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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
B
Structured Data
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #1
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
Custom type "ImageObject" — unable to validate specific properties
Info::
Custom type "SiteNavigationElement" — unable to validate specific properties
Info::
3 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

JSON-LD Blocks

Block 1 : Corporation
2 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@graph": [
    {
      "@type": "Corporation",
      "@id": "https://kpmg.com/xx#corporation",
      "url": "https://kpmg.com/xx/en#home",
      "name": "KPMG International | Home",
      "description": "Welcome to KPMG International.",
      "image": "/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg",
      "logo": {
        "@type": "ImageObject",
        "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
        "width": "77",
        "height": "30"
      },
      "address": {}
    },
    {
      "@type": "WebSite",
      "@id": "https://kpmg.com/xx#website",
      "url": "https://kpmg.com/xx/en#home",
      "name": "KPMG International | Home"
    },
    {
      "@context": "https://schema.org",
      "@type": "WebPage",
      "name": "KPMG International | Home",
      "url": "https://kpmg.com/xx/en.html",
      "description": "Welcome to KPMG International.",
      "publisher": {
        "@type": "Corporation",
        "name": "KPMG",
        "logo": {
          "@type": "ImageObject",
          "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1"
        }
      },
      "mainEntityOfPage": {
        "@type": "WebSite",
        "name": "KPMG",
        "url": "https://kpmg.com/xx/en#home"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.kpmg.com/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "Corporation",
      "@id": "https://kpmg.com/xx#organization",
      "name": "KPMG International | Home",
      "logo": {
        "@type": "ImageObject",
        "url": "https://assets.kpmg.com/is/image/kpmg/kpmg-logo-1",
        "width": "77",
        "height": "30"
      },
      "parentOrganization": {
        "@id": "https://kpmg.com/xx#corporation"
      }
    }
  ]
}
Block 2 : ImageObject
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "ImageObject",
  "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
  "creator": {
    "@type": "Corporation",
    "name": "KPMG International Limited"
  },
  "contentUrl": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
  "copyrightNotice": "KPMG International Limited",
  "potentialAction": {
    "@type": "ViewAction",
    "url": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://kpmg.com/content/experience-fragments/kpmgpublic/xx/en/site/header/master/_jcr_content/root/header/logo.coreimg.svg/1724184164104/logo.svg.html"
    }
  }
}
Block 3 : SiteNavigationElement
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "SiteNavigationElement",
  "name": "KPMG",
  "url": "https://kpmg.com/xx/en#home",
  "mainEntity": {
    "@type": "ItemList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "name": "All Insights",
        "url": "https://kpmg.com/xx/en/our-insights.html"
      },
      {
        "@type": "ListItem",
        "name": "AI and Technology",
        "url": "https://kpmg.com/xx/en/our-insights/ai-and-technology.html"
      },
      {
        "@type": "ListItem",
        "name": "ESG",
        "url": "https://kpmg.com/xx/en/our-insights/esg.html"
      },
      {
        "@type": "ListItem",
        "name": "Operations",
        "url": "https://kpmg.com/xx/en/our-insights/operations.html"
      },
      {
        "@type": "ListItem",
        "name": "Risk and Regulation",
        "url": "https://kpmg.com/xx/en/our-insights/risk-and-regulation.html"
      },
      {
        "@type": "ListItem",
        "name": "Transformation",
        "url": "https://kpmg.com/xx/en/our-insights/transformation.html"
      },
      {
        "@type": "ListItem",
        "name": "Value Creation",
        "url": "https://kpmg.com/xx/en/our-insights/value-creation.html"
      },
      {
        "@type": "ListItem",
        "name": "Workforce",
        "url": "https://kpmg.com/xx/en/our-insights/workforce.html"
      },
      {
        "@type": "ListItem",
        "name": "Industries",
        "url": "https://kpmg.com/xx/en/what-we-do/industries.html"
      },
      {
        "@type": "ListItem",
        "name": "Services",
        "url": "https://kpmg.com/xx/en/what-we-do/services.html"
      },
      {
        "@type": "ListItem",
        "name": "Global Alliances & Ecosystems",
        "url": "https://kpmg.com/xx/en/what-we-do/alliances.html"
      },
      {
        "@type": "ListItem",
        "name": "KPMG Careers",
        "url": "https://kpmg.com/xx/en/careers.html"
      },
      {
        "@type": "ListItem",
        "name": "Who we are",
        "url": "https://kpmg.com/xx/en/careers/who-we-are.html"
      },
      {
        "@type": "ListItem",
        "name": "What we do",
        "url": "https://kpmg.com/xx/en/careers/what-we-do.html"
      },
      {
        "@type": "ListItem",
        "name": "Working at KPMG",
        "url": "https://kpmg.com/xx/en/careers/working-at-kpmg.html"
      },
      {
        "@type": "ListItem",
        "name": "Job search",
        "url": "https://kpmg.com/xx/en/careers/job-search.html"
      },
      {
        "@type": "ListItem",
        "name": "Link One",
        "url": "https://kpmg.com/xx/en.html"
      },
      {
        "@type": "ListItem",
        "name": "Link Two",
        "url": "https://kpmg.com/xx/en.html"
      },
      {
        "@type": "ListItem",
        "name": "Link Three",
        "url": "https://kpmg.com/xx/en.html"
      },
      {
        "@type": "ListItem",
        "name": "Link Four",
        "url": "https://kpmg.com/xx/en.html"
      }
    ]
  }
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

57/100

Site name appears as

Page titleFilter Button
og:site_nameKPMG
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is short (30 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 30 chars Expected: 55–200 chars
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: 30 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

kpmg.com

KPMG International | Home

Welcome to KPMG International.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

KPMG.COM

KPMG International | Home

Welcome to KPMG International.

Preview quality · Facebook A · 85/100
  • og:title — KPMG International | Home
  • og:description — Welcome to KPMG International.
  • og:image — https://kpmg.com/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — https://kpmg.com/xx/en.html
  • og:site_name — KPMG

KPMG International | Home

kpmg.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — KPMG International | Home
  • og:description — Welcome to KPMG International.
  • og:image — https://kpmg.com/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg

kpmg.com

KPMG International | Home

Welcome to KPMG International.

Preview quality · Slack A+ · 100/100
  • og:title — KPMG International | Home
  • og:description — Welcome to KPMG International.
  • og:image — https://kpmg.com/content/dam/kpmgsites/xx/images/2025/04/girl-with-specs-and-techy-screen.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 83/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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