Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
28/100
Site name appears as
| Page title | National Today | |
| og:site_name | National Today | |
| twitter:site | @natltoday | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
0/20Meta completeness
8/20Organization schema
0/15Contact info discoverable
0/10no contact info discoverable
Findings
- Brand name differs across channels — users see inconsistent identity
- No social share image — shared links render as bare URLs
- og:image missing
- No Organization schema — Google can't render your logo in the knowledge panel
- No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
The og:image tag provides a preview image for social sharing.
No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.
Learn more ▾ ▴
Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.
Source: Open Graph Protocol
4 charsIdeal length is 25–60 characters for social sharing previews.
25–60 charsog:title very short — may render with awkward whitespace in social cards.
Source: Open Graph Protocol
Preview
nationaltoday.com
Home
No description
Description will be truncated (597 chars / 200 max)
- twitter:card — summary_large_image
- twitter:title — falling back from og:title
- twitter:description — falling back from <meta name=description>
- twitter:image — Add twitter:image — preview card without an image looks broken
Description will be truncated on Twitter/X (597 chars, max 200)
→ Tighten the description to ≤200 characters
No preview image for Twitter/X
→ Add og:image or twitter:image (≥300×157 for summary_large_image)
NATIONALTODAY.COM
Home
No description
Description will be truncated (597 chars / 155 max)
- og:title — Home
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
- og:type — website
- og:url — https://nationaltoday.com/
- og:site_name — National Today
Description will be truncated on Facebook (597 chars, max 155)
→ Tighten og:description to ≤155 characters
No preview image for Facebook
→ Add og:image (recommended 1200×630)
Home
nationaltoday.com
Description will be truncated (597 chars / 150 max)
- og:title — Home
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Description will be truncated on LinkedIn (597 chars, max 150)
→ Tighten og:description to ≤150 characters
No preview image for LinkedIn
→ Add og:image (recommended 1200×627)
nationaltoday.com
Home
No description
Description will be truncated (597 chars / 300 max)
- og:title — Home
- og:description — falling back from <meta name=description>
- og:image — Add og:image — preview card without an image looks broken
Long description may be shortened by Slack (597 chars, guideline ~300)
→ Consider tightening to ~300 chars for the cleanest unfurl
No preview image — Slack unfurl will be text-only
→ Add og:image or twitter:image
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | — | — | — |
ALinks200 links checked, 198 healthy, 2 brokenPASS
Broken Links (2)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://nationaltoday.com/november-holidays/ | <a> | Not Found |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nationaltoday.com/",
"url": "https://nationaltoday.com/",
"name": "National Today",
"isPartOf": {
"@id": "https://nationaltoday.com/#website"
},
"datePublished": "2019-02-02T14:38:15+00:00",
"dateModified": "2023-02-27T03:29:17+00:00",
"breadcrumb": {
"@id": "https://nationaltoday.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nationaltoday.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nationaltoday.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nationaltoday.com/#website",
"url": "https://nationaltoday.com/",
"name": "National Today",
"description": "Holiday fun to brighten your day",
"inLanguage": "en-US"
}
]
}