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https://ubs.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
82
GRADE
B
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

53/100

Site name appears as

Page titleUBS Netherlands
og:site_nameNetherlands
twitter:site@UBS
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://ubs.com/content/dam/wcms/homepage/metadata/ubs.jpg
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: https://ubs.com/content/dam/wcms/homepage/metadata/ubs.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

ubs.com

Our financial services in your country

UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in the Netherlands.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

UBS.COM

Our financial services in your country

UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in the Netherlands.

Preview quality · Facebook A+ · 100/100
  • og:title — Our financial services in your country
  • og:description — UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in t...
  • og:image — https://ubs.com/content/dam/wcms/homepage/metadata/ubs.jpg
  • og:type — website
  • og:url — https://www.ubs.com/nl/en.html
  • og:site_name — Netherlands

Our financial services in your country

ubs.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Our financial services in your country
  • og:description — UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in t...
  • og:image — https://ubs.com/content/dam/wcms/homepage/metadata/ubs.jpg

ubs.com

Our financial services in your country

UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in the Netherlands.

Preview quality · Slack A+ · 100/100
  • og:title — Our financial services in your country
  • og:description — UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in t...
  • og:image — https://ubs.com/content/dam/wcms/homepage/metadata/ubs.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 87/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
B
Structured Data
2 JSON-LD block(s) found — some improvements recommended.
REVIEW
2 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing @type in block #2
Search engines need @type to understand the structured data.
Info::
2 JSON-LD blocks found

Search engines need @type to understand the structured data.

Why this matters

JSON-LD without @type is invalid — Google can't determine which schema to validate against.

Learn more ▾

Every JSON-LD block must declare @type (Article, Product, Organization, etc.). Without it, the block is structurally valid JSON but not valid schema.org. Add @type matching the content (e.g., '@type': 'Article' for blog posts).

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "item": {
        "@id": "https://www.ubs.com/nl/en.html",
        "name": "Netherlands"
      }
    }
  ]
}
Block 2
11 properties Valid
{
  "@context": "https://schema.org",
  "type": "Website",
  "name": "en",
  "headline": "Netherlands",
  "description": "UBS is a global firm providing financial services in over 50 countries. Visit our site to find out what we offer in the Netherlands.",
  "url": "https://www.ubs.com/nl/en.html",
  "datePublished": "2026-04-09T10:36:46.934+02:00",
  "dateModified": "2026-04-08T15:23:11.166+02:00",
  "mainEntityOfPage": "https://www.ubs.com/nl/en.html",
  "author": {
    "type": "Organization",
    "name": "UBS"
  },
  "publisher": {
    "type": "Organization",
    "name": "UBS",
    "url": "https://www.ubs.com/",
    "logo": {
      "type": "ImageObject",
      "width": 127,
      "height": 46,
      "url": "https://www.ubs.com/etc/designs/fit/img/UBS_Logo_Semibold.svg"
    }
  }
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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