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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
88
GRADE
B
FIX
1
REVIEW
2
PASS
6
INFO
0
Checks
9
6 PASS 2 REVIEW 1 FIX
F
Image Optimization
Action
5 issues found across 17 images
FIX
5 issues found across 17 images
Warning::
1 images significantly larger than display size
Resizing to display dimensions could save approximately 22 KB.
Got: ~22 KB wasted
Warning::
1 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
15 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
7 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
1 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://www.weston.com.ua/images/banners/main/delivery.webp.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

61/100

Site name appears as

Page titleвиробник душових кабін і піддонів в Україні
og:site_name—
twitter:site—
Organization.nameWeston

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

mailto link + tel link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • twitter:card missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:description is long (300 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 300 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
URL: 300 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

www.weston.com.ua

Weston - інтернет магазин сантехніки для ванної кімнати

Weston — ваш надійний інтернет-магазин сантехніки та обладнання для ванної кімнати. Пропонуємо широкий вибір душових кабін, піддонів та інших товарів для комфортного облаштування дому. Висока якість, доступні ціни та професійні консультації ☎️+38 067 888 00 15 — усе для вашого ідеального інтер’єру✅

Preview quality · Twitter/X F · 40/100

Title will be truncated (96 chars / 70 max)

Description will be truncated (540 chars / 200 max)

  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • Title will be truncated on Twitter/X (96 chars, max 70)

    → Shorten the title to ≤70 characters

  • Description will be truncated on Twitter/X (540 chars, max 200)

    → Tighten the description to ≤200 characters

WWW.WESTON.COM.UA

Weston - інтернет магазин сантехніки для ванної кімнати

Weston — ваш надійний інтернет-магазин сантехніки та обладнання для ванної кімнати. Пропонуємо широкий вибір душових кабін, піддонів та інших товарів для комфортного облаштування дому. Висока якість, доступні ціни та професійні консультації ☎️+38 067 888 00 15 — усе для вашого ідеального інтер’єру✅

Preview quality · Facebook B · 75/100

Title will be truncated (96 chars / 60 max)

Description will be truncated (540 chars / 155 max)

  • og:title — Weston - інтернет магазин сантехніки для ванної кімнати
  • og:description — Weston — ваш надійний інтернет-магазин сантехніки та обладнання для ванної кімнати. Пропонуємо широкий вибір душових ...
  • og:image — https://www.weston.com.ua/images/banners/main/first-screen.webp
  • og:type — article
  • og:url — https://www.weston.com.ua/
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Title will be truncated on Facebook (96 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (540 chars, max 155)

    → Tighten og:description to ≤155 characters

Weston - інтернет магазин сантехніки для ванної кімнати

www.weston.com.ua

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (540 chars / 150 max)

  • og:title — Weston - інтернет магазин сантехніки для ванної кімнати
  • og:description — Weston — ваш надійний інтернет-магазин сантехніки та обладнання для ванної кімнати. Пропонуємо широкий вибір душових ...
  • og:image — https://www.weston.com.ua/images/banners/main/first-screen.webp

  • Description will be truncated on LinkedIn (540 chars, max 150)

    → Tighten og:description to ≤150 characters

www.weston.com.ua

Weston - інтернет магазин сантехніки для ванної кімнати

Weston — ваш надійний інтернет-магазин сантехніки та обладнання для ванної кімнати. Пропонуємо широкий вибір душових кабін, піддонів та інших товарів для комфортного облаштування дому. Висока якість, доступні ціни та професійні консультації ☎️+38 067 888 00 15 — усе для вашого ідеального інтер’єру✅

Preview quality · Slack A+ · 100/100

Description will be truncated (540 chars / 300 max)

  • og:title — Weston - інтернет магазин сантехніки для ванної кімнати
  • og:description — Weston — ваш надійний інтернет-магазин сантехніки та обладнання для ванної кімнати. Пропонуємо широкий вибір душових ...
  • og:image — https://www.weston.com.ua/images/banners/main/first-screen.webp

  • Long description may be shortened by Slack (540 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 77/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.weston.com.ua/",
  "name": "Weston",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.weston.com.ua/search?query={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 2 : Organization
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "https://www.weston.com.ua/",
  "name": "Weston",
  "logo": "https://www.weston.com.ua/images/logo_white.svg",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+38 (067) 95-90-015",
      "contactType": "customer service"
    }
  ]
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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