Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
61/100
Site name appears as
| Page title | Dr. Mário Franco - Cirurgia Refrativa | |
| og:site_name | — | |
| twitter:site | — | |
| Organization.name | Vip Oftalmologia | Dr. Mario Franco - Cirurgia Refrativa |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
8/15has name + url
Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- Organization schema missing logo — add a logo property pointing to a square PNG
- Consider adding contactPoint — helps appear in "contact us" rich results
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
ALinks14 links checked, 13 healthy, 1 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| 403 | https://mgx-backend-cdn.metadl.com | <link> | Forbidden |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
text/htmlThe og:image URL returned MIME type "text/html", which is not an image.
image/*og:image pointing at HTML or a 404 means social cards render with no image — engagement plummets vs image-cards.
Learn more ▾ ▴
Social platforms validate og:image's Content-Type. If the URL returns text/html (404 page) or any non-image type, the platform skips the image and renders a text-only card. Verify your og:image URL returns image/png, image/jpeg, or image/webp with a 200 response.
Source: Open Graph Protocol
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview

Vipoftalmologia.com.br
Vip Oftalmologia | Dr. Mário Franco - Cirurgia Refrativa
Clínica humanizada com excelência em atendimentos oftalmológicos em Brasília. Realize suas cirurgia refrativa conosco.
- twitter:card — summary_large_image
- twitter:title — Vip Oftalmologia - Clínica de Olhos em Brasília
- twitter:description — Clínica humanizada com excelência em atendimentos oftalmológicos em Brasília. Realize suas cirurgia refrativa conosco.
- twitter:image — https://vipoftalmologia.com/dist/assets/logo.webp

VIPOFTALMOLOGIA.COM.BR
Vip Oftalmologia | Dr. Mário Franco - Cirurgia Refrativa
Clínica humanizada com excelência em atendimentos oftalmológicos em Brasília. Realize suas cirurgia refrativa conosco.
- og:title — Vip Oftalmologia | Dr. Mário Franco - Cirurgia Refrativa
- og:description — Clínica humanizada com excelência em atendimentos oftalmológicos em Brasília. Realize suas cirurgia refrativa conosco.
- og:image — https://vipoftalmologia.com/dist/assets/logo.webp
- og:type — website
- og:url — https://vipoftalmologia.com.br/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Vip Oftalmologia | Dr. Mário Franco - Cirurgia Refrativa
Vipoftalmologia.com.br
- og:title — Vip Oftalmologia | Dr. Mário Franco - Cirurgia Refrativa
- og:description — Clínica humanizada com excelência em atendimentos oftalmológicos em Brasília. Realize suas cirurgia refrativa conosco.
- og:image — https://vipoftalmologia.com/dist/assets/logo.webp
Vipoftalmologia.com.br
Vip Oftalmologia | Dr. Mário Franco - Cirurgia Refrativa
Clínica humanizada com excelência em atendimentos oftalmológicos em Brasília. Realize suas cirurgia refrativa conosco.

- og:title — Vip Oftalmologia | Dr. Mário Franco - Cirurgia Refrativa
- og:description — Clínica humanizada com excelência em atendimentos oftalmológicos em Brasília. Realize suas cirurgia refrativa conosco.
- og:image — https://vipoftalmologia.com/dist/assets/logo.webp
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
Adding "openingHours" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@id": "https://vipoftalmologia.com.br",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressCountry": "BR",
"addressLocality": "Brasília",
"addressRegion": "DF",
"postalCode": "72007-750",
"streetAddress": "Rua 12 Chácara 129A conjunto A, s/n, lote 14, sala 101, Edifício Araújo e Souza"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"ratingCount": "140",
"ratingValue": "4.9"
},
"description": "Vip Oftalmologia | Dr. Mario Franco - Referência em Cirurgia Refrativa e Ceratocone em Brasília. Mais de 30 anos em cirurgia refrativa LASIK, TransPRK, catarata, ceratocone e tratamento para olho seco.",
"hasMap": "https://maps.google.com/maps?cid=17761449229166198293",
"image": "https://lh3.googleusercontent.com/T5bcRw2P2JCsrCvIndeu2U77nhgUjK0Xskd38aeEci2YkaK2itwMq6vu91Z42ySbltFGKQfNrMVlPJWjKQ=s0",
"name": "Vip Oftalmologia | Dr. Mario Franco - Cirurgia Refrativa",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"closes": "18:00:00",
"dayOfWeek": "MONDAY",
"opens": "09:00:00"
},
{
"@type": "OpeningHoursSpecification",
"closes": "18:00:00",
"dayOfWeek": "TUESDAY",
"opens": "09:00:00"
},
{
"@type": "OpeningHoursSpecification",
"closes": "18:00:00",
"dayOfWeek": "WEDNESDAY",
"opens": "09:00:00"
},
{
"@type": "OpeningHoursSpecification",
"closes": "18:00:00",
"dayOfWeek": "THURSDAY",
"opens": "09:00:00"
},
{
"@type": "OpeningHoursSpecification",
"closes": "18:00:00",
"dayOfWeek": "FRIDAY",
"opens": "09:00:00"
}
],
"sameAs": [
"https://vipoftalmologia.com.br/cirurgia-refrativa",
"https://www.tiktok.com/@vipoftalmologia",
"https://www.linkedin.com/company/vip-oftalmologia/",
"https://www.instagram.com/vipoftalmologia/",
"https://www.facebook.com/100088554471086/",
"https://www.doctoralia.com.br/mario-martins-franco-2/oftalmologista/brasilia"
],
"telephone": "+55 61 99414-6446",
"url": "https://vipoftalmologia.com.br"
}