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SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
2
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 2 REVIEW
B
Image SEO
59 images, 28 descriptive filenames
REVIEW
59 images, 28 descriptive filenames
Warning::
53% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
28 descriptive
0 hash-based
31 generic
59 total
FilenameQualityAltIssues
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1
.generic✓1

See Accessibility tab for detailed alt text quality analysis.

Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.

Why this matters

Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.

Source: Google Image SEO

C
Schema Markup Audit
Action
2 schema types detected
REVIEW

Rich result eligibility

Organization Eligible

Organization knowledge panel

Article Not eligible

Article rich results

Missing: image, author

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 3/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
Article json-ld → Article rich results
2/4 required · 1/2 recommended
Required fields (Google)
  • headline — Required — used as the rich result title
  • image — Add at least one high-resolution image (1200px+ wide) Required for top-stories carousel eligibility
  • author — Add an author Person or Organization with name Required by Google's E-E-A-T guidelines
  • datePublished — Required for time-sensitive rich results
Recommended fields
  • dateModified — Signals freshness to the news algorithm
  • description — Add a description / dek string Used as the result snippet
Google's spec for this type

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Your Article structured data is missing required fields for Google's Article rich results. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.patheos.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://patheos.com Canonical https://www.patheos.com/ Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Patheos | Hosting The Conversation On Faith
Info::
Title length (43 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Patheos | Hosting The Conversation On Faith"

43 characters Optimal ✓
Title: Patheos | Hosting The Conversation On Faith
H1: THE WORLD'S HOMEPAGE FOR ALL RELIGION
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Content Depth
2727 words, Difficult
PASS
2727 words, Difficult
Info::
Page has 2727 words — good depth for search engines
Info::
Reading level: Difficult (grade 12)
2727 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 12

Text-to-HTML Ratio

7% text 93% HTML

17 KB / 238 KB

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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