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https://farfetch.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
80
GRADE
B
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
F
Content Depth
Action
252 words, Very Difficult
FIX
252 words, Very Difficult
Warning::
Page has 252 words — thin content
Most well-ranking pages have 300+ words of substantive content.
Info::
Text-to-HTML ratio is 0%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 25)
Warning::
Thin content — only 252 words
Got: 252 words
252 words

Thin content

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 25

Text-to-HTML Ratio

0% text 100% HTML

2 KB / 401 KB

Most well-ranking pages have 300+ words of substantive content.

Why this matters

Thin content (<300 words) rarely ranks — Google quality guidelines explicitly call out thin pages.

Source: Google Search Quality Guidelines

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

B
Image SEO
15 images, 4 descriptive filenames
REVIEW
15 images, 4 descriptive filenames
Warning::
73% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
4 descriptive
0 hash-based
11 generic
15 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.farfetch.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://farfetch.com Canonical https://www.farfetch.com/ Match Self-referencing (correct)
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: FARFETCH | The Global Destination For Modern Luxury
Info::
Title length (51 chars) is optimal
Title

"FARFETCH | The Global Destination For Modern Luxury"

51 characters Optimal ✓
Robots: Indexable (no restrictions)
A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 3/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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