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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
0
REVIEW
4
PASS
1
INFO
0
Checks
5
1 PASS 4 REVIEW
B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

Preview

edf.org

Environmental Defense Fund - Finding the ways that work

No description

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Environmental Defense Fund - Finding the ways that work
  • twitter:description — falling back from <meta name=description>
  • twitter:image — https://www.edf.org/sites/all/themes/edf/images/edf-logo-1200x630.png

EDF.ORG

Environmental Defense Fund - Finding the ways that work

No description

Preview quality · Facebook A+ · 95/100
  • og:title — Environmental Defense Fund - Finding the ways that work
  • og:description — falling back from <meta name=description>
  • og:image — https://www.edf.org/sites/all/themes/edf/images/edf-logo-1200x630.png
  • og:type — website
  • og:url — https://www.edf.org
  • og:site_name — Environmental Defense Fund

Environmental Defense Fund - Finding the ways that work

edf.org

Preview quality · LinkedIn A+ · 95/100
  • og:title — Environmental Defense Fund - Finding the ways that work
  • og:description — falling back from <meta name=description>
  • og:image — https://www.edf.org/sites/all/themes/edf/images/edf-logo-1200x630.png

edf.org

Environmental Defense Fund - Finding the ways that work

No description

Preview quality · Slack A+ · 95/100
  • og:title — Environmental Defense Fund - Finding the ways that work
  • og:description — falling back from <meta name=description>
  • og:image — https://www.edf.org/sites/all/themes/edf/images/edf-logo-1200x630.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleTikTok
og:site_nameEnvironmental Defense Fund
twitter:site@EnvDefenseFund
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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