Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.COpen GraphActionOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://www.klaviyo.com/static/klaviyo-social-share-image.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:description tag controls the description in social sharing previews.
No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.
Learn more ▾ ▴
Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.
Source: Open Graph Protocol
Preview

klaviyo.com
Klaviyo: AI Email Marketing & SMS | B2C CRM
Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.
Description will be truncated (201 chars / 200 max)
- twitter:card — summary_large_image
- twitter:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
- twitter:description — Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personal...
- twitter:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
Description will be truncated on Twitter/X (201 chars, max 200)
→ Tighten the description to ≤200 characters

KLAVIYO.COM
Klaviyo: AI Email Marketing & SMS | B2C CRM
Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.
Description will be truncated (201 chars / 155 max)
- og:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
- og:description — falling back from <meta name=description>
- og:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
- og:type — website
- og:url — https://www.klaviyo.com
- og:site_name — Klaviyo
Description will be truncated on Facebook (201 chars, max 155)
→ Tighten og:description to ≤155 characters

Klaviyo: AI Email Marketing & SMS | B2C CRM
klaviyo.com
Description will be truncated (201 chars / 150 max)
- og:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
- og:description — falling back from <meta name=description>
- og:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
Description will be truncated on LinkedIn (201 chars, max 150)
→ Tighten og:description to ≤150 characters
klaviyo.com
Klaviyo: AI Email Marketing & SMS | B2C CRM
Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.

- og:title — Klaviyo: AI Email Marketing & SMS | B2C CRM
- og:description — falling back from og:description
- og:image — https://www.klaviyo.com/static/klaviyo-social-share-image.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ⚠ | ⚠ | ⚠ | |
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
BStructured Data1 JSON-LD block(s) found — some improvements recommended.REVIEW
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "url" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "potentialAction" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/#website",
"url": "https://www.klaviyo.com/",
"name": "Klaviyo: AI Email Marketing & SMS | B2C CRM",
"inLanguage": "en",
"publisher": {
"@id": "https://www.klaviyo.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.klaviyo.com/search-all?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"hasPart": [
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/uk/#website",
"url": "https://www.klaviyo.com/uk/",
"inLanguage": "en-GB",
"name": "Klaviyo UK"
},
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/fr/#website",
"url": "https://www.klaviyo.com/fr/",
"inLanguage": "fr",
"name": "Klaviyo France"
},
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/de/#website",
"url": "https://www.klaviyo.com/de/",
"inLanguage": "de",
"name": "Klaviyo Germany"
},
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/es/#website",
"url": "https://www.klaviyo.com/es/",
"inLanguage": "es",
"name": "Klaviyo Spain"
},
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/it/#website",
"url": "https://www.klaviyo.com/it/",
"inLanguage": "it",
"name": "Klaviyo Italy"
},
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/au/#website",
"url": "https://www.klaviyo.com/au/",
"inLanguage": "en-AU",
"name": "Klaviyo Australia"
},
{
"@type": "WebSite",
"@id": "https://www.klaviyo.com/sg/#website",
"url": "https://www.klaviyo.com/sg/",
"inLanguage": "en-SG",
"name": "Klaviyo Singapore"
}
]
},
{
"@type": "Organization",
"@id": "https://www.klaviyo.com/#organization",
"name": "Klaviyo, Inc.",
"legalName": "Klaviyo, Inc.",
"url": "https://www.klaviyo.com/",
"foundingDate": "2012",
"founders": [
{
"@type": "Person",
"name": "Andrew Bialecki"
},
{
"@type": "Person",
"name": "Ed Hallen"
}
],
"address": {
"@type": "PostalAddress",
"addressLocality": "Boston",
"addressRegion": "MA",
"addressCountry": "US"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.klaviyo.com/#logo",
"url": "https://www.klaviyo.com/_astro/orange-flag-graphic.DG4gD_9z_Z2cdWBf.webp"
},
"sameAs": [
"https://www.linkedin.com/company/klaviyo/",
"https://twitter.com/klaviyo",
"https://www.facebook.com/klaviyo/",
"https://www.instagram.com/klaviyo/",
"https://www.youtube.com/channel/UCLLurTBYufj95_5zTnJISnA"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "sales@klaviyo.com",
"availableLanguage": [
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "media relations",
"email": "press@klaviyo.com",
"availableLanguage": [
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "partnerships",
"email": "partners@klaviyo.com",
"availableLanguage": [
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "security",
"email": "security@klaviyo.com",
"availableLanguage": [
"en"
]
}
]
},
{
"@type": "WebPage",
"@id": "https://www.klaviyo.com/#webpage",
"url": "https://www.klaviyo.com/",
"name": "Klaviyo: AI Email Marketing & SMS | B2C CRM",
"isPartOf": {
"@id": "https://www.klaviyo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.klaviyo.com/#logo"
},
"description": "Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents."
},
{
"@type": "ItemList",
"@id": "https://www.klaviyo.com/#sitenav",
"name": "Primary Navigation",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": []
},
{
"@type": "FAQPage",
"@id": "https://www.klaviyo.com/#faq",
"mainEntity": [
{
"@type": "Question",
"name": "What is Klaviyo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Klaviyo is the autonomous B2C CRM and AI marketing platform that unifies customer data and automates email marketing, SMS, RCS, WhatsApp, and mobile push to drive personalized, revenue-generating campaigns. Whether you’re an entrepreneur just getting started or an enterprise brand with global, omnichannel marketing needs, Klaviyo delivers the capabilities you need—from a powerful email marketing platform to sophisticated omnichannel campaign orchestration. Built as both a system of record and system of action, Klaviyo combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution."
}
},
{
"@type": "Question",
"name": "How much does Klaviyo cost? Is there a free plan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage such as email and SMS. Enterprise pricing is also available for large organizations with advanced needs."
}
},
{
"@type": "Question",
"name": "What integrations does Klaviyo offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Klaviyo offers native integrations with ecommerce platforms like Shopify, plus connectors for payment providers, CRMs, analytics tools, and messaging platforms. It also integrates with AI tools including the Klaviyo ChatGPT app, Klaviyo Claude Connector, and Klaviyo MCP for building agentic workflows. These integrations sync customer, product, and order data in real time to power personalized marketing and automation."
}
},
{
"@type": "Question",
"name": "What channels does Klaviyo support?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Klaviyo unifies email, SMS / Text, RCS, mobile push, WhatsApp, and web events into a single customer profile so you can run consistent, data-driven omnichannel marketing. This unified CDP and real-time signals power cross-channel flows, predictive analytics, and agent decisions to deliver more relevant messages where customers prefer to engage."
}
},
{
"@type": "Question",
"name": "How does Klaviyo support enterprise brands?",
"acceptedAnswer": {
"@type": "Answer",
"text": "For enterprise brands, Klaviyo is the unified B2C CRM built to replace fragmented legacy stacks by consolidating data, execution, and analytics into one secure, scalable platform. Unlike rigid suites that require constant developer intervention and data syncing, Klaviyo gives marketing teams the autonomy to launch sophisticated omnichannel campaigns across email, SMS, push, WhatsApp, and web in days, not months. Built on a flexible data foundation with unified customer profiles, 350+ native integrations, and full developer tooling including APIs, webhooks, SDKs, and warehouse syncs, Klaviyo deploys rapidly with enterprise-grade security, audit-ready compliance, dedicated customer success managers, and peak-season uptime backed by SLAs."
}
}
]
}
]
}CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
59/100
Site name appears as
| Page title | B2C CRM | |
| og:site_name | Klaviyo | |
| twitter:site | @klaviyo | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes + apple-touch-icon
Social share image
20/20og:image + twitter:image set
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links200 links checked, 200 healthy, 0 brokenPASS
Redirects (2)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://marketplace.klaviyo.com/en-us | https://marketplace.klaviyo.com/en-us | <a> | 0 |
| http://marketplace.klaviyo.com/en-us | http://marketplace.klaviyo.com/en-us | <a> | 0 |