Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
47/100
Site name appears as
| Page title | Aalborg Universitet | |
| og:site_name | Aalborg Universitet | |
| twitter:site | @aalborg_uni | |
| Organization.name | Aalborg Universitet |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
0/20Meta completeness
14/20Organization schema
8/15has name
Contact info discoverable
5/10mailto link + tel link
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- og:image missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
22 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview
aau.dk
AAU - Viden for verden
Aalborg Universitet - Problem- og projektbaseret forskning og uddannelse, der i samspil mellem AAU og omverdenen skaber viden, der forandrer verden.
- twitter:card — summary
- twitter:title — AAU - Viden for verden
- twitter:description — Aalborg Universitet - Problem- og projektbaseret forskning og uddannelse, der i samspil mellem AAU og omverdenen skab...
- twitter:image — Add twitter:image — preview card without an image looks broken
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
AAU.DK
AAU - Viden for verden
Aalborg Universitet - Problem- og projektbaseret forskning og uddannelse, der i samspil mellem AAU og omverdenen skaber viden, der forandrer verden.
- og:title — AAU - Viden for verden
- og:description — Aalborg Universitet - Problem- og projektbaseret forskning og uddannelse, der i samspil mellem AAU og omverdenen skab...
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://www.aau.dk/
- og:site_name — Aalborg Universitet
No preview image for Facebook
→ Add og:image (recommended 1200×630)
AAU - Viden for verden
aau.dk
- og:title — AAU - Viden for verden
- og:description — Aalborg Universitet - Problem- og projektbaseret forskning og uddannelse, der i samspil mellem AAU og omverdenen skab...
- og:image — Add og:image — preview card without an image looks broken
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
aau.dk
AAU - Viden for verden
Aalborg Universitet - Problem- og projektbaseret forskning og uddannelse, der i samspil mellem AAU og omverdenen skaber viden, der forandrer verden.
- og:title — AAU - Viden for verden
- og:description — Aalborg Universitet - Problem- og projektbaseret forskning og uddannelse, der i samspil mellem AAU og omverdenen skab...
- og:image — Add og:image — preview card without an image looks broken
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
ALinks152 links checked, 151 healthy, 1 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 429 | https://www.instagram.com/aalborguni/ | <a> | Too Many Requests |
Redirects (6)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.f5.com/company/policies/priv... | https://www.f5.com/company/policies/priv... | <a> | 0 |
| https://vimeo.com/privacy | https://vimeo.com/privacy | <a> | 0 |
| https://www.snap.com/en-GB/privacy/priva... | https://www.snap.com/en-GB/privacy/priva... | <a> | 0 |
| https://support.microsoft.com/en-us/help... | https://support.microsoft.com/en-us/help... | <a> | 0 |
| https://support.microsoft.com/en-us/help... | https://support.microsoft.com/en-us/help... | <a> | 0 |
| https://www.snapchat.com/add/aauuni | https://www.snapchat.com/add/aauuni | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "EducationalOrganization",
"name": "Aalborg Universitet",
"legalName": "Aalborg Universitet",
"image": "https://www.aau.dk/android-chrome-512x512.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "Fredrik Bajers Vej 7K",
"addressLocality": "Aalborg Ø",
"postalCode": "9220",
"addressCountry": "DK",
"email": "aau@aau.dk",
"telephone": "Tlf.: 9940 9940"
}
}{
"@context": "https://schema.org",
"@type": "CollegeOrUniversity",
"name": "Aalborg Universitet",
"legalName": "Aalborg Universitet",
"image": "https://www.aau.dk/android-chrome-512x512.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "Fredrik Bajers Vej 7K",
"addressLocality": "Aalborg Ø",
"postalCode": "9220",
"addressCountry": "DK",
"email": "aau@aau.dk",
"telephone": "Tlf.: 9940 9940"
}
}