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https://giphy.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
4
INFO
0
Checks
5
4 PASS 1 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titleBe Animated
og:site_nameGIPHY
twitter:site@giphy
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (19 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 19 chars Expected: 25–60 chars
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
URL: 19 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

giphy.com

GIPHY - Be Animated

GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — GIPHY - Be Animated
  • twitter:description — GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more ...
  • twitter:image — https://giphy.com/static/img/giphy-be-animated-logo.gif

GIPHY.COM

GIPHY - Be Animated

GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.

Preview quality · Facebook C · 65/100

Description will be truncated (157 chars / 155 max)

  • og:title — GIPHY - Be Animated
  • og:description — GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more ...
  • og:image — https://giphy.com/static/img/giphy-be-animated-logo.gif
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — GIPHY

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (517×517)

    → Upload an image ≥1200×630 for the large preview card

GIPHY - Be Animated

giphy.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (157 chars / 150 max)

  • og:title — GIPHY - Be Animated
  • og:description — GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more ...
  • og:image — https://giphy.com/static/img/giphy-be-animated-logo.gif

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

giphy.com

GIPHY - Be Animated

GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.

Preview quality · Slack A+ · 100/100
  • og:title — GIPHY - Be Animated
  • og:description — GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more ...
  • og:image — https://giphy.com/static/img/giphy-be-animated-logo.gif

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 90/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
8 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://giphy.com"
  },
  "name": "GIPHY - Be Animated",
  "keywords": "gifs, stickers, memes, search, animated",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://giphy.com/search/{search_term_string}"
    },
    "query-input": "required name=search_term_string"
  },
  "image": [
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/3FlINbFWKnlBj7Hi5y/giphy.webp",
      "thumbnailUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/3FlINbFWKnlBj7Hi5y/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "You Go Get It Girl GIF",
      "description": "",
      "dateCreated": "2018-10-02 15:38:38",
      "dateModified": "2018-10-02 15:38:38",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "328",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "480",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/tXL4FHPSnVJ0A/giphy.webp",
      "thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/tXL4FHPSnVJ0A/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Bored Cabin Fever GIF",
      "description": "TV gif. In a black and white scene, George McFarland as Spanky from The Little Rascals holds his head in one hand and drums restlessly on a desk with the other.",
      "dateCreated": "2016-09-25 07:11:14",
      "dateModified": "2016-09-25 07:11:14",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "316",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "480",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/QfZLVOsDNw1MZntI5D/giphy.webp",
      "thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/QfZLVOsDNw1MZntI5D/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Snow White Cosplay GIF by Jenny Lorenzo",
      "description": "",
      "author": "Jenny Lorenzo",
      "creator": {
        "@type": "Person",
        "name": "Jenny Lorenzo"
      },
      "dateCreated": "2019-03-14 15:26:12",
      "dateModified": "2019-03-14 15:26:12",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "270",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "480",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/GpyS1lJXJYupG/giphy.webp",
      "thumbnailUrl": "https://media3.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/GpyS1lJXJYupG/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Canadian Lol GIF",
      "description": "Movie gif. Ryan Gosling as Jacob in Crazy Stupid Love, covers his mouth as his body shakes in laughter.",
      "dateCreated": "2013-10-23 17:27:48",
      "dateModified": "2013-10-23 17:27:48",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "200",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "245",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/xT9IgG50Fb7Mi0prBC/giphy.webp",
      "thumbnailUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/xT9IgG50Fb7Mi0prBC/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Tom Hanks Hello GIF",
      "description": "Movie gif. Tom Hanks as Forrest Gump stands on a boat with a wide smile on his face. His eyes beam as he gazes ahead, raising a hand and waving energetically. ",
      "dateCreated": "2017-09-20 19:19:27",
      "dateModified": "2017-09-20 19:19:27",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "200",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "400",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/N0wPrpPdvASA0/giphy.webp",
      "thumbnailUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/N0wPrpPdvASA0/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Thinking Of You GIF",
      "description": "",
      "dateCreated": "2016-09-29 02:15:55",
      "dateModified": "2016-09-29 02:15:55",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "400",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "400",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/0ixAZaU8Gp8R5TdRQT/giphy.webp",
      "thumbnailUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/0ixAZaU8Gp8R5TdRQT/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Happy Dance GIF",
      "description": "",
      "author": "Rafaheli",
      "creator": {
        "@type": "Person",
        "name": "Rafaheli"
      },
      "dateCreated": "2026-03-26 11:53:53",
      "dateModified": "2026-03-26 11:53:53",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "480",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "386",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/WRQBXSCnEFJIuxktnw/giphy.webp",
      "thumbnailUrl": "https://media1.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/WRQBXSCnEFJIuxktnw/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Confused Thinking GIF",
      "description": "Meme gif. The \"math lady\" meme: A closeup of a blonde woman looking around suspiciously as math equations appear in front of her.",
      "dateCreated": "2020-06-25 00:47:24",
      "dateModified": "2020-06-25 00:47:24",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "322",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "504",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/wYyTHMm50f4Dm/giphy.webp",
      "thumbnailUrl": "https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/wYyTHMm50f4Dm/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Im Not No Way GIF",
      "description": "TV gif. Danny Devito as Frank on It’s Always Sunny in Philadelphia shakes his head very quickly and stares through his glasses with fearful; eyes. He says, “nope…”",
      "dateCreated": "2017-02-23 20:28:04",
      "dateModified": "2017-02-23 20:28:04",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "278",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "480",
        "unitText": "px"
      }
    },
    {
      "@context": "https://schema.org",
      "@type": "ImageObject",
      "url": "https://giphy.com",
      "license": "https://giphy.com/terms",
      "contentUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/BBBx74mQ4a5sQoZydk/giphy.webp",
      "thumbnailUrl": "https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExNDR2Ym0zeWhiaGY0MXkxcnJkOTZtOTc2bnQ5Zmg4M2VuaHoxMzZodSZlcD12MV9naWZzX3RyZW5kaW5nJmN0PWc/BBBx74mQ4a5sQoZydk/giphy_s.gif",
      "creditText": "GIPHY",
      "name": "Lets Go Exp Realty GIF by The Hardens eXp Realty",
      "description": "",
      "author": "The Hardens eXp Realty",
      "creator": {
        "@type": "Person",
        "name": "The Hardens eXp Realty"
      },
      "dateCreated": "2025-07-31 11:28:15",
      "dateModified": "2025-07-31 11:28:15",
      "representativeOfPage": true,
      "height": {
        "@type": "QuantitativeValue",
        "value": "440",
        "unitText": "px"
      },
      "width": {
        "@type": "QuantitativeValue",
        "value": "480",
        "unitText": "px"
      }
    }
  ],
  "publisher": {
    "@type": "Organization",
    "name": "GIPHY"
  }
}
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