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https://southwest.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.southwest.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://southwest.com Canonical https://www.southwest.com Match Self-referencing (correct)
A
Meta Tags
Title: 11 chars
PASS
Title: 11 chars
Info::
Page title is set
Got: Filter Icon
Warning::
Title is only 11 characters — consider expanding
Title

"Filter Icon"

11 characters Too short
Robots: Indexable (no restrictions)
A
Content Depth
1102 words, Difficult
PASS
1102 words, Difficult
Info::
Page has 1102 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 10)
1102 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 10

Text-to-HTML Ratio

2% text 98% HTML

7 KB / 290 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
29 images, 22 descriptive filenames
PASS
29 images, 22 descriptive filenames
Info::
7 image(s) have hash/generic filenames
Info::
1 image(s) missing alt text — see Accessibility tab
22 descriptive
3 hash-based
4 generic
29 total
FilenameQualityAltIssues
0d66416ceb9b7c55a1b1dab1523b.jpghash✓1
fffb521a398bc6d4538f03c5c254.jpghash✓1
18cd3e73557149b8ea724c52a894.jpghash✓1
15214;112033;11638generic✓1
Current: 15214;112033;11638
Suggested: 1521411203311638.jpg
v3generic✓1
spp.pldescriptive✗1
pgeneric✓1
Current: p
Suggested: ppide3cbbf84-58cf-4dda-bcaf-4cd9b187dfe5evpageviewv23plwwwsouthwestcom.jpg
sgeneric✓1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
Per-type completeness vs Schema.org requirements + rich-result eligibility
PASS

No structured data detected

Without JSON-LD or microdata, this page can't qualify for any of Google's rich result formats. Even basic Organization or WebSite schema is a quick win.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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