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https://roll20.net

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

44/100

Site name appears as

Page titleRoll20: Online virtual tabletop for pen and paper RPGs and board games
og:site_nameRoll20
twitter:site@roll20app
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is long (78 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 78 chars Expected: 25–60 chars
URL: 78 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

roll20.net

Roll20 - Virtual Tabletop for Playing D&D, Pathfinder, Call of Cthulhu, TTRPGs

Easily create characters, organize games, purchase content, find players, and customize your story for your group - all in your browser.

Preview quality · Twitter/X B · 80/100

Title will be truncated (78 chars / 70 max)

  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • Title will be truncated on Twitter/X (78 chars, max 70)

    → Shorten the title to ≤70 characters

ROLL20.NET

Roll20 - Virtual Tabletop for Playing D&D, Pathfinder, Call of Cthulhu, TTRPGs

Easily create characters, organize games, purchase content, find players, and customize your story for your group - all in your browser.

Preview quality · Facebook A+ · 95/100

Title will be truncated (78 chars / 60 max)

  • og:title — Roll20 - Virtual Tabletop for Playing D&D, Pathfinder, Call of Cthulhu, TTRPGs
  • og:description — Easily create characters, organize games, purchase content, find players, and customize your story for your group - a...
  • og:image — https://roll20.net/images/roll20-home-og.jpg
  • og:type — website
  • og:url — https://roll20.net
  • og:site_name — Roll20

  • Title will be truncated on Facebook (78 chars, max 60)

    → Shorten og:title to ≤60 characters

Roll20 - Virtual Tabletop for Playing D&D, Pathfinder, Call of Cthulhu, TTRPGs

roll20.net

Preview quality · LinkedIn A+ · 100/100
  • og:title — Roll20 - Virtual Tabletop for Playing D&D, Pathfinder, Call of Cthulhu, TTRPGs
  • og:description — Easily create characters, organize games, purchase content, find players, and customize your story for your group - a...
  • og:image — https://roll20.net/images/roll20-home-og.jpg

roll20.net

Roll20 - Virtual Tabletop for Playing D&D, Pathfinder, Call of Cthulhu, TTRPGs

Easily create characters, organize games, purchase content, find players, and customize your story for your group - all in your browser.

Preview quality · Slack A+ · 100/100
  • og:title — Roll20 - Virtual Tabletop for Playing D&D, Pathfinder, Call of Cthulhu, TTRPGs
  • og:description — Easily create characters, organize games, purchase content, find players, and customize your story for your group - a...
  • og:image — https://roll20.net/images/roll20-home-og.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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