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https://pewtrusts.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

32/100

Site name appears as

Page titleThe Pew Charitable Trusts
og:site_name—
twitter:site@pewtrusts
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:description is long (234 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 234 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 234 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

No image set

pewtrusts.org

The Pew Charitable Trusts

Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, informing and engaging citizens, linking diverse interests to pursue common cause, and insisting on tangible results.

Preview quality · Twitter/X D · 55/100

Description will be truncated (234 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — The Pew Charitable Trusts
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • Description will be truncated on Twitter/X (234 chars, max 200)

    → Tighten the description to ≤200 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

PEWTRUSTS.ORG

The Pew Charitable Trusts

Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, informing and engaging citizens, linking diverse interests to pursue common cause, and insisting on tangible results.

Preview quality · Facebook F · 45/100

Description will be truncated (234 chars / 155 max)

  • og:title — The Pew Charitable Trusts
  • og:description — Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, ...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.pew.org/en/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (234 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

The Pew Charitable Trusts

pewtrusts.org

Preview quality · LinkedIn D · 60/100

Description will be truncated (234 chars / 150 max)

  • og:title — The Pew Charitable Trusts
  • og:description — Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, ...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (234 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

pewtrusts.org

The Pew Charitable Trusts

Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, informing and engaging citizens, linking diverse interests to pursue common cause, and insisting on tangible results.

Preview quality · Slack B · 80/100
  • og:title — The Pew Charitable Trusts
  • og:description — Pew's work lays the foundation for effective policies and practices by invigorating civic life, conducting research, ...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 60/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "SearchAction" — unable to validate specific properties

JSON-LD Blocks

Block 1 : SearchAction
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "name": "The Pew Charitable Trusts",
      "url": "https://www.pew.org",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.pew.org/search?q={query}",
        "query-input": "required name=query"
      },
      "publisher": {
        "@id": "https://www.pew.org#organization"
      },
      "@type": "WebSite",
      "@id": "https://www.pew.org#website"
    },
    {
      "name": "The Pew Charitable Trusts",
      "url": "https://www.pew.org",
      "logo": "https://www.pew.org/-/media/files/pew_logo_blue.svg",
      "@type": "Organization",
      "@id": "https://www.pew.org#organization"
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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