Global Performance
6/6 locations ✓Strong global performance — average 118ms across 6 locations, fastest from Santa Clara (55ms), slowest from Madrid (189ms). Document on Cloudflare; assets also on AWS CloudFront, Vercel. Cache-Control header is missing.
Audit overview
Sustainability needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
clay.com fails 2 mail checks: No DMARC record found, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 28.7 MB (16.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
69 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
15 inline style attribute(s) detected
Inline style attributes force `style-src 'unsafe-inline'` in any CSP -- effectively negating CSP's XSS-mitigation value for stylesheets.
171 third-party resources (98% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€489 investment → €9,691/month returns + EUR 500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~28%.
- Page takes 30.6s to loadUsers abandon at ~3s — you're 28.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No skip-to-content linkKeyboard and screen-reader users must tab through the entire header on every page→ Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€500.000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1.000 – EUR 500.000
- 69 image(s) missing alt attributeEAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€9.688 /mo
+27.5pp bounce · ~2,753 lost visitors/mo
CPC: EUR 3.52
Bandwidth Waste
€3,75 /mo
50599.4 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~5.1 MB per page loadSaves €3,75/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
10.96 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
30.58 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.48 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
14.06 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
36.64 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.04 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.72 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
302 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.62 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
7.75 s
Categories
8Performance
Page weighs 28.7 MB (16.1 MB transferred)
Security
HSTS header is missing
Accessibility
69 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of core-js sites score 85+ on Sustainability; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Webflow 1.6.0, hosted on AWS, with Amazon CloudFront CDN
Stack Architecture
Facebook Pixel 2.9.414
Google Analytics 
Google Tag Manager 
Intellimize 
Linkedin Insight Tag 
Webflow 1.6.0
Webpack 
GSAP 3.15.0
Google Font API 
Jetboost 
Open Graph 
Priority Hints 
Segment 5.2.0
Tailwind CSS 
Transcend 
core-js 3.32.2
jQuery 3.5.1
reCAPTCHA 
Amazon CloudFront 
Cloudflare 
Rewardful 
Unpkg jsDelivr CDN 
AWS Amazon Web Services All Detected Technologies (26)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Rewardful is a way for SaaS companies to setup affiliate and referral programs with Stripe.
Unpkg is a content delivery network for everything on npm.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Webflow is Software-as-a-Service (SaaS) for website building and hosting.
GSAP is an animation library that allows you to create animations with JavaScript.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Jetboost is a tool that enables real-time search, dynamic filtering, and other features for Webflow sites without requiring code.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Transcend is data privacy management compliance platform.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Intellimize is a platform that utilizes machine learning to optimize website experiences and increase conversions in real-time.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Observations (1)
Complex technology stack detected
26 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (89)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 28.7 MB (16.1 MB transferred)
- · HSTS header is missing
- · 171 third-party resources (98% of weight)
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 69 image(s) missing alt attribute
- · 15 inline style attribute(s) detected