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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
86
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Image SEO
128 images, 49 descriptive filenames
REVIEW
128 images, 49 descriptive filenames
Warning::
62% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
3 image(s) missing alt text — see Accessibility tab
49 descriptive
2 hash-based
77 generic
128 total
FilenameQualityAltIssues
.generic✓1
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193b073a-9047-4305-b164-3c2c29c8cb99.pnghash✗2
f386fd86-c917-487e-a528-1136600168cc.jpghash✗2
.generic✓1
.generic✓1
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apple-touch-icon.pngdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.post-gazette.com
Warning::
Canonical does not match final URL (https://post-gazette.com)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://post-gazette.com Canonical https://www.post-gazette.com Match Points to a different page Target 200 ✓
A
Meta Tags
Title: 23 chars
PASS
Title: 23 chars
Info::
Page title is set
Got: Pittsburgh Post-Gazette
Warning::
Title is only 23 characters — consider expanding
Title

"Pittsburgh Post-Gazette"

23 characters Too short
Robots: Indexable (no restrictions)
A
Content Depth
2755 words, Very Difficult
PASS
2755 words, Very Difficult
Info::
Page has 2755 words — good depth for search engines
Info::
Text-to-HTML ratio is 4%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 25)
2755 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 25

Text-to-HTML Ratio

4% text 96% HTML

17 KB / 459 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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