Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 44.0 MB (36.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$725 investment → $9,129/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~34%.
- Page takes 17.3s to loadUsers abandon at ~3s — you're 14.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.6sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 94 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$9,120 /mo
+33.9pp bounce · ~3,390 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$9.17 /mo
114593.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~11.5 MB per page loadSaves $9.17/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.07 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
17.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.57 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.329
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.32 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
56.58 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.01 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.43 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
626 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.025
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.97 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
13.07 s
Categories
8Performance
Page weighs 44.0 MB (36.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 71+ on Accessibility; you're at 46 — closing this gap is the highest-leverage improvement.
Top 10% of Bootstrap sites score 72+ on Accessibility; you're at 46 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, with F5 BigIP CDN
Stack Architecture
Adobe Analytics 
Adobe Experience Platform Launch 
Adobe Target 2.11.7
Branch 
DoubleClick Floodlight 
Facebook Pixel 
Google Analytics 
Google Tag Manager 
Pinterest Conversion Tag 
Salesforce Salesforce Service Cloud 
Siteimprove 
Movable Ink 
Bootstrap 2/1Facebook 
Framer Motion 
OneTrust 
Open Graph 
PWA 
Priority Hints 
ServiceNow 
core-js 3.45.1
F5 BigIP All Detected Technologies (24)
F5's BIG-IP is a family of products covering software and hardware designed around application availability, access control, and security solutions.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Framer Motion is a modern animation library for JavaScript, React, and Vue.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Progressive Web Apps (PWAs) are web apps built and enhanced with modern APIs to deliver enhanced capabilities, reliability, and installability while reaching anyone, anywhere, on any device, all with a single codebase.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Branch is a mobile deep linking system to increase engagement and retention.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Salesforce is a cloud computing service software (SaaS) that specializes in customer relationship management (CRM).
Salesforce Service Cloud is a customer relationship management (CRM) platform for customer service and support.
Siteimprove is a digital analytics and content QA platform.
Movable Ink is a technology company that allows marketers to change emails after they have been sent out.
Observations (1)
Complex technology stack detected
24 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 44.0 MB (36.4 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found