Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CLinksAction147 links checked, 142 healthy, 5 brokenREVIEW
Broken Links (7)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://analytics.notify.elsevier.com | <link> | Not Found |
| 404 | https://sp.notify.elsevier.com | <link> | Not Found |
| 400 | https://cdn.cookielaw.org | <link> | Bad Request |
| 404 | https://images.ctfassets.net | <link> | Not Found |
| 404 | https://www.elsevier.com/researcher/author/book-au... | <a> | Not Found |
| 403 | https://js-agent.newrelic.com | <link> | Forbidden |
| 403 | https://cdn.optimizely.com | <link> | Forbidden |
Redirects (3)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.microsoft.com/en-us/edge | https://www.microsoft.com/en-us/edge | <a> | 0 |
| https://shop.elsevier.com/award-books | https://shop.elsevier.com/award-books | <a> | 0 |
| https://elsevier.com/researcher/author/s... | https://elsevier.com/researcher/author/s... | <a> | 0 |
CStructured DataAction2 JSON-LD block(s) found — some improvements recommended.REVIEW
https://schema.org/The @context should be "https://schema.org" for search engines to recognize the data.
https://schema.orgJSON-LD without @context is invalid structured data — Google ignores the entire block.
Learn more ▾ ▴
@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.
Source: JSON-LD spec / schema.org
https://schema.org/The @context should be "https://schema.org" for search engines to recognize the data.
https://schema.orgJSON-LD without @context is invalid structured data — Google ignores the entire block.
Learn more ▾ ▴
@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.
Source: JSON-LD spec / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org/",
"@type": "WebPage",
"headline": "Elsevier | A global leader for advanced information and decision support in science and healthcare",
"description": "Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide."
}{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Elsevier",
"url": "https://www.elsevier.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.elsevier.com/search?query={query}",
"query-input": "required name=query"
}
}CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
57/100
Site name appears as
| Page title | A global leader for advanced information and decision support in science and healthcare | |
| og:site_name | www.elsevier.com | |
| twitter:site | @ElsevierConnect | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon + SVG
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Open GraphOpen Graph tags are well configured for social sharing.PASS
98 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Preview

elsevier.com
Elsevier | A global leader for advanced information and decision support in science and healthcare
Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.
Title will be truncated (98 chars / 70 max)
- twitter:card — summary_large_image
- twitter:title — Elsevier | A global leader for advanced information and decision support in science and healthcare
- twitter:description — Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.
- twitter:image — /images/e-solid-background.png
Title will be truncated on Twitter/X (98 chars, max 70)
→ Shorten the title to ≤70 characters

ELSEVIER.COM
Elsevier | A global leader for advanced information and decision support in science and healthcare
Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.
Title will be truncated (98 chars / 60 max)
- og:title — Elsevier | A global leader for advanced information and decision support in science and healthcare
- og:description — Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.
- og:image — https://elsevier.com/images/e-solid-background.png
- og:type — website
- og:url — https://www.elsevier.com
- og:site_name — www.elsevier.com
Title will be truncated on Facebook (98 chars, max 60)
→ Shorten og:title to ≤60 characters

Elsevier | A global leader for advanced information and decision support in science and healthcare
elsevier.com
- og:title — Elsevier | A global leader for advanced information and decision support in science and healthcare
- og:description — Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.
- og:image — https://elsevier.com/images/e-solid-background.png
elsevier.com
Elsevier | A global leader for advanced information and decision support in science and healthcare
Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.

- og:title — Elsevier | A global leader for advanced information and decision support in science and healthcare
- og:description — Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.
- og:image — https://elsevier.com/images/e-solid-background.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |