Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

4 PASS 1 REVIEW

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

62/100

Site name appears as

Page title	Logo La Tercera
og:site_name	La Tercera
twitter:site	@latercera
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
No Organization schema — Google can't render your logo in the knowledge panel
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

200 links checked, 198 healthy, 2 broken

PASS

200 links checked, 198 healthy, 2 broken

198 of 200 links are healthy

Broken link: https://www.latercera.com/auto/

Found in <a href>. Returns HTTP 500.

Got: HTTP 500

Broken link: https://latercera.com/mi-cuenta/

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

200 total 195 healthy 2 broken 3 redirects

Broken Links (2)

Status	URL	Found in	Error
500	https://www.latercera.com/auto/	`<a>`	Internal Server Error
404	https://latercera.com/mi-cuenta/	`<a>`	Not Found

Redirects (3)

URL	Destination	Found in
https://sb.scorecardresearch.com/cs/6906...	https://sb.scorecardresearch.com/cs/6906...	`<script>`
https://www.latercera.com/etiqueta/la-te...	https://www.latercera.com/etiqueta/la-te...	`<a>`
https://latercera.com/plan-universitario	https://latercera.com/plan-universitario	`<a>`

200 https://www.latercera.com/ <link>

200 https://latercera.com/pf/resources/favicon/la-tercera/favico... <link>

200 https://latercera.com/pf/resources/favicon/la-tercera/apple-... <link>

200 https://latercera.com/pf/resources/fonts/JolyHeadline-Bold.w... <link>

200 https://latercera.com/pf/resources/fonts/Assistant-ExtraBold... <link>

200 https://latercera.com/pf/resources/fonts/Assistant-Regular.w... <link>

200 https://latercera.com/pf/resources/styles/la-tercera/css/hom... <link>

200 https://www.googletagmanager.com/gtag/destination?id=G-6MFSX... <script>

200 https://connect.facebook.net/signals/config/269864734022526?... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-VR5DQXJ0Q9&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-FDQ7VD1EY9&cx=... <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.es5.js?id=10372 <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.js?id=10372 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-T2QV7ZXP <script>

200 https://latercera.com/pf/dist/engine/react.js?d=1132&mxId=00... <script>

200 https://latercera.com/pf/dist/components/combinations/base-t... <script>

200 https://sb.scorecardresearch.com/beacon.js <script>

200 https://s.go-mpulse.net/boomerang/ZZ6GQ-CZGQY-PFVX5-D656L-P9... <link>

200 https://latercera.com/ <a>

200 https://latercera.com/canal/politica/ <a>

200 https://latercera.com/canal/nacional/ <a>

200 https://latercera.com/canal/pulso/ <a>

200 https://latercera.com/canal/tecnologia/ <a>

200 https://latercera.com/canal/el-deportivo/ <a>

200 https://www.latercera.com/canal/mundo/ <a>

200 https://www.latercera.com/videos/ <a>

200 https://latercera.com/lo-ultimo/ <a>

200 https://latercera.com/club-la-tercera/ <a>

200 https://kiosco.latercera.com/library/ <a>

200 https://latercera.com/compra-suscripcion/?utm_content=/&utm_... <a>

200 https://www.latercera.com/lo-ultimo/ <a>

200 https://kiosco.latercera.com/library <a>

200 https://www.latercera.com/newsletters/ <a>

200 https://latercera.com/canal/tendencias/ <a>

200 https://latercera.com/etiqueta/ciencia/ <a>

200 https://latercera.com/etiqueta/medioambiente/ <a>

200 https://latercera.com/canal/servicios/ <a>

200 https://www.latercera.com/canal/educaLT/ <a>

200 https://latercera.com/etiqueta/presidenciales/ <a>

200 https://latercera.com/etiqueta/congreso/ <a>

200 https://latercera.com/etiqueta/desde-la-redaccion/ <a>

200 https://latercera.com/canal/mineria/ <a>

200 https://www.latercera.com/canal/pulso-hub-emprende/ <a>

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.latercera.com/resizer/v2/LNTX4CAJLZGAFJCQTL2EWO7STA.jpg?auth=9d190a9c367914860440827b4cabd17409892544b709bb1efa29e47eb3112d08&height=630&width=1200&focal=600%2C315

og:description is long (239 characters)

Descriptions over 200 characters may be truncated in social sharing previews.

Got: 239 chars Expected: 55–200 chars

URL:

https://www.latercera.com/resizer/v2/LNTX4CAJLZGAFJCQTL2EWO7STA.jpg?auth=9d190a9c367914860440827b4cabd17409892544b709bb1efa29e47eb3112d08&height=630&width=1200&focal=600%2C315

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 239 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars

Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

latercera.com

La Tercera - Noticias de Chile y el Mundo

Noticias de última hora de Chile, América Latina y el mundo. Contenidos exclusivos de política, internacional, economía, opinión, cultura, espectáculos y tendencias. Novedades de la actualidad local y contenidos interactivos de La Tercera.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (245 chars / 200 max)

twitter:card — summary_large_image
twitter:title — La Tercera - Noticias de Chile y el Mundo
twitter:description — Noticias de última hora de Chile, América Latina y el mundo. Contenidos exclusivos de política, internacional, econom...
twitter:image — https://www.latercera.com/resizer/v2/LNTX4CAJLZGAFJCQTL2EWO7STA.jpg?auth=9d190a9c367914860440827b4cabd17409892544b709...

Description will be truncated on Twitter/X (245 chars, max 200)
→ Tighten the description to ≤200 characters

LATERCERA.COM

La Tercera - Noticias de Chile y el Mundo

Preview quality · Facebook A+ · 95/100

Description will be truncated (245 chars / 155 max)

og:title — La Tercera - Noticias de Chile y el Mundo
og:description — Noticias de última hora de Chile, América Latina y el mundo. Contenidos exclusivos de política, internacional, econom...
og:image — https://www.latercera.com/resizer/v2/LNTX4CAJLZGAFJCQTL2EWO7STA.jpg?auth=9d190a9c367914860440827b4cabd17409892544b709...
og:type — website
og:url — https://www.latercera.com
og:site_name — La Tercera

Description will be truncated on Facebook (245 chars, max 155)
→ Tighten og:description to ≤155 characters

La Tercera - Noticias de Chile y el Mundo

latercera.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (245 chars / 150 max)

og:title — La Tercera - Noticias de Chile y el Mundo
og:description — Noticias de última hora de Chile, América Latina y el mundo. Contenidos exclusivos de política, internacional, econom...
og:image — https://www.latercera.com/resizer/v2/LNTX4CAJLZGAFJCQTL2EWO7STA.jpg?auth=9d190a9c367914860440827b4cabd17409892544b709...

Description will be truncated on LinkedIn (245 chars, max 150)
→ Tighten og:description to ≤150 characters

latercera.com

La Tercera - Noticias de Chile y el Mundo

Preview quality · Slack A+ · 100/100

og:title — La Tercera - Noticias de Chile y el Mundo
og:description — Noticias de última hora de Chile, América Latina y el mundo. Contenidos exclusivos de política, internacional, econom...
og:image — https://www.latercera.com/resizer/v2/LNTX4CAJLZGAFJCQTL2EWO7STA.jpg?auth=9d190a9c367914860440827b4cabd17409892544b709...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

2 JSON-LD block(s) found — structured data is well configured.

PASS

2 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Custom type "NewsMediaOrganization" — unable to validate specific properties

2 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization

11 properties Valid

{
  "@type": "NewsMediaOrganization",
  "@context": "https://schema.org",
  "description": "Noticias de última hora de Chile, América Latina y el mundo. Contenidos exclusivos de política, internacional, economía, opinión, cultura, espectáculos y tendencias. Novedades de la actualidad local y contenidos interactivos de La Tercera.",
  "email": "contacto@grupocopesa.com",
  "ethicsPolicy": "https://canaldenuncias.grupocopesa.cl/gobierno-corporativo/view.php?file=CodigoEtica.pdf",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.latercera.com/resizer/iZiSxC1F0QnCJrbYAVDHcpm1csU=/arc-anglerfish-arc2-prod-copesa/public/OMY53THTHFDXZHC46CCUJ3XFWE.png",
    "height": 50,
    "width": 400
  },
  "name": "La Tercera",
  "publishingPrinciples": "https://canaldenuncias.grupocopesa.cl/gobierno-corporativo/view.php?file=CodigoEtica.pdf",
  "sameAs": [
    "https://www.facebook.com/laterceracom",
    "https://www.instagram.com/laterceracom/",
    "https://www.tiktok.com/@latercera",
    "https://twitter.com/latercera",
    "https://www.youtube.com/user/latercera"
  ],
  "url": "https://www.latercera.com",
  "address": {
    "@type": "PostalAddress",
    "contactType": "contacto@grupocopesa.com",
    "streetAddress": " Av. Andrés Bello 2711, piso 14, Las Condes",
    "addressLocality": "Santiago",
    "addressRegion": "Metropolitana",
    "postalCode": "7550611",
    "addressCountry": "CL"
  }
}

Block 2 : WebSite

4 properties Valid

Missing required property: name

{
  "@type": "WebSite",
  "@context": "https://schema.org",
  "url": "https://www.latercera.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.latercera.com/search/?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.