Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 10.2 MB (4.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£481 investment → £5,448/month returns + GBP 18,050,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~33%.
- Page takes 12.6s to loadUsers abandon at ~3s — you're 10.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 128 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£18,050,000
- No privacy policy link detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- 3 advertising/retargeting trackers detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundUK GDPR: GBP 10,000 – GBP 17,500,000
Bounce-Rate Cost
£3,443 /mo
+32.8pp bounce · ~3,279 lost visitors/mo
CPC: GBP 1.05
Bandwidth Waste
£0.82 /mo
12957.5 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~1.3 MB per page loadSaves £0.82/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.01 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
12.61 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.17 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.018
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.01 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
29.90 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.62 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.41 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
352 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.79 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.22 s
Categories
8Performance
Page weighs 10.2 MB (4.1 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
No H1 heading found
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 96+ on SEO; you're at 80 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 95+ on Content; you're at 68 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, on Emotion
Stack Architecture
Akamai mPulse 
Criteo 
DoubleClick Floodlight 
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Naver Analytics 
Cart Functionality 
Boomerang Facebook Google Search Console Google Workspace Microsoft 
React 
Emotion All Detected Technologies (16)
Emotion is a library designed for writing CSS styles with JavaScript.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
boomerang is a JavaScript library that measures the page load time experienced by real users, commonly called RUM (Real User Measurement).
React is an open-source JavaScript library for building user interfaces or UI components.
Akamai mPulse is a real user monitoring (RUM) solution that enables companies to monitor, find, and fix website and application performance issues.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Naver Analytics is a Korean based analytics service.
Observations (2)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
16 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (81)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 10.2 MB (4.1 MB transferred)
- · No H1 heading found
- · HSTS header is missing
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found