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https://aafp.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
85
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n\t{\n\t\"@context\": \"https://schem\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n\t{\n\t\"@context\": \"https://schem\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n\t{\n\t\"@context\": \"https://schem\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.aafp.org/home.html",
    "name": " American Academy of Family Physicians",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.aafp.org/global-search.html#q={search_term}",
      "query-input": "required name=search_term"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "MedicalOrganization",
    "url": "https://www.aafp.org/home.html",
    "name": "American Academy of Family Physicians",
    "alternateName": "AAFP",
    "telephone": "+1-800-274-2237",
    "email": "aafp@aafp.org",
    "description": "The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides advocacy, education, and patient and practice resources.",
    "logo": "https://www.aafp.org/syndication/images/logo.png",
    "sameAs": [
      "https://www.facebook.com/familymed",
      "https://twitter.com/aafp",
      "https://www.youtube.com/user/aafpmedia",
      "https://en.wikipedia.org/wiki/American_Academy_of_Family_Physicians",
      "https://www.linkedin.com/company/american-academy-of-family-physicians"
    ]
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

67/100

Site name appears as

Page titleAAFP
og:site_name—
twitter:site@aafp
Organization.name—

Consistent

Brand assets

Favicon

12/15

covers multiple sizes + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, Organization.name
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (4 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 4 chars Expected: 25–60 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

aafp.org

AAFP

The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides advocacy, education, and patient and practice resources.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — AAFP
  • twitter:description — The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides ...
  • twitter:image — https://www.aafp.org/dam/AAFP/images/logos_internal/aafp-logo-web-page-properties.png

AAFP.ORG

AAFP

The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides advocacy, education, and patient and practice resources.

Preview quality · Facebook B · 80/100

Description will be truncated (173 chars / 155 max)

  • og:title — AAFP
  • og:description — The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides ...
  • og:image — https://www.aafp.org/dam/AAFP/images/logos_internal/aafp-logo-web-page-properties.png
  • og:type — article
  • og:url — https://www.aafp.org/home.html
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (173 chars, max 155)

    → Tighten og:description to ≤155 characters

AAFP

aafp.org

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (173 chars / 150 max)

  • og:title — AAFP
  • og:description — The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides ...
  • og:image — https://www.aafp.org/dam/AAFP/images/logos_internal/aafp-logo-web-page-properties.png

  • Description will be truncated on LinkedIn (173 chars, max 150)

    → Tighten og:description to ≤150 characters

aafp.org

AAFP

The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides advocacy, education, and patient and practice resources.

Preview quality · Slack A+ · 100/100
  • og:title — AAFP
  • og:description — The American Academy of Family Physicians represents 124,500 family physicians, residents, and students and provides ...
  • og:image — https://www.aafp.org/dam/AAFP/images/logos_internal/aafp-logo-web-page-properties.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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