YVW; /dp/B0DD2F6VXT?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD2F6VXT; /dp/B0DD24KM9Y?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD24KM9Y (+5 more)

234 link(s) with descriptive text

256 links

2 empty

3 generic text

15 new tab

0 empty buttons

Element	Text	Issue	Suggested Fix
	(empty)	empty	Add link text or aria-label
/alexaplus?ref_=MARS_NAVSTRIPE_desktop_b…	Echo	img no alt	Add alt attribute to the image
	(empty)	empty	Add link text or aria-label
#	Go to Alexa	img no alt	Add alt attribute to the image
https://www.amazon.com/amazonprime?ref_=…	learn more	generic text	Replace with descriptive text
Before: learn more Suggested: Amazonprime?Ref =Xaa Spp D Ap Li
/dp/B0DC91H3JK?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DC8ZMR1P?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DMQ1QMVV?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0D6SX8VLQ?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0FD44PTYN?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0FD4435WL?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DD28FS3D?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DD2P7YVW?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DD2F6VXT?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DD24KM9Y?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DFNFX2K7?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DFNTKTYN?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DFNPK1D3?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0DSYMDC8Y?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
/dp/B0F758GJFX?ref_=amzdv_dscx_rpc_d_clk…	See all details	new tab	Add '(opens in new tab)' to text
https://www.amazon.com/alexaplus#whybuys	here	generic text	Replace with descriptive text
Before: here Suggested: Alexaplus#Whybuys
https://www.amazon.com/hz5/yourmembershi…	here	generic text	Replace with descriptive text
Before: here Suggested: Yourmembershipsandsubscriptions?Ref =Xaa Spp Faq D Li Yms

307 links and buttons have descriptive text

Links without text are announced as raw URLs by screen readers.

a#nav-top; a#skippedLink

Why this matters

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Source: WCAG 2.1 SC 2.4.4

Generic link text like 'click here' doesn't describe the destination.

https://www.amazon.com/amazonprime?ref_=xaa_spp_d_ap_li ("learn more"); https://www.amazon.com/alexaplus#whybuys ("here"); https://www.amazon.com/hz5/yourmembershipsandsubscriptions?ref_=xaa_spp_faq_d… ("here")

Why this matters

Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.

Learn more ▾

Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.

Source: WCAG 2.4.4 / Google Search Central

Image-only links need alt text on the image (or aria-label on the link) so screen readers can announce them.

a[href="/alexaplus?ref_=MARS_NAVSTRIPE_desktop_bar_echo_logo"]; a[href="#"]

Why this matters

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Source: WCAG 2.1 SC 2.4.4

Add '(opens in new tab)' to link text or aria-label.

/dp/B0DC91H3JK?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DC91H3JK; /dp/B0DC8ZMR1P?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DC8ZMR1P; /dp/B0DMQ1QMVV?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DMQ1QMVV; /dp/B0D6SX8VLQ?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0D6SX8VLQ; /dp/B0FD44PTYN?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0FD44PTYN; /dp/B0FD4435WL?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0FD4435WL; /dp/B0DD28FS3D?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD28FS3D; /dp/B0DD2P7YVW?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD2P7YVW; /dp/B0DD2F6VXT?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD2F6VXT; /dp/B0DD24KM9Y?ref_=amzdv_dscx_rpc_d_clk_banyanspp_B0DD24KM9Y (+5 more)

Why this matters

Links with target="_blank" without rel="noopener" leak the originating page's window context — security and UX issue.

Learn more ▾

Without rel="noopener", the new tab can navigate the original tab via window.opener (tab-nabbing attack). Modern browsers default to noopener for target=_blank but only since recent versions. Always set rel="noopener noreferrer" explicitly.

Source: MDN target / OWASP

404 Error Page

Action

Soft 404 detected

FIX

Soft 404 detected

Soft 404: server returns HTTP 200 for non-existent pages

The server returns HTTP 200 for a path that does not exist. Search engines will index these pages, diluting your real content. Configure your server to return a proper 404 status code for missing pages.

Got: Status: 200 for /beavercheck-404-test-ad0s1t

404 Page Quality ✗ Soft 404 (HTTP 200)

Status Code: HTTP 200

The server returned HTTP 200 for a non-existent path. Search engines will index this page as real content. Configure your server to return HTTP 404 for missing pages.

Favicon & Branding

Action

1 icon(s) detected

FIX

1 icon(s) detected

favicon.ico present at site root

No apple-touch-icon detected

iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.

✓ favicon.ico Present

✗ PNG Icons Missing

✗ Apple Touch Missing

✗ SVG Favicon Missing

✗ Manifest Icons Missing

✗ Multiple Sizes Missing

Web Manifest

Action

Invalid JSON

FIX

Invalid JSON

Manifest contains invalid JSON

Manifest at https://amazonalexa.com/manifest.json contains invalid JSON. Browsers cannot parse it.

Got: https://amazonalexa.com/manifest.json

Manifest contains invalid JSON.

Dark Mode Support

Action

No dark mode signals

FIX

No dark mode signals

No dark mode signals detected

Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.

Detection limited to meta tags and inline styles

External CSS files may contain prefers-color-scheme rules not visible to this scan.

Dark ModeNo Dark Mode Detected

color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

Print Stylesheet

Action

No print styles

FIX

No print styles

No print-specific styles detected

When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

Print Stylesheet No Print Styles

Print stylesheet Not found ✗Inline @media print Not detected ✗

Navigation UX

Action

No navigation patterns

FIX

No navigation patterns

6 navigation landmark(s) detected

No breadcrumbs, search, or skip link detected

These navigation aids help users orient themselves and find content efficiently, especially on large sites.

Breadcrumbs

Skip Link

Labeled Navigation 6 <nav> element(s)

Hamburger Menu

Sticky Navigation Cannot reliably detect (CSS-based)

1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.

Alt Text Quality

Action

3 of 58 images have issues

REVIEW

3 of 58 images have issues

3 image(s) missing alt attribute

Images without alt text are invisible to screen readers.

15 image(s) with alt text over 125 characters

5 decorative image(s) correctly marked

35 image(s) with good alt text

58 images 35 good alt text 5 decorative 3 missing

Issue	Count
missing	3 image(s)
too long	15 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more ▾

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

Color Contrast (Screenshot)

Action

20 text elements analyzed, 16 fail WCAG AA

REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

4 pass 16 fail WCAG AA 2 pass AA only

h1 Free with Prime

1.44:1

#000000

#272929

needs 3.0:1 (large text)

32px · bottom of viewport

h2 Get Alexa+

1.44:1

#000000

#272929

needs 3.0:1 (large text)

24px · bottom of viewport

h2 Compare Alexa+ plans

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

24px · bottom of viewport

h3 Free

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Prime

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Standard

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Alexa app

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Echo devices

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Fire TV

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Fire Tablets

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Talk naturally

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Jump right in

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Pivots welcome

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

h3 Uniquely yours

1.29:1

#0F1111

#272929

needs 3.0:1 (large text)

19px · bottom of viewport

a Main content

1.55:1

#000000

#232F3E

needs 4.5:1 (normal text)

16px · top of page (header area)

span alt

1.14:1

#000000

#0E151A

needs 4.5:1 (normal text)

16px · above the fold

Show all checked elements (20)

Element	Ratio	Required	FG	BG	Result
h1 Free with Prime	1.44:1	3.0:1	#000000	#272929	Fail
h2 Skip to	4.45:1	3.0:1	#000000	#6E747B	Pass
h2 Keyboard shortcuts	21.00:1	3.0:1	#000000	#FFFFFF	Pass
h2 Get Alexa+	1.44:1	3.0:1	#000000	#272929	Fail
h2 Compare Alexa+ plans	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Free	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Prime	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Standard	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Alexa app	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Echo devices	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Fire TV	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Fire Tablets	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Talk naturally	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Jump right in	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Pivots welcome	1.29:1	3.0:1	#0F1111	#272929	Fail
h3 Uniquely yours	1.29:1	3.0:1	#0F1111	#272929	Fail
title Alexa Plus	6.91:1	4.5:1	#000000	#929497	Pass
a Main content	1.55:1	4.5:1	#000000	#232F3E	Fail
span Search	20.65:1	4.5:1	#000000	#FDFDFD	Pass
span alt	1.14:1	4.5:1	#000000	#0E151A	Fail

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

Lighthouse Accessibility Audits

Score 82/100 — 7 failing, 30 passed

REVIEW

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters