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https://thebirdkc.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
2
REVIEW
2
PASS
5
INFO
0
Checks
9
5 PASS 2 REVIEW 2 FIX
D
Image Optimization
Action
4 issues found across 21 images
FIX
4 issues found across 21 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 74 KB.
Got: ~74 KB wasted
Info::
19 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
4 of 21 images use legacy formats
Warning::
19 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

39/100

Site name appears as

Page titleThe Bird Comedy Theater
og:site_nameThe Bird Comedy Theater - Kansas City's Best Comedy Club Since 2022
twitter:site@thebirdcomedy
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

Preview

No image set

thebirdkc.com

KC's Best Comedy Club - The Bird Comedy Theater

The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in The Crossroads Arts District in KCMO!

Preview quality · Twitter/X C · 65/100
  • twitter:card — summary_large_image
  • twitter:title — KC's Best Comedy Club - The Bird Comedy Theater
  • twitter:description — The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in Th...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

THEBIRDKC.COM

KC's Best Comedy Club - The Bird Comedy Theater

The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in The Crossroads Arts District in KCMO!

Preview quality · Facebook C · 65/100
  • og:title — KC's Best Comedy Club - The Bird Comedy Theater
  • og:description — The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in Th...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://thebirdkc.com/
  • og:site_name — The Bird Comedy Theater - Kansas City's Best Comedy Club Since 2022

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

KC's Best Comedy Club - The Bird Comedy Theater

thebirdkc.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (152 chars / 150 max)

  • og:title — KC's Best Comedy Club - The Bird Comedy Theater
  • og:description — The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in Th...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (152 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

thebirdkc.com

KC's Best Comedy Club - The Bird Comedy Theater

The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in The Crossroads Arts District in KCMO!

Preview quality · Slack B · 80/100
  • og:title — KC's Best Comedy Club - The Bird Comedy Theater
  • og:description — The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in Th...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 67/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "itemListElement" for BreadcrumbList
The "itemListElement" property is required for the BreadcrumbList schema type.

The "itemListElement" property is required for the BreadcrumbList schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
2 properties Valid
Missing required property: itemListElement
{
  "@context": "https:\/\/schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "@id": "https:\/\/thebirdkc.com\/#breadcrumblist",
      "itemListElement": [
        {
          "@type": "ListItem",
          "@id": "https:\/\/thebirdkc.com#listItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "Organization",
      "@id": "https:\/\/thebirdkc.com\/#organization",
      "name": "The Bird Comedy Theater",
      "description": "Kansas City's Best Comedy Club Since 2022",
      "url": "https:\/\/thebirdkc.com\/",
      "telephone": "+18169294383",
      "logo": {
        "@type": "ImageObject",
        "url": "https:\/\/thebirdkc.com\/wp-content\/uploads\/2024\/06\/TheBirdLogo.png",
        "@id": "https:\/\/thebirdkc.com\/#organizationLogo",
        "width": 400,
        "height": 400,
        "caption": "#1 Comedy Club and Improv in Kansas City"
      },
      "image": {
        "@id": "https:\/\/thebirdkc.com\/#organizationLogo"
      },
      "sameAs": [
        "https:\/\/www.facebook.com\/thebirdcomedytheater",
        "https:\/\/www.twitter.com\/thebirdcomedy",
        "https:\/\/www.instagram.com\/thebirdkc",
        "https:\/\/www.tiktok.com\/@thebirdkc",
        "https:\/\/www.youtube.com\/channel\/UCnKNIBHhtv-p8TNC2VFKeng",
        "https:\/\/www.linkedin.com\/company\/thebirdkc\/"
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https:\/\/thebirdkc.com\/#webpage",
      "url": "https:\/\/thebirdkc.com\/",
      "name": "KC's Best Comedy Club - The Bird Comedy Theater",
      "description": "The Bird Comedy Theater is Kansas City's Best Comedy Club. Featuring Improv, Sketch, Stand-Up & More every week in The Crossroads Arts District in KCMO!",
      "inLanguage": "en-US",
      "isPartOf": {
        "@id": "https:\/\/thebirdkc.com\/#website"
      },
      "breadcrumb": {
        "@id": "https:\/\/thebirdkc.com\/#breadcrumblist"
      },
      "datePublished": "2024-06-18T03:28:14-05:00",
      "dateModified": "2026-05-05T09:41:59-05:00"
    },
    {
      "@type": "WebSite",
      "@id": "https:\/\/thebirdkc.com\/#website",
      "url": "https:\/\/thebirdkc.com\/",
      "name": "The Bird Comedy Theater",
      "description": "Kansas City's Best Comedy Club Since 2022",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https:\/\/thebirdkc.com\/#organization"
      }
    }
  ]
}
A+
Rich Results Eligibility
1 JSON-LD block(s) declaring 4 schema type(s)
PASS
1 JSON-LD block(s) declaring 4 schema type(s)
Info::
4 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): BreadcrumbList, Organization, WebPage, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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