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Audit Complete

Results for https://klaviyo.com

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E-commerce · estimated Tracking: purchases
United Stated United Stated · New York Completed: Apr 16, 2026 17:51 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C71

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Room to improve — your 29.0s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WooCommerce sites average 76
At average
Sanity sites average 74
At average
Better than 9% of Sanity sites See full Sanity benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
3

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
4

Page weighs 24.6 MB (8.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
5

1 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 29.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 29.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.

Conversion Barriers

2 critical 5 warning

7 barrier(s) likely increasing bounce by ~28%.

Speed (2)

Page takes 29.0s to load

+12% bounce

Users abandon at ~3s — you're 26.5s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 7.3s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (1)

13 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $2.12/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -95%

Investment

$500

5h · 5 findings

Monthly returns

$2.12 /mo

~$25 / year

  • Bandwidth savings $2.12

Regulatory risk avoided

USD 157,500

if kept compliant

  • ADA Title III USD 150,000
  • CCPA/CPRA USD 7,500

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,127 / month at risk

~$157,525 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • 2 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

+7 more

Bandwidth Waste

$2.12 /mo

26528.8 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~2.7 MB per page load
    Saves $2.12/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

23
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
90
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

13.74 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

29.01 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

7.29 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.095

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

13.74 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

44.21 s

Detailed Report

Audit breakdown by category with detailed findings.

23

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
assets.qualified.com/static-media/piperx-orb/orb-animation.mp40.0 ms708.8 KiB
js.hsforms.net/forms/embed/v2.js300.0 s192.8 KiB
t.contentsquare.net/uxa/d7d7a4ae1fff8.js900.0 s142.7 KiB
js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb60.0 s116.4 KiB
assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff20.0 ms103.9 KiB
assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff20.0 ms96.9 KiB
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/ui.js?cacheBust=...60.0 s93.4 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.4 KiB
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheB...60.0 s52.3 KiB
js.hs-analytics.net/analytics/1776361500000/48163345.js300.0 s43.2 KiB
cdn.heapanalytics.com/js/heap-91017801.js120.0 s41.8 KiB
/signals/config/743980872357899?v=2.9.298&r=stable&domain...1200.0 s44.4 KiB
cdn-0.d41.co/tags/dnb_coretag_v6.min.js0.0 ms30.1 KiB
js.hs-banner.com/v2/48163345/banner.js300.0 s24.0 KiB
spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js43200.0 s44.6 KiB
www.redditstatic.com/ads/pixel.js60.0 s19.0 KiB
/signals/config/936754686447501?v=2.9.298&r=stable&domain...1200.0 s17.9 KiB
tag.demandbase.com/dc0e7f5a4703b5b9.min.js3600.0 s18.3 KiB
js.adsrvr.org/up_loader.1.1.0.js0.0 ms12.2 KiB
c.amazon-adsystem.com/aat/amzn.js0.0 ms8.9 KiB
snap.licdn.com/li.lms-analytics/insight.min.js59024.0 s18.7 KiB
cdn.pdst.fm/ping.min.js3600.0 s10.2 KiB
collector-51975.us.tvsquared.com/tv2track.js600.0 s8.7 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...86400.0 s10.7 KiB
transcend-cdn.com/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/cm.css60.0 s4.1 KiB
static.klaviyo.com/onsite/js/klaviyo.js?company_id=9BX3wh1.0 s2.9 KiB
extend.vimeocdn.com/ga/66762855.js86400.0 s5.8 KiB
/attribution_tracking/conversions/546.js?p=https://www.kl...0.0 ms2.2 KiB
/st?ga_tracking_id=G-E2RS7HT946%3BUA-30451006-13%3BUA-304...0.0 ms1.3 KiB
js.hs-scripts.com/48163345.js90.0 s1018 B
js.adsrvr.org/universal_pixel.js0.0 ms959 B
/rp.gif?ts=1776361806448&id=t2_4rx7stog&event=PageVisit&m...0.0 ms666 B
/st?ga_tracking_id=G-E2RS7HT946%3BUA-30451006-13%3BUA-304...0.0 ms581 B
js.adsrvr.org/universal_pixel.js0.0 ms466 B
partners.tremorhub.com/sync?UIDM=1959a610-612a-45a8-b8ad-15688eb733d90.0 ms393 B
/tv2track.php?action_name=Klaviyo%3A%20AI%20Email%20Marke...0.0 ms276 B
/collect?v=2&fmt=js&pid=1110420%2C8078164%2C616460&time=1...0.0 ms273 B
/collect?v=2&fmt=js&pid=1110420%2C8078164%2C616460&time=1...0.0 ms268 B
match.adsrvr.org/track/cmb/rubicon?gdpr=00.0 ms254 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
/pixel/?ad_log=referer&action=lead&pixid=b4c1369f-a62c-46...0.0 ms131 B
/rp.gif?ts=1776361806454&id=t2_4rx7stog&event=Search&m.va...0.0 ms76 B
/collect?v=2&fmt=js&pid=1110420%2C8078164%2C616460&time=1...0.0 ms44 B
/tr?id=936754686447501&ev=PageView&vdpo=LDU&dpoco=0&dpost...0.0 ms19 B
/tr/?id=743980872357899&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B
/tr/?id=936754686447501&ev=NewProspects&dl=https%3A%2F%2F...0.0 ms16 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:33.092 source:map[column:9846 line:17 type:source-location url:https://www.klaviyo.com/_astro/page.Dw4hn96J.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:70.462 source:map[column:25738 line:225 type:source-location url:https://www.klaviyo.com/ urlProvider:network]] map[reflowTime:3.695 source:map[column:55 line:968 type:source-location url:https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G urlProvider:network]] map[reflowTime:2.806 source:map[column:86058 line:25 type:source-location url:https://js.hs-analytics.net/analytics/1776361500000/48163345.js urlProvider:network]] map[reflowTime:2.655 source:map[column:49936 line:0 type:source-location url:https://spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js urlProvider:network]] map[reflowTime:8.743 source:map[type:text value:[unattributed]]] map[reflowTime:0.066 source:map[column:52230 line:0 type:source-location url:https://spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js urlProvider:network]] map[reflowTime:3.01 source:map[column:100912 line:0 type:source-location url:https://spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js urlProvider:network]] map[reflowTime:9.29 source:map[column:102319 line:28 type:source-location url:https://t.contentsquare.net/uxa/d7d7a4ae1fff8.js urlProvider:network]] map[reflowTime:5.842 source:map[column:22094 line:0 type:source-location url:https://www.redditstatic.com/ads/pixel.js urlProvider:network]] map[reflowTime:1.543 source:map[column:195161 line:1 type:source-location url:https://js.qualified.com/packs/js/multimodal_v2-f8a905b1.js urlProvider:network]] map[reflowTime:6.919 source:map[column:194914 line:1 type:source-location url:https://js.qualified.com/packs/js/multimodal_v2-f8a905b1.js urlProvider:network]] map[reflowTime:0.312 source:map[column:19573 line:9 type:source-location url:https://t.contentsquare.net/uxa/d7d7a4ae1fff8.js urlProvider:network]] map[reflowTime:8.142 source:map[column:84028 line:0 type:source-location url:https://spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js urlProvider:network]] map[reflowTime:0.392 source:map[column:154667 line:28 type:source-location url:https://t.contentsquare.net/uxa/d7d7a4ae1fff8.js urlProvider:network]] map[reflowTime:0.535 source:map[column:134 line:1628 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-DIV
nodeLabel: Meet Composer The AI agent that creates complete on-brand campaigns from just …
path: 1,HTML,1,BODY,7,MAIN,1,DIV,3,SECTION,0,DIV
selector: main#site-content > div.homepage > section > div.section-content
snippet: <div class="section-content" style="--background-image: url(/_astro/background.CYEnUOta.webp);" data-astro-cid-5sopprec="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Klaviyo service UI showing helpdesk inbox and customer hub ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-service.C5G6NCUb_1QjDLN.webp86.2 KiB83.6 KiB
Klaviyo CDP showing customer segment builder and profile view ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-data-platform.B-fL0Ppj_Z1zyGNP.webp62.1 KiB60.2 KiB
Klaviyo AI Composer interface building an on-brand campaign ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-ai.DvXXEKiS_Z3D8pY.webp45.6 KiB44.2 KiB
Klaviyo marketing platform UI showing segmented email and SMS flows ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-marketing.BA4hBAO7_14SODm.webp35.4 KiB34.3 KiB
Klaviyo analytics dashboard showing attributed revenue over time ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-analytics.OXFDJdVV_1Jwnfa.webp28.5 KiB27.6 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 754 ms
URLTime Spent
klaviyo.com/754 ms
www.klaviyo.com/0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 760 ms 130.0 KiB
URLTransfer SizeEst Savings
www.klaviyo.com/_astro/_slug_.CnM0hNPv.css82.6 KiB78.3 KiB
www.klaviyo.com/_astro/_slug_.BvW1h4Mx.css51.9 KiB51.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.klaviyo.com/_astro/page.Dw4hn96J.js3.7 s2.6 s0.7 ms
Unattributable3.6 s1.0 s0.0 ms
www.klaviyo.com/2.4 s149 ms9.4 ms
t.contentsquare.net/uxa/d7d7a4ae1fff8.js2.1 s1.8 s78 ms
www.klaviyo.com/_astro/client.Q4PGvSu9.js1.2 s654 ms1.2 ms
www.klaviyo.com/_astro/rive.Bj7h2rbT.js1.1 s1.1 s0.7 ms
spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js1.0 s696 ms16 ms
www.googletagmanager.com/gtm.js?id=GTM-M28G2G825 ms676 ms88 ms
www.klaviyo.com/_astro/OnLoad.astro_astro_type_script_index_0_lang.C_04mnp4.js764 ms678 ms8.8 ms
js.hs-analytics.net/analytics/1776361500000/48163345.js663 ms439 ms15 ms
www.googletagmanager.com/gtag/js?id=G-E2RS7HT946&cx=c&gtm=4e64f0h1548 ms459 ms84 ms
js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb484 ms410 ms51 ms
www.googletagmanager.com/gtag/js?id=AW-607008856&cx=c&gtm=4e64f0h1484 ms418 ms62 ms
www.googletagmanager.com/gtag/js?id=AW-878432221&cx=c&gtm=4e64f0h1409 ms345 ms60 ms
/ct?id=15474&url=https%3A%2F%2Fwww.klaviyo.com%2F&sf=0&tp...401 ms345 ms1.5 ms
www.googletagmanager.com/gtag/destination?id=AW-997744385&cx=c&gtm=4e64f0h1389 ms315 ms70 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js388 ms280 ms105 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js387 ms203 ms111 ms
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheB...359 ms223 ms53 ms
js.qualified.com/packs/js/multimodal_v2-f8a905b1.js316 ms229 ms50 ms
www.googletagmanager.com/gtag/destination?id=DC-11549644&cx=c&gtm=4e64f0h1280 ms229 ms49 ms
j.6sc.co/6si.min.js272 ms237 ms25 ms
www.redditstatic.com/ads/pixel.js267 ms208 ms11 ms
/signals/config/743980872357899?v=2.9.298&r=stable&domain...246 ms220 ms23 ms
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/ui.js?cacheBust=...221 ms176 ms44 ms
connect.facebook.net/en_US/fbevents.js176 ms129 ms46 ms
js.hsforms.net/forms/embed/v2.js173 ms89 ms74 ms
/signals/config/936754686447501?v=2.9.298&r=stable&domain...159 ms141 ms14 ms
static.klaviyo.com/onsite/js/1011.598ae9833e51b76bc1c3.js157 ms146 ms5.6 ms
cdn.heapanalytics.com/js/heap-91017801.js137 ms117 ms16 ms
bat.bing.com/bat.js134 ms64 ms66 ms
www.klaviyo.com/_astro/index.B9AJCjkM.js114 ms53 ms0.3 ms
cdn-0.d41.co/tags/dnb_coretag_v6.min.js114 ms100 ms12 ms
snap.licdn.com/li.lms-analytics/insight.min.js107 ms77 ms27 ms
/st?ga_tracking_id=G-E2RS7HT946%3BUA-30451006-13%3BUA-304...94 ms88 ms0.9 ms
/spx?dxver=4.0.0&shaid=32261&tdr=&plh=https%3A%2F%2Fwww.k...87 ms80 ms2.7 ms
/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338...82 ms75 ms2.9 ms
static.ads-twitter.com/uwt.js70 ms45 ms6.2 ms
analytics.tiktok.com/i18n/pixel/static/identify_5cff1caf.js65 ms41 ms24 ms
/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338...60 ms51 ms8.9 ms
cdn.pdst.fm/ping.min.js57 ms38 ms5.3 ms
tag.demandbase.com/dc0e7f5a4703b5b9.min.js56 ms45 ms8.3 ms
/_astro/ConsentManager.astro_astro_type_script_index_0_la...55 ms51 ms0.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation16.0 s
Other5.1 s
Style & Layout1.7 s
Script Parsing & Compilation1.5 s
Garbage Collection575 ms
Parse HTML & CSS376 ms
Rendering336 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with WebSocket cannot enter back/forward cache.Pending browser support

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 25 user timings
Avoid long main-thread tasks 20 long tasks found
Avoid non-composited animations 1 animated element found
Image elements have explicit `width` and `height`
Network Requests
Network Round Trip Times 90 ms
Server Backend Latencies 210 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 210 ms
Avoid large layout shifts 2 layout shifts found
INP breakdown
90

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
AI assistant body > q-focus-sentinel > div
After AI assistant body > q-focus-sentinel > div
AI assistant, start div#qualified-multimodal-host > div
AI assistant, end div#qualified-multimodal-host > div

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Powering 193,000+ relationship-driven brands across 100 countries div.homepage > section > div.section-content > p

These are opportunities to improve the legibility of your content.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Go to slide 1: Marketing that carries the conversation div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 2: AI built for every customer moment div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 3: Service that solves and sells div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 4: Analytics that deliver your next win div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 5: CDP that gives you the full data story div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Watch video section > div.section-content > video-modal-trigger.video-modal-trigger > button.video-trigger
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
AttributionReporting

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
[OPTIMIZELY] - ERROR 2026-04-16T17:50:03.595Z OPTIMIZELY: Feature key undefined is not in datafile.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Failed to load resource: the server responded with a status of 401 ()
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.klaviyo.com/composerLearn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

48
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
93
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.29 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.47 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

968 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.016

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.90 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

9.75 s

Detailed Report

Audit breakdown by category with detailed findings.

48

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
assets.qualified.com/static-media/piperx-orb/orb-animation.mp40.0 ms708.8 KiB
js.hsforms.net/forms/embed/v2.js300.0 s192.8 KiB
t.contentsquare.net/uxa/d7d7a4ae1fff8.js900.0 s142.7 KiB
js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb60.0 s116.4 KiB
assets.qualified.com/packs/media/Inter-SemiBold.fcb100c7.woff20.0 ms103.9 KiB
js.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff20.0 ms97.1 KiB
assets.qualified.com/packs/media/Inter-Regular.f1f0c35b.woff20.0 ms96.9 KiB
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/ui.js?cacheBust=...60.0 s93.4 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.4 KiB
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheB...60.0 s52.3 KiB
js.hs-analytics.net/analytics/1776361800000/48163345.js300.0 s43.2 KiB
cdn.heapanalytics.com/js/heap-91017801.js120.0 s41.8 KiB
/signals/config/743980872357899?v=2.9.298&r=stable&domain...1200.0 s44.4 KiB
cdn-0.d41.co/tags/dnb_coretag_v6.min.js0.0 ms30.1 KiB
js.hs-banner.com/v2/48163345/banner.js300.0 s24.0 KiB
spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js43200.0 s44.6 KiB
www.redditstatic.com/ads/pixel.js60.0 s19.0 KiB
/signals/config/936754686447501?v=2.9.298&r=stable&domain...1200.0 s17.9 KiB
tag.demandbase.com/dc0e7f5a4703b5b9.min.js3600.0 s18.3 KiB
js.adsrvr.org/up_loader.1.1.0.js0.0 ms12.2 KiB
c.amazon-adsystem.com/aat/amzn.js0.0 ms8.9 KiB
snap.licdn.com/li.lms-analytics/insight.min.js58984.0 s18.7 KiB
cdn.pdst.fm/ping.min.js3600.0 s10.2 KiB
collector-51975.us.tvsquared.com/tv2track.js600.0 s8.7 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...86400.0 s10.7 KiB
transcend-cdn.com/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/cm.css60.0 s4.1 KiB
static.klaviyo.com/onsite/js/klaviyo.js?company_id=9BX3wh1.0 s2.9 KiB
extend.vimeocdn.com/ga/66762855.js86400.0 s5.8 KiB
/attribution_tracking/conversions/546.js?p=https://www.kl...0.0 ms2.2 KiB
/st?ga_tracking_id=G-E2RS7HT946%3BUA-30451006-13%3BUA-304...0.0 ms1.3 KiB
js.hs-scripts.com/48163345.js90.0 s995 B
js.adsrvr.org/universal_pixel.js0.0 ms959 B
/rp.gif?ts=1776361847088&id=t2_4rx7stog&event=Search&m.va...0.0 ms666 B
/st?ga_tracking_id=G-E2RS7HT946%3BUA-30451006-13%3BUA-304...0.0 ms581 B
js.adsrvr.org/universal_pixel.js0.0 ms466 B
partners.tremorhub.com/sync?UIDM=a60201f5-5c51-41b8-97ee-5164335525db0.0 ms393 B
/tv2track.php?action_name=Klaviyo%3A%20AI%20Email%20Marke...0.0 ms276 B
/collect?v=2&fmt=js&pid=1110420%2C8078164%2C616460&time=1...0.0 ms272 B
match.adsrvr.org/track/cmb/rubicon?gdpr=00.0 ms254 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
/pixel/?ad_log=referer&action=lead&pixid=b4c1369f-a62c-46...0.0 ms131 B
/rp.gif?ts=1776361847078&id=t2_4rx7stog&event=PageVisit&m...0.0 ms76 B
/collect?v=2&fmt=js&pid=1110420%2C8078164%2C616460&time=1...0.0 ms42 B
/collect?v=2&fmt=js&pid=1110420%2C8078164%2C616460&time=1...0.0 ms41 B
/tr?id=936754686447501&ev=PageView&vdpo=LDU&dpoco=0&dpost...0.0 ms19 B
/tr/?id=743980872357899&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B
/tr/?id=936754686447501&ev=NewProspects&dl=https%3A%2F%2F...0.0 ms16 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:34.077 source:map[column:9846 line:17 type:source-location url:https://www.klaviyo.com/_astro/page.Dw4hn96J.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:132.226 source:map[type:text value:[unattributed]]] map[reflowTime:39.093 source:map[column:25738 line:225 type:source-location url:https://www.klaviyo.com/ urlProvider:network]] map[reflowTime:0.626 source:map[column:9568 line:0 type:source-location url:https://static.klaviyo.com/onsite/js/build-preview/commit-46fb139d91b2bc1b8aeb35338553b532969501ba/sharedUtils.84860ece700e02dbcd6b.js?cb=2 urlProvider:network]] map[reflowTime:10.981 source:map[column:86058 line:25 type:source-location url:https://js.hs-analytics.net/analytics/1776361800000/48163345.js urlProvider:network]] map[reflowTime:0.398 source:map[column:376 line:922 type:source-location url:https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G urlProvider:network]] map[reflowTime:7.053 source:map[column:380 line:580 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:6.244 source:map[column:47 line:303 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:0.55 source:map[column:52230 line:0 type:source-location url:https://spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js urlProvider:network]] map[reflowTime:0.346 source:map[column:49969 line:0 type:source-location url:https://spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js urlProvider:network]] map[reflowTime:0.346 source:map[column:58195 line:0 type:source-location url:https://spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js urlProvider:network]] map[reflowTime:0.576 source:map[column:332 line:412 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:18.341 source:map[column:22094 line:0 type:source-location url:https://www.redditstatic.com/ads/pixel.js urlProvider:network]] map[reflowTime:0.454 source:map[column:13139 line:9 type:source-location url:https://t.contentsquare.net/uxa/d7d7a4ae1fff8.js urlProvider:network]] map[reflowTime:0.48 source:map[column:101540 line:28 type:source-location url:https://t.contentsquare.net/uxa/d7d7a4ae1fff8.js urlProvider:network]] map[reflowTime:11.821 source:map[column:102319 line:28 type:source-location url:https://t.contentsquare.net/uxa/d7d7a4ae1fff8.js urlProvider:network]] map[reflowTime:0.287 source:map[column:287665 line:0 type:source-location url:https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js urlProvider:network]] map[reflowTime:3.068 source:map[column:19573 line:9 type:source-location url:https://t.contentsquare.net/uxa/d7d7a4ae1fff8.js urlProvider:network]] map[reflowTime:1.442 source:map[column:195161 line:1 type:source-location url:https://js.qualified.com/packs/js/multimodal_v2-f8a905b1.js urlProvider:network]] map[reflowTime:12.757 source:map[column:194914 line:1 type:source-location url:https://js.qualified.com/packs/js/multimodal_v2-f8a905b1.js urlProvider:network]] map[reflowTime:0.387 source:map[column:208482 line:6 type:source-location url:https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Klaviyo Composer generating a Boston Marathon campaign for Eastie, alongside a … div.homepage > section > div.section-content > img.finish-strong-image
www.klaviyo.com/_astro/finish-strong.rRKYr8OF_Zkixwh.webp88.5 KiB72.5 KiB
Klaviyo service UI showing helpdesk inbox and customer hub ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-service.C5G6NCUb_1QjDLN.webp86.2 KiB62.3 KiB
Klaviyo AI Composer interface building an on-brand campaign ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-ai.DvXXEKiS_Z3D8pY.webp45.6 KiB33.0 KiB
Klaviyo marketing platform UI showing segmented email and SMS flows ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-marketing.BA4hBAO7_14SODm.webp35.4 KiB25.3 KiB
Klaviyo analytics dashboard showing attributed revenue over time ul.section-carousel-track > li.section-carousel-item > article.platform-slide > img.platform-slide-image
www.klaviyo.com/_astro/explore-analytics.OXFDJdVV_1Jwnfa.webp28.5 KiB20.6 KiB
Klaviyo flag ul.carousel-track > li.carousel-item > div.card-photo-wrapper > img.card-photo
www.klaviyo.com/_astro/orange-flag-graphic.DG4gD_9z_Z2cdWBf.webp21.1 KiB18.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-6-VIDEO
nodeLabel: div.video-wrapper > div.video-clipping > div.background-video-container > video
path: 1,HTML,1,BODY,7,MAIN,1,DIV,0,SECTION,1,DIV,0,DIV,0,DIV,0,VIDEO
selector: div.video-wrapper > div.video-clipping > div.background-video-container > video
snippet: <video src="/_astro/background.mEU45qTg.webm" autoplay="" muted="" loop="" playsinline="" aria-hidden="true" data-astro-cid-lpgkkztg="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 205 ms
URLTime Spent
klaviyo.com/205 ms
www.klaviyo.com/0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 130 ms 126.6 KiB
URLTransfer SizeEst Savings
www.klaviyo.com/_astro/_slug_.CnM0hNPv.css82.5 KiB74.9 KiB
www.klaviyo.com/_astro/_slug_.BvW1h4Mx.css51.9 KiB51.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
Unattributable1.1 s302 ms0.0 ms
www.klaviyo.com/1000 ms35 ms2.9 ms
www.klaviyo.com/_astro/page.Dw4hn96J.js974 ms707 ms0.2 ms
t.contentsquare.net/uxa/d7d7a4ae1fff8.js534 ms490 ms16 ms
www.klaviyo.com/_astro/client.Q4PGvSu9.js355 ms208 ms0.3 ms
spider.australiarevival.com/i/596102f2751010ba2ee94856a2df358e.js277 ms204 ms3.8 ms
www.klaviyo.com/_astro/rive.Bj7h2rbT.js258 ms257 ms0.2 ms
js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb256 ms224 ms14 ms
js.hs-analytics.net/analytics/1776361800000/48163345.js212 ms131 ms15 ms
www.googletagmanager.com/gtm.js?id=GTM-M28G2G208 ms164 ms22 ms
www.klaviyo.com/_astro/OnLoad.astro_astro_type_script_index_0_lang.C_04mnp4.js150 ms137 ms2.0 ms
www.googletagmanager.com/gtag/js?id=G-E2RS7HT946&cx=c&gtm=4e64f0142 ms120 ms20 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js124 ms95 ms26 ms
www.googletagmanager.com/gtag/js?id=AW-607008856&cx=c&gtm=4e64f0120 ms104 ms16 ms
www.googletagmanager.com/gtag/js?id=AW-878432221&cx=c&gtm=4e64f0113 ms99 ms13 ms
www.googletagmanager.com/gtag/destination?id=AW-997744385&cx=c&gtm=4e64f0103 ms79 ms23 ms
/ct?id=15474&url=https%3A%2F%2Fwww.klaviyo.com%2F&sf=0&tp...99 ms94 ms0.4 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js97 ms54 ms28 ms
www.redditstatic.com/ads/pixel.js94 ms71 ms2.2 ms
/signals/config/743980872357899?v=2.9.298&r=stable&domain...85 ms77 ms6.0 ms
www.googletagmanager.com/gtag/destination?id=DC-11549644&cx=c&gtm=4e64f081 ms69 ms12 ms
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/airgap.js?cacheB...81 ms57 ms4.5 ms
js.qualified.com/packs/js/multimodal_v2-f8a905b1.js75 ms49 ms9.6 ms
/cm/f3c1005b-8270-469c-85a4-81fe6c9b70e7/ui.js?cacheBust=...73 ms55 ms12 ms
connect.facebook.net/en_US/fbevents.js52 ms38 ms13 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation4.4 s
Other1.5 s
Style & Layout692 ms
Script Parsing & Compilation375 ms
Garbage Collection147 ms
Rendering139 ms
Parse HTML & CSS115 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with WebSocket cannot enter back/forward cache.Pending browser support

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced4...
a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d33466...
a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09f...
a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a4781738...
a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._universalMenuItem_s73z6_1 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826...
a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51...
a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b665...
a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a145...
a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc70...
a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d03...
a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74 a._visualList_s73z6_83 > div > div._imageContainer_s73z6_74 > img._image_s73z6_74
/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edf...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 27 user timings
Avoid long main-thread tasks 20 long tasks found
Avoid non-composited animations 1 animated element found
Network Requests
Network Round Trip Times 80 ms
Server Backend Latencies 190 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 220 ms
Avoid large layout shifts 3 layout shifts found
INP breakdown
93

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Klay assistant body > q-focus-sentinel > div
After Klay assistant body > q-focus-sentinel > div
Klay assistant, start div#qualified-multimodal-host > div
Klay assistant, end div#qualified-multimodal-host > div

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Go to slide 1: Marketing that carries the conversation div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 2: AI built for every customer moment div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 3: Service that solves and sells div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 4: Analytics that deliver your next win div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot
Go to slide 5: CDP that gives you the full data story div.carousel-wrapper > div.carousel-controls > div.carousel-dots > button.carousel-dot

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Watch video section > div.section-content > video-modal-trigger.video-modal-trigger > button.video-trigger
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
AttributionReporting

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
[OPTIMIZELY] - ERROR 2026-04-16T17:50:43.690Z OPTIMIZELY: Feature key undefined is not in datafile.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Attestation check for Shared Storage on https://ara.paa-reporting-advertising.amazon failed.
Failed to load resource: the server responded with a status of 401 ()
ReferenceError: zaius is not defined at <anonymous>:1:1 at https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:1069:429 at qR (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:1071:31) at Md.pR (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:1068:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:453:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:379:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:342:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:342:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:403:473) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:379:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:342:719) at k.gr (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:342:1286) at sf (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:414:960) at https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:888:315 at Oz (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:810:1) at Vz.evaluate (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:814:732) at e (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:832:218) at https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:347:125 at Array.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:833:388) at Object.execute (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:833:128) at kB (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:833:760) at oB (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:837:386) at GC (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:863:327) at JC.b.push (https://www.googletagmanager.com/gtm.js?id=GTM-M28G2G:867:143) at JC.b.push (https://www.googletagmanager.com/gtag/js?id=AW-607008856&cx=c&gtm=4e64f0:676:3) at JC.b.push (https://www.googletagmanager.com/gtag/js?id=G-E2RS7HT946&cx=c&gtm=4e64f0:791:3) at JC.b.push (https://www.googletagmanager.com/gtag/js?id=AW-878432221&cx=c&gtm=4e64f0:662:3) at JC.b.push (https://www.googletagmanager.com/gtag/destination?id=DC-11549644&cx=c&gtm=4e64f0:617:3) at JC.b.push (https://www.googletagmanager.com/gtag/destination?id=AW-997744385&cx=c&gtm=4e64f0:641:3) at w.trackEvent (https://js.qualified.com/packs/js/analytics-5b4599f9.js:1:1337) at https://js.qualified.com/packs/js/analytics-5b4599f9.js:1:2042 at Array.forEach (<anonymous>) at https://js.qualified.com/packs/js/analytics-5b4599f9.js:1:2029 at t.emit (https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:51599) at im.emit (https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:277791) at E.eventHandler (https://js.qualified.com/packs/js/multimodal_v2-f8a905b1.js:2:62981) at t.emit (https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:51599) at https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:279667 at Array.forEach (<anonymous>) at im.handleMessage (https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:278065) at ic.onReceived [as received] (https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:280233) at https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:272453 at Array.map (<anonymous>) at iu.notify (https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:272418) at io.message (https://js.qualified.com/qualified.js?token=QXXydKGCPwwjwrgb:7:270551)
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.klaviyo.com/composerLearn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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