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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
Warning::
Missing og:description
The og:description tag controls the description in social sharing previews.
URL: https://www.klaviyo.com/static/klaviyo-social-share-image.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

Preview

klaviyo.com

Klaviyo: AI Email Marketing & SMS | B2C CRM

Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.

Preview quality · Twitter/X A+ · 95/100

Description will be truncated (201 chars / 200 max)

  • twitter:card — summary_large_image
  • twitter:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
  • twitter:description — Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personal...
  • twitter:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
  • Description will be truncated on Twitter/X (201 chars, max 200)

    → Tighten the description to ≤200 characters

KLAVIYO.COM

Klaviyo: AI Email Marketing & SMS | B2C CRM

Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.

Preview quality · Facebook A · 90/100

Description will be truncated (201 chars / 155 max)

  • og:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
  • og:description — falling back from <meta name=description>
  • og:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
  • og:type — website
  • og:url — https://www.klaviyo.com
  • og:site_name — Klaviyo
  • Description will be truncated on Facebook (201 chars, max 155)

    → Tighten og:description to ≤155 characters

Klaviyo: AI Email Marketing & SMS | B2C CRM

klaviyo.com

Preview quality · LinkedIn A · 90/100

Description will be truncated (201 chars / 150 max)

  • og:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
  • og:description — falling back from <meta name=description>
  • og:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
  • Description will be truncated on LinkedIn (201 chars, max 150)

    → Tighten og:description to ≤150 characters

klaviyo.com

Klaviyo: AI Email Marketing & SMS | B2C CRM

Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.

Preview quality · Slack A+ · 95/100
  • og:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
  • og:description — falling back from og:description
  • og:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 92/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
B
Structured Data
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing required property "name" for WebSite
The "name" property is required for the WebSite schema type.
Warning::
Missing required property "url" for WebSite
The "url" property is required for the WebSite schema type.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

The "url" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : WebSite
2 properties Valid
Missing required property: name
Missing required property: url
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebSite",
      "@id": "https://www.klaviyo.com/#website",
      "url": "https://www.klaviyo.com/",
      "name": "Klaviyo: AI Email Marketing & SMS | B2C CRM",
      "inLanguage": "en",
      "publisher": {
        "@id": "https://www.klaviyo.com/#organization"
      },
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://www.klaviyo.com/search-all?q={search_term_string}",
        "query-input": "required name=search_term_string"
      },
      "hasPart": [
        {
          "@type": "WebSite",
          "@id": "https://www.klaviyo.com/uk/#website",
          "url": "https://www.klaviyo.com/uk/",
          "inLanguage": "en-GB",
          "name": "Klaviyo UK"
        },
        {
          "@type": "WebSite",
          "@id": "https://www.klaviyo.com/fr/#website",
          "url": "https://www.klaviyo.com/fr/",
          "inLanguage": "fr",
          "name": "Klaviyo France"
        },
        {
          "@type": "WebSite",
          "@id": "https://www.klaviyo.com/de/#website",
          "url": "https://www.klaviyo.com/de/",
          "inLanguage": "de",
          "name": "Klaviyo Germany"
        },
        {
          "@type": "WebSite",
          "@id": "https://www.klaviyo.com/es/#website",
          "url": "https://www.klaviyo.com/es/",
          "inLanguage": "es",
          "name": "Klaviyo Spain"
        },
        {
          "@type": "WebSite",
          "@id": "https://www.klaviyo.com/it/#website",
          "url": "https://www.klaviyo.com/it/",
          "inLanguage": "it",
          "name": "Klaviyo Italy"
        },
        {
          "@type": "WebSite",
          "@id": "https://www.klaviyo.com/au/#website",
          "url": "https://www.klaviyo.com/au/",
          "inLanguage": "en-AU",
          "name": "Klaviyo Australia"
        },
        {
          "@type": "WebSite",
          "@id": "https://www.klaviyo.com/sg/#website",
          "url": "https://www.klaviyo.com/sg/",
          "inLanguage": "en-SG",
          "name": "Klaviyo Singapore"
        }
      ]
    },
    {
      "@type": "Organization",
      "@id": "https://www.klaviyo.com/#organization",
      "name": "Klaviyo, Inc.",
      "legalName": "Klaviyo, Inc.",
      "url": "https://www.klaviyo.com/",
      "foundingDate": "2012",
      "founders": [
        {
          "@type": "Person",
          "name": "Andrew Bialecki"
        },
        {
          "@type": "Person",
          "name": "Ed Hallen"
        }
      ],
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Boston",
        "addressRegion": "MA",
        "addressCountry": "US"
      },
      "logo": {
        "@type": "ImageObject",
        "@id": "https://www.klaviyo.com/#logo",
        "url": "https://www.klaviyo.com/_astro/orange-flag-graphic.DG4gD_9z_Z2cdWBf.webp"
      },
      "sameAs": [
        "https://www.linkedin.com/company/klaviyo/",
        "https://twitter.com/klaviyo",
        "https://www.facebook.com/klaviyo/",
        "https://www.instagram.com/klaviyo/",
        "https://www.youtube.com/channel/UCLLurTBYufj95_5zTnJISnA"
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "contactType": "sales",
          "email": "sales@klaviyo.com",
          "availableLanguage": [
            "en"
          ]
        },
        {
          "@type": "ContactPoint",
          "contactType": "media relations",
          "email": "press@klaviyo.com",
          "availableLanguage": [
            "en"
          ]
        },
        {
          "@type": "ContactPoint",
          "contactType": "partnerships",
          "email": "partners@klaviyo.com",
          "availableLanguage": [
            "en"
          ]
        },
        {
          "@type": "ContactPoint",
          "contactType": "security",
          "email": "security@klaviyo.com",
          "availableLanguage": [
            "en"
          ]
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://www.klaviyo.com/#webpage",
      "url": "https://www.klaviyo.com/",
      "name": "Klaviyo: AI Email Marketing & SMS | B2C CRM",
      "isPartOf": {
        "@id": "https://www.klaviyo.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "https://www.klaviyo.com/#logo"
      },
      "description": "Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."
    },
    {
      "@type": "ItemList",
      "@id": "https://www.klaviyo.com/#sitenav",
      "name": "Primary Navigation",
      "itemListOrder": "https://schema.org/ItemListOrderAscending",
      "itemListElement": []
    },
    {
      "@type": "FAQPage",
      "@id": "https://www.klaviyo.com/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "What is Klaviyo?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Klaviyo is the autonomous B2C CRM and AI marketing platform that unifies customer data and automates email marketing, SMS, RCS, WhatsApp, and mobile push to drive personalized, revenue-generating campaigns. Whether you’re an entrepreneur just getting started or an enterprise brand with global, omnichannel marketing needs, Klaviyo delivers the capabilities you need—from a powerful email marketing platform to sophisticated omnichannel campaign orchestration. Built as both a system of record and system of action, Klaviyo combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution."
          }
        },
        {
          "@type": "Question",
          "name": "How much does Klaviyo cost? Is there a free plan?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Yes. Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage such as email and SMS. Enterprise pricing is also available for large organizations with advanced needs."
          }
        },
        {
          "@type": "Question",
          "name": "What integrations does Klaviyo offer?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Klaviyo offers native integrations with ecommerce platforms like Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. It also integrates with AI tools including the Klaviyo ChatGPT app, Klaviyo Claude Connector, and Klaviyo MCP for building agentic workflows. These integrations sync customer, product, and order data in real time to power personalized marketing and automation."
          }
        },
        {
          "@type": "Question",
          "name": "What channels does Klaviyo support?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Klaviyo unifies email, SMS / Text, RCS, mobile push, WhatsApp, and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing. This unified CDP and real-time signals power cross-channel flows, predictive analytics, and agent decisions to deliver more relevant messages where customers prefer to engage."
          }
        },
        {
          "@type": "Question",
          "name": "How does Klaviyo support enterprise brands?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "For enterprise brands, Klaviyo is the unified B2C CRM built to replace fragmented legacy stacks by consolidating data, execution, and analytics into one secure, scalable platform. Unlike rigid suites that require constant developer intervention and data syncing, Klaviyo gives marketing teams the autonomy to launch sophisticated omnichannel campaigns across email, SMS, push, WhatsApp, and web in days, not months. Built on a flexible data foundation with unified customer profiles, 350+ native integrations, and full developer tooling including APIs, webhooks, SDKs, and warehouse syncs, Klaviyo deploys rapidly with enterprise-grade security, audit-ready compliance, dedicated customer success managers, and peak-season uptime backed by SLAs."
          }
        }
      ]
    }
  ]
}
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titleB2C CRM
og:site_nameKlaviyo
twitter:site@klaviyo
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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