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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
84
GRADE
B
FIX
1
REVIEW
4
PASS
4
INFO
0
Checks
9
4 PASS 4 REVIEW 1 FIX
F
Image Optimization
Action
8 issues found across 200 images
FIX
8 issues found across 200 images
Warning::
20 images significantly larger than display size
Resizing to display dimensions could save approximately 0 KB.
Got: ~0 KB wasted
Warning::
200 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
64 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
28 of 200 images use legacy formats
Warning::
32 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Warning::
10 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6998ccf18dcd166ee8066e89_Audiences.webp, https://cdn.prod.website-files.com/61477f2c24a826836f969afe/66968abc88fb18290e684672_3d-icon-wire.avif, https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69a1e25139458afbc01799d0_Signals%2C%20satellite%20dish%2C%20monitor.png (+7 more).
Info::
2 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://cdn.prod.website-files.com/61702af2e3966e09c4101538/6a591a9e3e484c06e9ad7def_MCP.avif, https://cdn.prod.website-files.com/61702af2e3966e09c4101538/6a591a9e3e484c06e9ad7def_MCP.avif.
Info::
9 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://cdn.prod.website-files.com/61702af2e3966e09c4101538/6a591a9e3e484c06e9ad7def_MCP.avif, https://cdn.prod.website-files.com/61702af2e3966e09c4101538/69a8cff4ee3cb50deaa6b048_intercom.avif, https://cdn.prod.website-files.com/61702af2e3966e09c4101538/699c92ab9bfd079f17f3fdb2_Untitled%20design%20(1)-p-800.avif (+6 more).
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a3ab15061812432ead96f56_Clay_Homepage_og-image%201000.png
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a3ab15061812432ead96f56_Clay_Homepage_og-image%201000.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

www.clay.com

Clay | Build systems to grow revenue

Infrastructure to get any data, run agentic workflows, and launch GTM plays.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Clay | Build systems to grow revenue
  • twitter:description — Infrastructure to get any data, run agentic workflows, and launch GTM plays.
  • twitter:image — falling back from og:image

WWW.CLAY.COM

Clay | Build systems to grow revenue

Infrastructure to get any data, run agentic workflows, and launch GTM plays.

Preview quality · Facebook C · 70/100
  • og:title — Clay | Build systems to grow revenue
  • og:description — Infrastructure to get any data, run agentic workflows, and launch GTM plays.
  • og:image — https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a3ab15061812432ead96f56_Clay_Homepage_og-image%201000.png
  • og:type — website
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Clay | Build systems to grow revenue

www.clay.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Clay | Build systems to grow revenue
  • og:description — Infrastructure to get any data, run agentic workflows, and launch GTM plays.
  • og:image — https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a3ab15061812432ead96f56_Clay_Homepage_og-image%201000.png

www.clay.com

Clay | Build systems to grow revenue

Infrastructure to get any data, run agentic workflows, and launch GTM plays.

Preview quality · Slack A+ · 100/100
  • og:title — Clay | Build systems to grow revenue
  • og:description — Infrastructure to get any data, run agentic workflows, and launch GTM plays.
  • og:image — https://cdn.prod.website-files.com/61477f2c24a826836f969afe/6a3ab15061812432ead96f56_Clay_Homepage_og-image%201000.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 91/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
B
Autoplay Media
8 autoplay media element(s) -- all muted
REVIEW
8 autoplay media element(s) -- all muted
Info::
8 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

C

59/100

Site name appears as

Page titleBuild systems to grow revenue
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "SoftwareApplication" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : SoftwareApplication
12 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Clay",
  "url": "/",
  "applicationCategory": "BusinessApplication",
  "description": "Access 150+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.",
  "operatingSystem": "Web",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "description": "14-day Pro trial, no credit card required"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "bestRating": "5",
    "ratingCount": "1000"
  },
  "featureList": [
    "Claygent AI research agents",
    "Sculptor workflow builder",
    "Signals tracking",
    "Audiences management",
    "Ad sync to LinkedIn, Meta, and Google",
    "Email sequencer",
    "CRM enrichment",
    "TAM sourcing",
    "Waterfall enrichment",
    "Account and lead scoring",
    "Automated inbound and outbound"
  ],
  "provider": {
    "@type": "Organization",
    "name": "Clay",
    "url": "/",
    "sameAs": [
      "https://www.linkedin.com/company/grow-with-clay/",
      "https://www.youtube.com/@GrowWithClay"
    ]
  },
  "review": [
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Stevie Case",
        "jobTitle": "CRO",
        "worksFor": {
          "@type": "Organization",
          "name": "Vanta"
        }
      },
      "reviewBody": "Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Alexander DeMoulin",
        "jobTitle": "Director of GTM Ops",
        "worksFor": {
          "@type": "Organization",
          "name": "Intercom"
        }
      },
      "reviewBody": "Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Scotty Huhn",
        "jobTitle": "Revenue Strategy & Data",
        "worksFor": {
          "@type": "Organization",
          "name": "OpenAI"
        }
      },
      "reviewBody": "Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We're able to move fast and drive outsized impact on GTM execution – all while using a tool that's fun, creative, and cutting edge.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Adam Wall",
        "jobTitle": "Head of Sales Operations",
        "worksFor": {
          "@type": "Organization",
          "name": "Anthropic"
        }
      },
      "reviewBody": "Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers vs. our previous solution.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Ryan Narod",
        "jobTitle": "VP, Corporate Integrated Marketing",
        "worksFor": {
          "@type": "Organization",
          "name": "Rippling"
        }
      },
      "reviewBody": "Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      }
    },
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Davide Grieco",
        "jobTitle": "Director of Growth",
        "worksFor": {
          "@type": "Organization",
          "name": "Verkada"
        }
      },
      "reviewBody": "Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5",
        "bestRating": "5"
      }
    }
  ]
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Clay",
  "alternateName": "Clay",
  "url": "https://clay.com/"
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): SoftwareApplication, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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