Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
51/100
Site name appears as
| Page title | Binghamton University | |
| og:site_name | Binghamton University - Binghamton University | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
10/10contact page + mailto link
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Links77 links checked, 77 healthy, 0 brokenPASS
Broken Links (1)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://kit.fontawesome.com/6c429c970c.js | <script> | Forbidden |
Redirects (3)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://www.binghamton.edu/home | https://www.binghamton.edu/home | <a> | 0 |
| http://my.binghamton.edu | http://my.binghamton.edu | <a> | 0 |
| https://my.binghamton.edu | https://my.binghamton.edu | <a> | 0 |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
106 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview
binghamton.edu
Binghamton University, State University of New York (SUNY) | Binghamton University | Binghamton University
Discover Binghamton University, New York’s leading public university for academic excellence, research innovation, and student achievement.
Title will be truncated (106 chars / 70 max)
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">
Title will be truncated on Twitter/X (106 chars, max 70)
→ Shorten the title to ≤70 characters
BINGHAMTON.EDU
Binghamton University, State University of New York (SUNY) | Binghamton University | Binghamton University
Discover Binghamton University, New York’s leading public university for academic excellence, research innovation, and student achievement.
Title will be truncated (106 chars / 60 max)
- og:title — Binghamton University, State University of New York (SUNY) | Binghamton University | Binghamton University
- og:description — Discover Binghamton University, New York’s leading public university for academic excellence, research innovation, an...
- og:image — https://www.binghamton.edu/assets/img/icon-og.png
- og:type — website
- og:url — https://www.binghamton.edu/
- og:site_name — Binghamton University - Binghamton University
Title will be truncated on Facebook (106 chars, max 60)
→ Shorten og:title to ≤60 characters
Binghamton University, State University of New York (SUNY) | Binghamton University | Binghamton University
binghamton.edu
- og:title — Binghamton University, State University of New York (SUNY) | Binghamton University | Binghamton University
- og:description — Discover Binghamton University, New York’s leading public university for academic excellence, research innovation, an...
- og:image — https://www.binghamton.edu/assets/img/icon-og.png
binghamton.edu
Binghamton University, State University of New York (SUNY) | Binghamton University | Binghamton University
Discover Binghamton University, New York’s leading public university for academic excellence, research innovation, and student achievement.
- og:title — Binghamton University, State University of New York (SUNY) | Binghamton University | Binghamton University
- og:description — Discover Binghamton University, New York’s leading public university for academic excellence, research innovation, an...
- og:image — https://www.binghamton.edu/assets/img/icon-og.png
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Structured Data2 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Binghamton University, State University of New York (SUNY)",
"url": "https://www.binghamton.edu/",
"description": "Discover Binghamton University, New York\u2019s leading public university for academic excellence, research innovation, and student achievement.",
"inLanguage": "en-US",
"dateModified": "2019-04-25T14:44:05+00:00",
"@id": "https://www.binghamton.edu/#webpage"
}
]
}{
"@context": "https://schema.org",
"@type": "CollegeOrUniversity",
"name": "Binghamton University",
"alternateName": "State University of New York at Binghamton",
"url": "https://www.binghamton.edu/",
"logo": {
"@type": "ImageObject",
"url": "https://www.binghamton.edu/assets/img/logo/binghamton-university.png"
},
"sameAs": [
"https://www.facebook.com/BinghamtonU",
"https://www.instagram.com/BinghamtonU",
"https://www.youtube.com/user/BinghamtonUniversity"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "4400 Vestal Parkway East",
"addressLocality": "Vestal",
"addressRegion": "NY",
"postalCode": "13850",
"addressCountry": "US"
},
"telephone": "+1-607-777-2000",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"telephone": "+1-607-777-2000",
"email": "info@binghamton.edu",
"availableLanguage": "English"
}
}