Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

59/100

Site name appears as

Page title	Filter Icon
og:site_name	Vox
twitter:site	@voxdotcom
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://pagead2.googlesyndication.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://securepubads.g.doubleclick.net

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

200 total 196 healthy 2 broken 2 redirects

Broken Links (5)

Status	URL	Found in	Error
404	https://pagead2.googlesyndication.com	`<link>`	Not Found
404	https://securepubads.g.doubleclick.net	`<link>`	Not Found
403	https://cdn.permutive.com	`<link>`	Forbidden
403	https://concertads-configs.vox-cdn.com	`<link>`	Forbidden
403	https://cdn.concert.io/	`<link>`	Forbidden

Redirects (2)

URL	Destination	Found in	Hops
https://sb.scorecardresearch.com/cs/7976...	https://sb.scorecardresearch.com/cs/7976...	`<script>`	0
https://www.voxmedia.com/legal/privacy-n...	https://www.voxmedia.com/legal/privacy-n...	`<a>`	0

200 https://vox.com/rss/index.xml <link>

200 https://vox.com/metrics/?id=G-C3QZPB4GVE&cx=c&gtm=4e64h1 <script>

200 https://vox.com/metrics/gtd?id=AW-926030959&cx=c&gtm=4e64h1 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WQ5FM5W&gtg_h... <script>

200 https://vox.com/static-assets/icons/favicon.ico <link>

200 https://vox.com/static-assets/icons/apple-touch-icon.png <link>

200 https://vox.com/static-assets/icons/favicon-32x32.png <link>

200 https://vox.com/static-assets/icons/favicon-96x96.png <link>

200 https://vox.com/static-assets/icons/favicon-16x16.png <link>

200 https://vox.com/static-assets/icons/safari-pinned-tab.svg <link>

200 https://vox.com/static-assets/icons/android-chrome-192x192.p... <link>

200 https://vox.com/static-assets/icons/android-chrome-512x512.p... <link>

200 https://www.vox.com <link>

200 https://www.google-analytics.com/ <link>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <link>

200 https://micro.rubiconproject.com/prebid/dynamic/7470.js <link>

200 https://stats.g.doubleclick.net <link>

200 https://www.google-analytics.com <link>

200 https://vox.com/_next/static/media/88a8ddbe4e003a07-s.p.woff... <link>

200 https://vox.com/_next/static/media/02a6a628405a8717-s.p.woff... <link>

200 https://vox.com/_next/static/media/e0254450cb20f2df-s.p.woff... <link>

200 https://vox.com/_next/static/media/25577af7849629f7-s.p.woff... <link>

200 https://vox.com/_next/static/media/828efb6f50bf03f1-s.p.woff... <link>

200 https://vox.com/_next/static/media/10367bf32d09451b-s.p.woff... <link>

200 https://vox.com/_next/static/media/fead4f107a591435-s.p.woff... <link>

200 https://vox.com/_next/static/media/cdfe024652dbbf9b-s.p.woff... <link>

200 https://vox.com/_next/static/media/cd226506cd1f1dee-s.p.woff... <link>

200 https://vox.com/_next/static/media/739c2d8941231bb4-s.p.woff... <link>

200 https://vox.com/_next/static/css/05d88cec0dec7d53.css <link>

200 https://vox.com/_next/static/css/86a7bff893c17704.css <link>

200 https://vox.com/_next/static/css/433ba6cd53543c1e.css <link>

200 https://vox.com/_next/static/chunks/polyfills-42372ed130431b... <script>

200 https://www.google.com/recaptcha/api.js?render=6LeCFmwfAAAAA... <script>

200 https://cdn.cookielaw.org/scripttemplates/otSDKStub.js <script>

200 https://c.amazon-adsystem.com/aax2/apstag.js <script>

200 https://www.googletagservices.com/tag/js/gpt.js <script>

200 https://cdn.concert.io/lib/concert-ads/v2-latest/concert_ads... <script>

200 https://cdn.concert.io/lib/concert-concierge.2.10.1.min.js <script>

200 https://pub.doubleverify.com/dvtag/21236410/DV464041/pub.js <script>

200 https://assets.zephr.com/zephr-browser/1.9.1/zephr-browser.u... <script>

200 https://vox.com/_next/static/chunks/webpack-0b4f7480891e332b... <script>

200 https://vox.com/_next/static/chunks/framework-8e0f3cf51af7b1... <script>

200 https://vox.com/_next/static/chunks/main-2d72d2950d961b0b.js <script>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.vox.com/static-assets/default-og-image.png

og:title is short (3 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 3 chars Expected: 25–60 chars

og:description is long (455 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 455 chars Expected: 55–200 chars

URL: https://www.vox.com/static-assets/default-og-image.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 3 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 455 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

vox.com

Vox

Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.

Preview quality · Twitter/X B · 80/100

Description will be truncated (455 chars / 200 max)

twitter:card — summary_large_image
twitter:title — falling back from og:title
twitter:description — falling back from og:description
twitter:image — falling back from og:image

Description will be truncated on Twitter/X (455 chars, max 200)
→ Tighten the description to ≤200 characters

VOX.COM

Vox

Preview quality · Facebook A+ · 95/100

Description will be truncated (455 chars / 155 max)

og:title — Vox
og:description — Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated wo...
og:image — https://www.vox.com/static-assets/default-og-image.png
og:type — website
og:url — https://www.vox.com/
og:site_name — Vox

Description will be truncated on Facebook (455 chars, max 155)
→ Tighten og:description to ≤155 characters

Vox

vox.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (455 chars / 150 max)

og:title — Vox
og:description — Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated wo...
og:image — https://www.vox.com/static-assets/default-og-image.png

Description will be truncated on LinkedIn (455 chars, max 150)
→ Tighten og:description to ≤150 characters

vox.com

Vox

Preview quality · Slack A+ · 100/100

Description will be truncated (455 chars / 300 max)

og:title — Vox
og:description — Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated wo...
og:image — https://www.vox.com/static-assets/default-og-image.png

Long description may be shortened by Slack (455 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

A+

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Custom type "NewsMediaOrganization" — unable to validate specific properties

2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization

18 properties Valid

{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "@id": "https://www.vox.com/#publisher",
  "name": "Vox",
  "alternateName": "Vox.com",
  "url": "https://www.vox.com",
  "description": "Vox is a general interest news outlet founded in 2014 with a focus on explanatory journalism. Vox's staff of over 100 journalists and subject-matter experts research, report and produce articles, videos, and podcasts that make complex ideas accessible. Whether it’s policy, culture, the Supreme Court, meatless meat, political extremism, biodiversity, artificial intelligence, the climate crisis, or something else, we give context to what’s happening today. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.",
  "logo": {
    "@type": "ImageObject",
    "url": "https://platform.vox.com/wp-content/uploads/sites/2/2024/04/default-og-image.png?quality=90&strip=all&crop=0,0.13712291199202,100,99.725754176016",
    "height": "624",
    "width": "1200"
  },
  "diversityPolicy": "https://diversity.voxmedia.com/",
  "ethicsPolicy": "https://www.vox.com/2018/12/7/18113237/ethics-and-guidelines-at-vox-com",
  "masthead": "https://www.vox.com/masthead",
  "foundingDate": "2014-04-01",
  "founder": [
    {
      "@type": "Person",
      "name": "Ezra Klein"
    },
    {
      "@type": "Person",
      "name": "Matt Yglesias"
    },
    {
      "@type": "Person",
      "name": "Melissa Bell"
    }
  ],
  "employee": [
    {
      "@type": "Person",
      "name": "Ian Millhiser"
    },
    {
      "@type": "Person",
      "name": "Dylan Scott"
    },
    {
      "@type": "Person",
      "name": "Dylan Matthews"
    },
    {
      "@type": "Person",
      "name": "Sean Rameswaram"
    },
    {
      "@type": "Person",
      "name": "Noel King"
    },
    {
      "@type": "Person",
      "name": "Joss Fong"
    },
    {
      "@type": "Person",
      "name": "Swati Sharma"
    },
    {
      "@type": "Person",
      "name": "Marin Cogan"
    },
    {
      "@type": "Person",
      "name": "Alex Abad-Santos"
    },
    {
      "@type": "Person",
      "name": "Alissa Wilkinson"
    },
    {
      "@type": "Person",
      "name": "Constance Grady"
    },
    {
      "@type": "Person",
      "name": "Aja Romano"
    },
    {
      "@type": "Person",
      "name": "Kelsey Piper"
    },
    {
      "@type": "Person",
      "name": "Kenny Torrella"
    },
    {
      "@type": "Person",
      "name": "Noam Hassenfeld"
    },
    {
      "@type": "Person",
      "name": "Rebecca Leber"
    },
    {
      "@type": "Person",
      "name": "Peter Kafka"
    },
    {
      "@type": "Person",
      "name": "Rani Molla"
    },
    {
      "@type": "Person",
      "name": "Zack Beauchamp"
    }
  ],
  "ownershipFundingInfo": "Vox is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
  "sameAs": [
    "https://en.wikipedia.org/wiki/Vox_(website)",
    "https://www.wikidata.org/wiki/Q20877087",
    "https://www.facebook.com/Vox/",
    "https://twitter.com/voxdotcom",
    "https://www.instagram.com/voxdotcom",
    "https://www.youtube.com/@Vox",
    "www.tiktok.com/@voxdotcom",
    "https://www.linkedin.com/company/vox-com/",
    "https://www.threads.net/@voxdotcom"
  ],
  "knowsAbout": [
    {
      "@type": "Thing",
      "name": "news"
    },
    {
      "@type": "Thing",
      "name": "politics"
    },
    {
      "@type": "Thing",
      "name": "science"
    },
    {
      "@type": "Thing",
      "name": "culture"
    },
    {
      "@type": "Thing",
      "name": "policy"
    },
    {
      "@type": "Thing",
      "name": "elections"
    },
    {
      "@type": "Thing",
      "name": "climate change"
    },
    {
      "@type": "Thing",
      "name": "energy"
    },
    {
      "@type": "Thing",
      "name": "business"
    },
    {
      "@type": "Thing",
      "name": "economy"
    },
    {
      "@type": "Thing",
      "name": "technology"
    },
    {
      "@type": "Thing",
      "name": "video"
    },
    {
      "@type": "Thing",
      "name": "podcasts"
    },
    {
      "@type": "Thing",
      "name": "world news"
    },
    {
      "@type": "Thing",
      "name": "entertainment"
    },
    {
      "@type": "Thing",
      "name": "today explained"
    },
    {
      "@type": "Thing",
      "name": "vox explained"
    },
    {
      "@type": "Thing",
      "name": "politics news"
    },
    {
      "@type": "Thing",
      "name": "business news"
    },
    {
      "@type": "Thing",
      "name": "election news"
    },
    {
      "@type": "Thing",
      "name": "trump news"
    },
    {
      "@type": "Thing",
      "name": "movie reviews"
    },
    {
      "@type": "Thing",
      "name": "tv reviews"
    },
    {
      "@type": "Thing",
      "name": "climate change news"
    },
    {
      "@type": "Thing",
      "name": "science news"
    },
    {
      "@type": "Thing",
      "name": "technology news"
    },
    {
      "@type": "Thing",
      "name": "media news"
    }
  ],
  "award": [
    "News & Documentary Emmy 2019 Winner in Outstanding New Approaches: Arts, Lifestyle and Culture",
    "Online Journalism Awards 2022 winner in Excellence in Audio Storytelling",
    "Online Journalism Awards 2020 winner in Excellence in Video Storytelling",
    "Online Journalism Awards 2020 winner in Climate Change Reporting",
    "Online Journalism Awards 2022 winner in Topical Reporting, Olympics Coverage",
    "Online Journalism Awards 2022 winner in 3M Trurth in Science Award",
    "Webby Awards 2020 winner in Best News & Politics General Series for Today Explained",
    "Webby Awards 2020 winner in Best Arts & Culture Podcast",
    "Webby Awards 2020 winner in Best Video - How To, Explainer, and DIY",
    "Webby Awards 2020 winner in Best Podcast - Interview/Talk Show for The Ezra Klein Show",
    "Webby Awards 2020 winner in Best Video - News & Politics"
  ]
}

Block 2 : WebSite

5 properties Valid

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.vox.com/",
  "name": "Vox",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.vox.com/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.