C — https://southwest.com | BeaverCheck Audit

Site Health

Score: 70 / 100

Based on 8 categories, 0 sections

Room to improve — your 17.3s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Major barriers for users with disabilities — up to 15% of your audience.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Apple sites average 73

At average

Better than 12% of Apple sites See full Apple benchmark →

Bootstrap sites average 73

At average

Better than 5% of Bootstrap sites See full Bootstrap benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 44.0 MB (36.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fsouthwest.com)](https://beavercheck.com/results/cfc628a5-a70f-4172-a25a-a22fed3cc107)

HTML

<a href="https://beavercheck.com/results/cfc628a5-a70f-4172-a25a-a22fed3cc107"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fsouthwest.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fsouthwest.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 17.3s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

Your LCP is 17.3s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

1 accessibility issue excludes users who rely on assistive technology.

Return on Investment

$500 investment → $9.17/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -78%

Investment

$500

5h · 5 findings

Monthly returns

$9.17 /mo

~$110 / year

Bandwidth savings $9.17

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,134 / month at risk

~$157,610 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
1 advertising/retargeting trackers detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+8 more

Bandwidth Waste

$9.17 /mo

114593.1 MB/mo × 0.080 USD/GB

Optimize transfer: save ~11.5 MB per page load
Saves $9.17/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.07 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

17.32 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

5.57 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.329

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

11.32 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

56.58 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	86400.0 s	13.7 MiB
cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	86400.0 s	10.2 MiB
cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	86400.0 s	8.6 MiB
cdn.quantummetric.com/qscripts/quantum-southwest.js	300.0 s	118.5 KiB
www.southwest.com/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8	600.0 s	78.9 KiB
aswpsdkus.com/notify/v2/ua-sdk.min.js	300.0 s	62.8 KiB
cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js	86400.0 s	111.9 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	33.0 KiB
cdn.branch.io/branch-latest.min.js	300.0 s	23.5 KiB
content.mink.southwest.com/p/js/1.js	0.0 ms	20.1 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	18.6 KiB
cdn.cookielaw.org/logos/static/ot_company_logo.png	86400.0 s	19.2 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	7.2 KiB
www.southwest.com/akam/13/5120f2e	21600.0 s	9.4 KiB
/content/app/scripts/analytics//b52dfd6476cb/16104dfaffa5...	67786.0 s	12.2 KiB
siteimproveanalytics.com/js/siteanalyze_10363.js	86400.0 s	12.5 KiB
/content/app/scripts/analytics//b52dfd6476cb/16104dfaffa5...	67786.0 s	8.8 KiB
swac360.my.salesforce.com/embeddedservice/5.0/esw.min.js	86400.0 s	9.4 KiB
/WRSiteInterceptEngine/?Q_ZID=ZN_6fEtw4RXYKndJOZ	3600.0 s	4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	604800.0 s	35.8 KiB
swac360.my.salesforce.com/embeddedservice/5.0/client/liveagent.esw.min.js	86400.0 s	6.5 KiB
swac360.my.salesforce.com/embeddedservice/5.0/frame/chasitor.esw.min.js	86400.0 s	5.9 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	2.3 KiB
swac360.my.salesforce.com/embeddedservice/5.0/client/invite.esw.min.js	86400.0 s	5.1 KiB
/dxjsmodule/37.7ea1ffe71ad8c0799cc1.chunk.js?Q_CLIENTVERS...	604800.0 s	18.6 KiB
swac360.my.salesforce.com/embeddedservice/5.0/esw.min.css	86400.0 s	4.6 KiB
swac360.my.salesforce.com/embeddedservice/5.0/utils/inert.min.js	86400.0 s	3.1 KiB
swac360.my.salesforce.com/embeddedservice/5.0/eswFrame.min.js	86400.0 s	2.7 KiB
swac360.my.salesforce.com/embeddedservice/5.0/utils/common.min.js	86400.0 s	2.6 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67783.0 s	1.6 KiB
swac360.my.salesforce.com/embeddedservice/5.0/frame/session.esw.min.js	86400.0 s	1.7 KiB
/_r?sdk=web2.87.1&branch_key=key_live_giugWIpIXUYa4N52lEY...	0.0 ms	666 B
swac360.my.salesforce.com/embeddedservice/5.0/frame/broadcast.esw.min.js	86400.0 s	1.5 KiB
/collect/?pid=464562&conversionId=643161&fmt=gif&cookiesT...	0.0 ms	538 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67786.0 s	1.1 KiB
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67782.0 s	933 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67783.0 s	910 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67783.0 s	901 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67782.0 s	868 B
swac360.my.salesforce.com/embeddedservice/5.0/frame/filetransfer.esw.min.js	86400.0 s	958 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67785.0 s	854 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67785.0 s	810 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67783.0 s	791 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67785.0 s	782 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67781.0 s	776 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67783.0 s	761 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67785.0 s	734 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67786.0 s	721 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67782.0 s	712 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67781.0 s	688 B
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	67782.0 s	688 B
/tr?id=125603944727793&ev=PageView&noscript=1&dl=www.sout...	0.0 ms	19 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.32927] map[node:map[boundingRect:map[bottom:4354 height:4278 left:0 right:412 top:76 width:412] lhId:page-18-BODY nodeLabel:body.branch-banner-is-active path:1,HTML,1,BODY selector:body.branch-banner-is-active snippet:<body class=" branch-banner-is-active" style="margin-top: 76px; transition: 0.375s;"> type:node] score:0.065935] map[node:map[boundingRect:map[bottom:1378 height:706 left:0 right:412 top:672 width:412] lhId:page-9-DIV nodeLabel:Flights Vacations Hotels Cars Cruises Now accepting reservations through Octobe… path:1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV,2,SECTION,1,SECTION,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,1,DIV selector:div.container__2Jwwp > div > div.container__2S9yC > div.item__3athy snippet:<div class="item__3athy row__3bwbS lastRow__3yQ-j" style="grid-column: span 1;"> type:node] score:0.053752 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://www.southwest.com/swa-resources/fonts/SouthwestSans-Bold.otf]]] type:subitems]] map[node:map[boundingRect:map[bottom:1378 height:1101 left:0 right:412 top:277 width:412] lhId:page-14-DIV nodeLabel:MAY & JUNE TRAVEL INCLUDED Super sale! Ready. Set. Jet. One-way as low as* 89 D… path:1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV,2,SECTION,1,SECTION,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV selector:div.layout__HiTxF > div#bookingSection > div.container__2Jwwp > div snippet:<div style="position: relative;"> type:node] score:0.053221] map[node:map[boundingRect:map[bottom:4212 height:4007 left:0 right:412 top:205 width:412] lhId:page-17-DIV nodeLabel:Earn 50,000 points + first checked bag is free. Learn more The current page is… path:1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV selector:div.customer-light-theme > div.background__3cZJu > div#pageContent > div.pageContent__3XVqO snippet:<div class="pageContent__3XVqO"> type:node] score:0.041281] map[node:map[boundingRect:map[bottom:4212 height:4007 left:0 right:412 top:205 width:412] lhId:page-17-DIV nodeLabel:Earn 50,000 points + first checked bag is free. Learn more The current page is… path:1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV selector:div.customer-light-theme > div.background__3cZJu > div#pageContent > div.pageContent__3XVqO snippet:<div class="pageContent__3XVqO"> type:node] score:0.039653]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
www.southwest.com/swa-resources/fonts/SouthwestSans-Regular.otf	40 ms
www.southwest.com/swa-resources/fonts/SouthwestSans-Bold.otf	25 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	13.7 MiB	13.6 MiB
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	10.4 MiB	10.2 MiB
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	9.0 MiB	8.5 MiB
Two women driving a car `div.container__3Riyt > div.specialOfferContainer__3rd3v > picture.container__2ucky > img.specialOfferImage__2EDwR`	/swa-resources/images/offers/CB964610_HP4---SplOfferThree...	607.5 KiB	584.7 KiB
Score extra savings for a limited time at select RIU Hotels and Resorts. Book n… `div.paddingTopDefault__236N9 > div.layout__HiTxF > div#landingHomePageIndexProductOverview > div.container__3p4xS`	/swa-resources/images/responsive/homepage/prod_ov/gtwys-m...	554.4 KiB	491.9 KiB
/swa-resources/images/responsive/homepage/hero/IMG-RHP-Hero-20260413.jpg `div.backgroundColor__2J30W > div.backgroundImageContainer__263UX > picture.container__2ucky > img.image__JooQe`	/swa-resources/images/responsive/homepage/hero/IMG-RHP-He...	138.1 KiB	94.4 KiB
Cruise ship on the ocean `div.container__3Riyt > div.specialOfferContainer__3rd3v > picture.container__2ucky > img.specialOfferImage__2EDwR`	/swa-resources/images/responsive/homepage/sp_offer/Cruise...	112.3 KiB	89.4 KiB
div.layout__HiTxF > div#landingHomePageIndexImgOverlay > div.bannerWithCardContainer__120BY > div.backgroundContainer__1qPBX `div.layout__HiTxF > div#landingHomePageIndexImgOverlay > div.bannerWithCardContainer__120BY > div.backgroundContainer__1qPBX`	www.southwest.com/swa-resources/images/offers/d-spoffers-ad-content-IMG.jpg	110.4 KiB	76.7 KiB
App icon image `div.branch-banner-content > div.branch-banner-left > div.branch-banner-icon > img`	cdn.branch.io/branch-assets/1605023054630-og_image.png	58.2 KiB	56.2 KiB
Hotel room `div.container__3Riyt > div.specialOfferContainer__3rd3v > picture.container__2ucky > img.specialOfferImage__2EDwR`	/swa-resources/images/offers/CB964022_HP4---SplOfferThree...	48.0 KiB	35.9 KiB

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]

items: [map[duration:247.427 label:Time to first byte subpart:timeToFirstByte] map[duration:2394.03 label:Resource load delay subpart:resourceLoadDelay] map[duration:24.201 label:Resource load duration subpart:resourceLoadDuration] map[duration:617.544 label:Element render delay subpart:elementRenderDelay]]

lhId: page-5-IMG

nodeLabel: /swa-resources/images/responsive/homepage/hero/IMG-RHP-Hero-20260413.jpg

path: 1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV,2,SECTION,1,SECTION,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,PICTURE,0,IMG

selector: div.backgroundColor__2J30W > div.backgroundImageContainer__263UX > picture.container__2ucky > img.image__JooQe

snippet: <img alt="/swa-resources/images/responsive/homepage/hero/IMG-RHP-Hero-20260413.jpg" class="image__JooQe" fetchpriority="auto" src="/swa-resources/images/responsive/homepage/hero/IMG-RHP-Hero-20260413.jpg">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-5-IMG

nodeLabel: /swa-resources/images/responsive/homepage/hero/IMG-RHP-Hero-20260413.jpg

path: 1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV,2,SECTION,1,SECTION,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,PICTURE,0,IMG

selector: div.backgroundColor__2J30W > div.backgroundImageContainer__263UX > picture.container__2ucky > img.image__JooQe

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
www.southwest.com/assets/app/scripts/swa-common.js	240.8 KiB	1.4 s
www.southwest.com/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8	78.9 KiB	453 ms
www.southwest.com/swa-resources/scripts/motion-point/mp_linkcode.js	1.1 KiB
www.southwest.com/swa-resources/scripts/swa-di.js	4.3 KiB
www.southwest.com/swa-resources/styles/landing-home-page-v2-override.css	924 B

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 857 ms

URL	Time Spent
southwest.com/	857 ms
www.southwest.com/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
body.branch-banner-is-active `body.branch-banner-is-active`	0.066
Flights Vacations Hotels Cars Cruises Now accepting reservations through Octobe… `div.container__2Jwwp > div > div.container__2S9yC > div.item__3athy`	0.054
MAY & JUNE TRAVEL INCLUDED Super sale! Ready. Set. Jet. One-way as low as* 89 D… `div.layout__HiTxF > div#bookingSection > div.container__2Jwwp > div`	0.053
Earn 50,000 points + first checked bag is free. Learn more The current page is… `div.customer-light-theme > div.background__3cZJu > div#pageContent > div.pageContent__3XVqO`	0.041
Earn 50,000 points + first checked bag is free. Learn more The current page is… `div.customer-light-theme > div.background__3cZJu > div#pageContent > div.pageContent__3XVqO`	0.040
MAY & JUNE TRAVEL INCLUDED Super sale! Ready. Set. Jet. One-way as low as* 89 D… `div.layout__HiTxF > div#bookingSection > div.container__2Jwwp > div`	0.027
body.branch-banner-is-active `body.branch-banner-is-active`	0.023
Branch Banner Frame `body.branch-banner-is-active > iframe#branch-banner-iframe`	0.010
Earn 50,000 points + first checked bag is free. Learn more The current page is… `div.customer-light-theme > div.background__3cZJu > div#pageContent > div.pageContent__3XVqO`	0.009
Branch Banner Frame `body.branch-banner-is-active > iframe#branch-banner-iframe`	0.005
Branch Banner Frame `body.branch-banner-is-active > iframe#branch-banner-iframe`	0.002

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 65.7 KiB

URL	Transfer Size	Est Savings
www.southwest.com/v2/landing/home-page/static/25.0.1/css/app-e96e9bea.css	52.8 KiB	47.6 KiB
	20.3 KiB	18.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 2.3 s 750.3 KiB

URL	Transfer Size	Est Savings
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js	235.1 KiB	116.9 KiB
aswpsdkus.com/notify/v2/ua-125.min.js	110.7 KiB	79.3 KiB
www.googletagmanager.com/gtag/js?id=DC-8601678&cx=c&gtm=4e64e1	129.1 KiB	61.3 KiB
cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js	111.7 KiB	61.3 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-111e1271.js	131.4 KiB	58.9 KiB
www.googletagmanager.com/gtag/js?id=AW-826888480	143.9 KiB	47.9 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js	83.1 KiB	47.2 KiB
cdn.quantummetric.com/qscripts/quantum-southwest.js	117.9 KiB	46.1 KiB
www.southwest.com/swa-resources/scripts/analytics/analytics.js	152.5 KiB	33.5 KiB
aswpsdkus.com/notify/v2/ua-sdk.min.js	62.3 KiB	31.3 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js	53.7 KiB	31.0 KiB
/di/swadvc/cc.js?sid=7b66b3c6e172eed2&ts=1776294298149&na...	32.5 KiB	26.5 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	35.7 KiB	24.3 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js	21.9 KiB	21.9 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-adcb47af.js	50.3 KiB	21.2 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-6fff978b.js	29.8 KiB	21.2 KiB
aswpsdkus.com/notify/v2/ua-666.min.js	28.2 KiB	20.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.southwest.com/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8	8.1 s	7.0 s	58 ms
www.southwest.com/	4.6 s	3.4 s	3.7 ms
Unattributable	3.3 s	347 ms	1.8 ms
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js	1.1 s	1.1 s	37 ms
cdn.quantummetric.com/qscripts/quantum-southwest.js	858 ms	802 ms	43 ms
www.southwest.com/swa-resources/scripts/analytics/analytics.js	599 ms	461 ms	115 ms
www.southwest.com/assets/app/scripts/swa-common.js	499 ms	446 ms	46 ms
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js	333 ms	185 ms	22 ms
cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js	324 ms	219 ms	55 ms
www.googletagmanager.com/gtag/js?id=DC-8601678&cx=c&gtm=4e64e1	297 ms	244 ms	51 ms
www.googletagmanager.com/gtag/js?id=AW-826888480	221 ms	146 ms	57 ms
www.southwest.com/akam/13/5120f2e	196 ms	148 ms	5.1 ms
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js	168 ms	21 ms	98 ms
/_r?sdk=web2.87.1&branch_key=key_live_giugWIpIXUYa4N52lEY...	145 ms	119 ms	1.4 ms
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	120 ms	94 ms	15 ms
aswpsdkus.com/notify/v2/ua-sdk.min.js	99 ms	63 ms	36 ms
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	85 ms	77 ms	7.4 ms
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	75 ms	68 ms	0.5 ms
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-111e1271.js	63 ms	0.8 ms	62 ms
www.southwest.com/swa-ui/bootstrap/landing-home-page-v2/1/content/en.js	62 ms	0.9 ms	61 ms
/content/app/scripts/analytics/b52dfd6476cb/16104dfaffa5/...	56 ms	52 ms	0.4 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	55 ms	45 ms	3.3 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	15.6 s
Other	3.8 s
Script Parsing & Compilation	1.0 s
Style & Layout	871 ms
Garbage Collection	435 ms
Rendering	350 ms
Parse HTML & CSS	153 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	13.7 MiB
cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	10.2 MiB
cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	8.6 MiB
/swa-resources/images/offers/CB964610_HP4---SplOfferThree...	608.3 KiB
/swa-resources/images/responsive/homepage/prod_ov/gtwys-m...	555.2 KiB
www.southwest.com/assets/app/scripts/swa-common.js	240.8 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js	235.6 KiB
www.southwest.com/content/app/scripts/analytics/analytics.js	153.1 KiB
www.googletagmanager.com/gtag/js?id=AW-826888480	144.2 KiB
/swa-resources/images/responsive/homepage/hero/IMG-RHP-He...	138.6 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Forced reflow

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 5 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 14 animated elements found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 60 ms

●Server Backend Latencies 150 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 20 ms

○INP breakdown

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Super sale! Ready. Set. Jet. `div.container__3p4xS > div.mainLayout__1jKOZ > div.textContent__3-wMK > div`
One-way as low as* `div.textContent__3-wMK > div.offerDetails__2zw_j > div > div`
89 `div.offerDetails__2zw_j > div > div.currency__1vXod > div.displayLarge__1cPop`
From New York (LaGuardia), NY `div.textContent__3-wMK > div.offerDetails__2zw_j > div > div`
*Restrictions and exclusions apply. 21-day advance purchase required. Seats/day… `div.mainLayout__1jKOZ > div > div.htmlValue__1ElrM > p`

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Show fares in points `form.form__3tmnN > div.fareOptionsContainer__2RRWu > span.showFareInPoints___f1CQ > div.checkbox__37tXt`
Search with low fare calendar `form.form__3tmnN > div.fareOptionsContainer__2RRWu > span.lowFareCalendarCheckbox__3CyCf > div.checkbox__37tXt`
Explore package `div > div.container__3Riyt > div.layout__3p5eH > a.navButton__3bxN4`
Explore package `div > div.container__3Riyt > div.layout__3p5eH > a.navButton__3bxN4`
Explore package `div > div.container__3Riyt > div.layout__3p5eH > a.navButton__3bxN4`
See more featured deals `div.layout__HiTxF > div#featuredPackagesCarousel > div.callToAction__B_uQT > a.button__uPCsA`
Privacy Policy `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●ARIA input fields have accessible names

●Elements use only permitted ARIA attributes

●ARIA toggle fields have accessible names

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Aspect Ratio (Displayed)	Aspect Ratio (Actual)
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	256 x 160 (1.60)	5254 x 3500 (1.50)
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	256 x 160 (1.60)	5262 x 3505 (1.50)
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	256 x 160 (1.60)	5000 x 3200 (1.56)

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
about:blank	`Access to CSS stylesheet at 'https://swac360.my.salesforce.com/embeddedservice/5.0/esw.min.css' from origin 'https://www.southwest.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
swac360.my.salesforce.com/embeddedservice/5.0/esw.min.css	`Failed to load resource: net::ERR_FAILED`

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-111e1271.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-111e1271.js.map
www.southwest.com/swa-ui/bootstrap/landing-home-page-v2/1/content/en.js
www.southwest.com/swa-resources/scripts/analytics/analytics.js
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-adcb47af.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-adcb47af.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-6fff978b.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-6fff978b.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-27545368.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-27545368.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-059be3de.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-059be3de.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js.map

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

○Detected JavaScript libraries

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
/a1/southwest/AEP50KPlus0326?REF=FULLSITE&CELL=62KC&clk=C...	Learn more
/a1/southwest/AEP50KPlus0326?REF=FULLSITE&CELL=62KF&clk=C...	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.01 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

4.43 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

626 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.025

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.97 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

13.07 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	86400.0 s	13.7 MiB
cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	86400.0 s	10.2 MiB
cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	86400.0 s	8.6 MiB
cdn.quantummetric.com/qscripts/quantum-southwest.js	300.0 s	118.5 KiB
www.southwest.com/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8	600.0 s	78.9 KiB
aswpsdkus.com/notify/v2/ua-sdk.min.js	300.0 s	62.8 KiB
cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js	86400.0 s	111.9 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	33.0 KiB
cdn.branch.io/branch-latest.min.js	300.0 s	23.5 KiB
content.mink.southwest.com/p/js/1.js	0.0 ms	20.2 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	18.6 KiB
cdn.cookielaw.org/logos/static/ot_company_logo.png	86400.0 s	19.2 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	7.2 KiB
www.southwest.com/akam/13/5120f2e	21600.0 s	9.4 KiB
/swa-resources/scripts/analytics//b52dfd6476cb/21df05686c...	69614.0 s	12.8 KiB
siteimproveanalytics.com/js/siteanalyze_10363.js	86400.0 s	12.5 KiB
/swa-resources/scripts/analytics//b52dfd6476cb/21df05686c...	69612.0 s	8.8 KiB
/WRSiteInterceptEngine/?Q_ZID=ZN_6fEtw4RXYKndJOZ	3600.0 s	4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	604800.0 s	35.8 KiB
/dxjsmodule/CoreModule.js?Q_CLIENTVERSION=2.46.0&Q_CLIENT...	604800.0 s	30.9 KiB
/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8/...	600.0 s	2.3 KiB
/dxjsmodule/FeedbackButtonModule.js?Q_CLIENTVERSION=2.46....	604800.0 s	19.4 KiB
/dxjsmodule/37.7ea1ffe71ad8c0799cc1.chunk.js?Q_CLIENTVERS...	604800.0 s	18.6 KiB
/13b8fb23-a2a8-44bd-a553-687f6ed377b1/launchpad-liveramp.js	0.0 ms	1.7 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
/swa-resources/scripts/analytics//b52dfd6476cb/21df05686c...	69613.0 s	1.9 KiB
/dxjsmodule/1.bc67e778235741631577.chunk.js?Q_CLIENTVERSI...	604800.0 s	7.1 KiB
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69611.0 s	1.5 KiB
/_r?sdk=web2.87.1&branch_key=key_live_giugWIpIXUYa4N52lEY...	0.0 ms	669 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69610.0 s	1.2 KiB
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69611.0 s	1.1 KiB
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69610.0 s	1.0 KiB
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69610.0 s	949 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69610.0 s	917 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69610.0 s	892 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69611.0 s	892 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69611.0 s	877 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69611.0 s	860 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69611.0 s	831 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69609.0 s	823 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69607.0 s	810 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69611.0 s	772 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69610.0 s	727 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69609.0 s	724 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69609.0 s	719 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69607.0 s	683 B
/swa-resources/scripts/analytics/b52dfd6476cb/21df05686c5...	69608.0 s	679 B
/dxjsmodule/7.f7df015b06d8a90ce822.chunk.js?Q_CLIENTVERSI...	604800.0 s	1.4 KiB
/tr?id=125603944727793&ev=PageView&noscript=1&dl=www.sout...	0.0 ms	19 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
www.southwest.com/swa-resources/fonts/SouthwestSans-Regular.otf	45 ms
www.southwest.com/swa-resources/fonts/SouthwestSans-Bold.otf	40 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:50.336 source:map[column:262 line:27 type:source-location url:https://www.southwest.com/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8 urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:25.747 source:map[column:707906 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:0.593 source:map[column:548998 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:16.405 source:map[column:91854 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js urlProvider:network]] map[reflowTime:0.466 source:map[column:81237 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js urlProvider:network]] map[reflowTime:3.411 source:map[column:638033 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:0.219 source:map[column:199858 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:5.051 source:map[column:777826 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:0.306 source:map[column:832097 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:1.349 source:map[column:368621 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:4.37 source:map[column:264877 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:0.187 source:map[column:265221 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:1.228 source:map[column:150614 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:13.879 source:map[column:650289 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]] map[reflowTime:0.193 source:map[column:357 line:37 type:source-location url:https://cdn.branch.io/branch-latest.min.js urlProvider:network]] map[reflowTime:1.113 source:map[column:404484 line:0 type:source-location url:https://www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]

items: [map[duration:205.72 label:Time to first byte subpart:timeToFirstByte] map[duration:2483.122 label:Resource load delay subpart:resourceLoadDelay] map[duration:66.646 label:Resource load duration subpart:resourceLoadDuration] map[duration:707.832 label:Element render delay subpart:elementRenderDelay]]

lhId: page-0-IMG

nodeLabel: /swa-resources/images/responsive/homepage/hero/IMG-RHP-Hero-20260413.jpg

path: 1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV,2,SECTION,1,SECTION,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,PICTURE,0,IMG

selector: div.backgroundColor__2J30W > div.backgroundImageContainer__263UX > picture.container__2ucky > img.image__JooQe

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: /swa-resources/images/responsive/homepage/hero/IMG-RHP-Hero-20260413.jpg

path: 1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,1,DIV,0,DIV,3,DIV,2,DIV,2,SECTION,1,SECTION,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,PICTURE,0,IMG

selector: div.backgroundColor__2J30W > div.backgroundImageContainer__263UX > picture.container__2ucky > img.image__JooQe

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
www.southwest.com/assets/app/scripts/swa-common.js	240.2 KiB	207 ms
www.southwest.com/swa-resources/styles/landing-home-page-v2-override.css	947 B
www.southwest.com/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8	78.9 KiB
www.southwest.com/swa-resources/scripts/swa-di.js	4.3 KiB
www.southwest.com/swa-resources/scripts/motion-point/mp_linkcode.js	1.1 KiB

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	13.7 MiB	13.7 MiB
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	10.4 MiB	10.2 MiB
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	9.0 MiB	8.6 MiB
Score extra savings for a limited time at select RIU Hotels and Resorts. Book n… `div.paddingTopDefault__236N9 > div.layout__HiTxF > div#landingHomePageIndexProductOverview > div.container__3p4xS`	/swa-resources/images/responsive/homepage/prod_ov/gtwys-d...	2.0 MiB	1.8 MiB
Two women driving a car `div.container__3Riyt > div.specialOfferContainer__3rd3v > picture.container__2ucky > img.specialOfferImage__2EDwR`	/swa-resources/images/offers/CB964610_HP4---SplOfferThree...	607.5 KiB	594.2 KiB
Cruise ship on the ocean `div.container__3Riyt > div.specialOfferContainer__3rd3v > picture.container__2ucky > img.specialOfferImage__2EDwR`	/swa-resources/images/responsive/homepage/sp_offer/Cruise...	112.3 KiB	98.9 KiB
div.bannerWithCardContainer__120BY > div.backgroundContainer__1qPBX > picture.container__2ucky > img.bannerWithCardImage__2lNUF `div.bannerWithCardContainer__120BY > div.backgroundContainer__1qPBX > picture.container__2ucky > img.bannerWithCardImage__2lNUF`	www.southwest.com/swa-resources/images/offers/d-spoffers-ad-content-IMG.jpg	110.4 KiB	81.6 KiB
Hotel room `div.container__3Riyt > div.specialOfferContainer__3rd3v > picture.container__2ucky > img.specialOfferImage__2EDwR`	/swa-resources/images/offers/CB964022_HP4---SplOfferThree...	48.0 KiB	41.0 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 307 ms

URL	Time Spent
southwest.com/	307 ms
www.southwest.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 64.9 KiB

URL	Transfer Size	Est Savings
www.southwest.com/v2/landing/home-page/static/25.0.1/css/app-e96e9bea.css	52.8 KiB	47.0 KiB
	20.3 KiB	17.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 500 ms 781.0 KiB

URL	Transfer Size	Est Savings
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js	237.3 KiB	118.4 KiB
aswpsdkus.com/notify/v2/ua-125.min.js	110.7 KiB	79.3 KiB
www.googletagmanager.com/gtag/js?id=DC-8601678&cx=c&gtm=4e64e1	129.1 KiB	61.3 KiB
cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js	111.7 KiB	61.3 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-111e1271.js	132.7 KiB	59.9 KiB
www.googletagmanager.com/gtag/js?id=AW-826888480	143.9 KiB	48.3 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js	83.3 KiB	47.3 KiB
cdn.quantummetric.com/qscripts/quantum-southwest.js	117.9 KiB	46.4 KiB
www.southwest.com/swa-resources/scripts/analytics/analytics.js	182.6 KiB	40.5 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js	53.6 KiB	31.3 KiB
aswpsdkus.com/notify/v2/ua-sdk.min.js	62.3 KiB	31.2 KiB
/di/swadvc/cc.js?sid=7b66b3c6e172eed2&ts=1776294323770&na...	32.4 KiB	26.5 KiB
/ats-modules/7670c832-586e-42cb-9fd5-291b41f6bee1/ats.js	38.5 KiB	22.5 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js	22.2 KiB	22.2 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-adcb47af.js	50.7 KiB	21.6 KiB
/dxjsmodule/12.1a2b7192fd54e87d3971.chunk.js?Q_CLIENTVERS...	35.7 KiB	21.4 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-6fff978b.js	29.8 KiB	21.2 KiB
aswpsdkus.com/notify/v2/ua-666.min.js	28.2 KiB	20.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.southwest.com/resources/c76dc01aee548ff55d184615dd91bee22130011c85bd8	2.0 s	1.8 s	14 ms
www.southwest.com/	1.2 s	840 ms	0.9 ms
Unattributable	950 ms	92 ms	0.5 ms
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js	280 ms	266 ms	8.9 ms
cdn.quantummetric.com/qscripts/quantum-southwest.js	231 ms	218 ms	9.7 ms
www.southwest.com/swa-resources/scripts/analytics/analytics.js	161 ms	114 ms	38 ms
www.southwest.com/assets/app/scripts/swa-common.js	126 ms	111 ms	13 ms
cdn.cookielaw.org/scripttemplates/202410.1.0/otBannerSdk.js	83 ms	57 ms	14 ms
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js	64 ms	24 ms	5.0 ms
www.googletagmanager.com/gtag/js?id=DC-8601678&cx=c&gtm=4e64e1	61 ms	49 ms	12 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	4.0 s
Other	1.1 s
Script Parsing & Compilation	301 ms
Style & Layout	198 ms
Rendering	113 ms
Garbage Collection	104 ms
Parse HTML & CSS	39 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 14.2 KiB

URL	Transfer Size	Est Savings
launchpad.privacymanager.io/latest/launchpad.bundle.js	45.0 KiB	14.2 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	13.7 MiB
cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	10.2 MiB
cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	8.6 MiB
/swa-resources/images/responsive/homepage/prod_ov/gtwys-d...	2.0 MiB
/swa-resources/images/offers/CB964610_HP4---SplOfferThree...	608.3 KiB
www.southwest.com/assets/app/scripts/swa-common.js	240.2 KiB
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js	237.8 KiB
www.southwest.com/swa-resources/scripts/analytics/analytics.js	183.1 KiB
www.googletagmanager.com/gtag/js?id=AW-826888480	144.2 KiB
/swa-resources/images/responsive/homepage/hero/IMG-RHP-He...	138.6 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.bannerWithCardContainer__120BY > div.backgroundContainer__1qPBX > picture.container__2ucky > img.bannerWithCardImage__2lNUF `div.bannerWithCardContainer__120BY > div.backgroundContainer__1qPBX > picture.container__2ucky > img.bannerWithCardImage__2lNUF`	www.southwest.com/swa-resources/images/offers/d-spoffers-ad-content-IMG.jpg
Facebook opens new window `div.socialLinks__3BPmB > a.emphasis__x48LS > picture.container__2ucky > img`	www.southwest.com/swa-resources/images/icons/facebook-icon.svg
Instagram opens new window `div.socialLinks__3BPmB > a.emphasis__x48LS > picture.container__2ucky > img`	www.southwest.com/swa-resources/images/icons/instagram-icon.svg
Youtube opens new window `div.socialLinks__3BPmB > a.emphasis__x48LS > picture.container__2ucky > img`	www.southwest.com/swa-resources/images/icons/youtube-icon.svg
LinkedIn Icon `div.socialLinks__3BPmB > a.emphasis__x48LS > picture.container__2ucky > img`	www.southwest.com/swa-resources/images/icons/linkedin-icon.png
Pinterest opens new window `div.socialLinks__3BPmB > a.emphasis__x48LS > picture.container__2ucky > img`	www.southwest.com/swa-resources/images/icons/pinterest-icon.png
Chase Rapid Rewards Credit Card `div.origin-right-center__DH_BD > div#landingHomePageIndexRotatingBannerOne1 > div.rotatingBannerContainer__1JxRf > img.rotatingBannerImage__3jD18`	www.southwest.com/swa-resources/images/chase-cards/chase_card_tiny.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●User Timing marks and measures 5 user timings

●Avoid long main-thread tasks 14 long tasks found

●Avoid non-composited animations 15 animated elements found

●Network Requests

●Network Round Trip Times 50 ms

●Server Backend Latencies 100 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 30 ms

●Avoid large layout shifts 4 layout shifts found

○INP breakdown

Accessibility

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Super sale! Ready. Set. Jet. `div.mainLayout__1jKOZ > div.leftContainer__m9gfK > div.textContent__3-wMK > div`
One-way as low as* `div.textContent__3-wMK > div.offerDetails__2zw_j > div > div`
89 `div.offerDetails__2zw_j > div > div.currency__1vXod > div.displayLarge__1cPop`
From New York (LaGuardia), NY `div.textContent__3-wMK > div.offerDetails__2zw_j > div > div`
*Restrictions and exclusions apply. 21-day advance purchase required. Seats/day… `div.textContent__3-wMK > div > div.htmlValue__1ElrM > p`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
About Southwest `div.calloutsAndColumns__167Y0 > div.container__3-GC3 > div > h5.bottomNone__22EHe`

These are opportunities to improve keyboard navigation in your application.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Search with low fare calendar `form.form__3tmnN > div.showLowFareContainer__ozV_- > span.lowFareCalendarCheckbox__3CyCf > div.checkbox__37tXt`
Explore package `div > div.container__3Riyt > div.layout__3p5eH > a.navButton__3bxN4`
Explore package `div > div.container__3Riyt > div.layout__3p5eH > a.navButton__3bxN4`
Explore package `div > div.container__3Riyt > div.layout__3p5eH > a.navButton__3bxN4`
See more featured deals `div.layout__HiTxF > div#featuredPackagesCarousel > div.callToAction__B_uQT > a.button__uPCsA`
Privacy Policy `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●ARIA input fields have accessible names

●Elements use only permitted ARIA attributes

●ARIA toggle fields have accessible names

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Aspect Ratio (Displayed)	Aspect Ratio (Actual)
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/ea/f5/0d66416ceb9b7c55a1b1dab1523b.jpg	256 x 160 (1.60)	5254 x 3500 (1.50)
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/7a/19/fffb521a398bc6d4538f03c5c254.jpg	256 x 160 (1.60)	5262 x 3505 (1.50)
div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U `div > div.container__3Riyt > picture.container__2ucky > img.image__2Lq1U`	cdn.propertyview.net/media/images/081/52/dc/18cd3e73557149b8ea724c52a894.jpg	256 x 160 (1.60)	5000 x 3200 (1.56)

General

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-e96e9bea.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-111e1271.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-111e1271.js.map
www.southwest.com/swa-ui/bootstrap/landing-home-page-v2/1/content/en.js
www.southwest.com/swa-resources/scripts/analytics/analytics.js
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-adcb47af.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-adcb47af.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-6fff978b.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-6fff978b.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-49d0a293.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-27545368.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-27545368.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-059be3de.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/vendor-059be3de.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/en.js.map
www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js	www.southwest.com/v2/landing/home-page/static/25.0.1/js/app-dcb821d8.js.map
launchpad.privacymanager.io/latest/launchpad.bundle.js	launchpad.privacymanager.io/latest/launchpad.bundle.js.map

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
/a1/southwest/AEP50KPlus0326?REF=FULLSITE&CELL=62KC&clk=C...	Learn more
/a1/southwest/AEP50KPlus0326?REF=FULLSITE&CELL=62KF&clk=C...	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://southwest.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Best Practices

User Experience

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Navigation

Best Practices

User Experience

General

SEO

Content Best Practices

Keyboard Shortcuts