Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
48/100
Site name appears as
| Page title | LargeChevron | |
| og:site_name | British Vogue | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
8/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BLinks200 links checked, 197 healthy, 3 brokenREVIEW
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| ERR | https://www.vogue.co.uk/affordable-shopping-edit | <a> | Get "https://www.vogue.co.uk/affordable-... |
| ERR | https://www.vogue.co.kr/ | <a> | Get "https://www.vogue.co.kr/": context ... |
| 403 | https://ads-static.conde.digital | <link> | Forbidden |
| 403 | https://6sense.com/privacy-policy/ | <a> | Forbidden |
Redirects (4)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://cdn.gladly.com/chat-sdk/widget.j... | https://cdn.gladly.com/chat-sdk/widget.j... | <script> | 0 |
| https://www.abcsinsights.com/privacy/ad-... | https://www.abcsinsights.com/privacy/ad-... | <a> | 0 |
| https://vogue.co.uk/auth/initiate?redire... | https://vogue.co.uk/auth/initiate?redire... | <a> | 0 |
| https://vanityfair.com/london/ | https://vanityfair.com/london/ | <a> | 0 |
COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.pngThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
72 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

vogue.co.uk
British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
No description
Title will be truncated (72 chars / 70 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — Add twitter:description to give the preview body text
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (72 chars, max 70)
→ Shorten the title to ≤70 characters

VOGUE.CO.UK
British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
No description
Title will be truncated (72 chars / 60 max)
- og:title — British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
- og:description — Add og:description to give the preview body text
- og:image — https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png
- og:type — website
- og:url — https://www.vogue.co.uk/
- og:site_name — British Vogue
Title will be truncated on Facebook (72 chars, max 60)
→ Shorten og:title to ≤60 characters

British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
vogue.co.uk
- og:title — British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
- og:description — Add og:description to give the preview body text
- og:image — https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png
vogue.co.uk
British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
No description

- og:title — British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers
- og:description — Add og:description to give the preview body text
- og:image — https://media.vogue.co.uk/photos/6053836e107e7ce55db44cf5/16:9/w_1280,c_limit/meta-site-image.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "British Vogue",
"logo": {
"@type": "ImageObject",
"url": "https://www.vogue.co.uk/verso/static/vogue-global/assets/logo-seo.png",
"width": "500px",
"height": "152px"
},
"url": "https://www.vogue.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.vogue.co.uk",
"name": "British Vogue",
"headline": "British Vogue - Fashion, Trends, Latest News, Catwalk Photos & Designers",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.vogue.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Inside Jack Whitehall And Roxy Horner’s Country Wedding: 2 Dresses, An 8-Tier Cake And Lots Of “Blubbing”",
"url": "https://www.vogue.co.uk/gallery/jack-whitehall-roxy-horner-wedding",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "“It’s Fun To Flip The Form”: Charli XCX Lets *Vogue* In On Her Rock Reinvention",
"url": "https://www.vogue.co.uk/article/charli-xcx-british-vogue-interview",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Victoria Beckham’s Gap Collaboration Is Coming – Here’s What You Need To Know",
"url": "https://www.vogue.co.uk/article/victoria-beckham-gap-collaboration",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Charli XCX Is British *Vogue*’s May 2026 Cover Star",
"url": "https://www.vogue.co.uk/article/editors-letter-british-vogue-may-2026",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Celebrity Coachella 2026 Outfits: Sabrina, Madonna And More",
"url": "https://www.vogue.co.uk/gallery/coachella-celebrity-outfits-2026",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "All Of The *Devil Wears Prada 2* Fashions So Far",
"url": "https://www.vogue.co.uk/gallery/all-of-the-devil-wears-prada-2-premiere-fashions-so-far",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Love Them Or Hate Them, The Boho Jelly Sandal Is Summer’s Most Surprising Wedding-Guest Shoe",
"url": "https://www.vogue.co.uk/article/jelly-heels-wedding-guest-shoe",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Key Spring/Summer 2026 Trends To Shop Now",
"url": "https://www.vogue.co.uk/article/spring-summer-2026-fashion-trends",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Kate Marks Queen Elizabeth’s 100th Birthday Wearing The Late Monarch’s Pearls",
"url": "https://www.vogue.co.uk/article/kate-middleton-queen-pearls-centenary",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best *The Devil Wears Prada* Look Didn’t Even Make It To The Premiere",
"url": "https://www.vogue.co.uk/article/the-best-devil-wears-prada-premiere-look",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Laura Harrier Says Long Live Naked Dressing",
"url": "https://www.vogue.co.uk/article/laura-harrier-naked-dressing",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "20 Years On, Kate Moss’s Spring-In-The-City Uniform Still Hits",
"url": "https://www.vogue.co.uk/article/kate-moss-loewe-amazona-180-it-bag",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Are You Ready For The Return Of Cleavage?",
"url": "https://www.vogue.co.uk/article/return-of-cleavage",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "On What Would Have Been Her 100th Birthday, A Detailed Look At Queen Elizabeth II’s Life In Style",
"url": "https://www.vogue.co.uk/gallery/style-file-the-queen",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Meet Charlotte Boggia, The Manchester Model Going Supernova",
"url": "https://www.vogue.co.uk/article/charlotte-boggia-model-interview",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Fashion’s Favourite Foodie Laila Gohar’s Arket Collaboration Has Arrived",
"url": "https://www.vogue.co.uk/article/laila-gohar-arket-collection",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "24 New Arrivals We’re Loving This Week",
"url": "https://www.vogue.co.uk/shopping/new-arrivals",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "10 Items You Need For A ‘90s-Inspired Capsule Wardrobe",
"url": "https://www.vogue.co.uk/article/90s-capsule-wardrobe",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Victoria Beckham’s Gap Collaboration Is Coming – Here’s What You Need To Know",
"url": "https://www.vogue.co.uk/article/victoria-beckham-gap-collaboration",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "I Tried On The Best Uniqlo Trousers For Spring So You Don’t Have To",
"url": "https://www.vogue.co.uk/article/best-uniqlo-trousers",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.vogue.co.uk"
}
}
]