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https://thecut.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
0
REVIEW
3
PASS
2
INFO
0
Checks
5
2 PASS 3 REVIEW
C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebSite
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://www.www.thecut.com/",
    "name": "The Cut",
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.www.thecut.com/search.html?q={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org/",
    "@type": "NewsMediaOrganization",
    "@id": "https://www.thecut.com/#publisher",
    "name": "The Cut",
    "url": "https://www.thecut.com",
    "description": "The Cut’s mission is to meet you, the readers, where you are, in your careers, relationships, styles, and skin-care routines, to deliver authoritative service, thought-provoking reporting, and intimate personal essays that sharpen your ideas and enter your group chats.",
    "logo": {
      "@type": "ImageObject",
      "url": "https://assets.nymag.com/media/sites/wwwthecut/icon.196x196.png",
      "height": 196,
      "width": 196
    },
    "ethicsPolicy": "https://corp.voxmedia.com/ethics/",
    "diversityPolicy": "https://diversity.voxmedia.com/",
    "masthead": "https://www.thecut.com/about-us/",
    "foundingDate": "February 2008",
    "founder": [
      {
        "@type": "Person",
        "name": "Clay Felker"
      },
      {
        "@type": "Person",
        "name": "Milton Glaser"
      },
      {
        "@type": "Person",
        "name": "Adam Moss"
      },
      {
        "@type": "Person",
        "name": "Ben Williams"
      },
      {
        "@type": "Person",
        "name": "Amy Odell"
      },
      {
        "@type": "Person",
        "name": "Stella Bugbee"
      },
      {
        "@type": "Person",
        "name": "Allison P. Davis"
      }
    ],
    "employee": [
      {
        "@type": "Person",
        "name": "Rebecca Traister"
      }
    ],
    "ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
    "sameAs": [
      "https://en.wikipedia.org/wiki/New_York_(magazine)#The_Cut",
      "https://www.facebook.com/Cut/",
      "https://twitter.com/TheCut",
      "https://www.tiktok.com/@thecut"
    ],
    "knowsAbout": [
      {
        "@type": "Thing",
        "name": "politics"
      },
      {
        "@type": "Thing",
        "name": "feminism"
      },
      {
        "@type": "Thing",
        "name": "intersectional feminism"
      },
      {
        "@type": "Thing",
        "name": "work"
      },
      {
        "@type": "Thing",
        "name": "money"
      },
      {
        "@type": "Thing",
        "name": "relationships"
      },
      {
        "@type": "Thing",
        "name": "mental health"
      },
      {
        "@type": "Thing",
        "name": "style"
      },
      {
        "@type": "Thing",
        "name": "pop culture"
      },
      {
        "@type": "Thing",
        "name": "parenting"
      },
      {
        "@type": "Thing",
        "name": "sex diaries"
      },
      {
        "@type": "Thing",
        "name": "fashion"
      },
      {
        "@type": "Thing",
        "name": "beauty reviews"
      },
      {
        "@type": "Thing",
        "name": "skincare reviews"
      },
      {
        "@type": "Thing",
        "name": "makeup reviews"
      },
      {
        "@type": "Thing",
        "name": "fashion reviews"
      },
      {
        "@type": "Thing",
        "name": "career advice"
      },
      {
        "@type": "Thing",
        "name": "relationship advice"
      },
      {
        "@type": "Thing",
        "name": "shopping guides"
      },
      {
        "@type": "Thing",
        "name": "dating"
      },
      {
        "@type": "Thing",
        "name": "reproductive rights"
      },
      {
        "@type": "Thing",
        "name": "roe v. wade"
      }
    ],
    "award": [
      "The Cut was named website of the year on Adweek’s Publishing Hot List in 2018 and was a finalist for the National Magazine Award for Best Website (Service and Lifestyle) in 2019. New York Magazine, including the Cut, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, and 2022, and the Cut was part of New York’s submission for its 2018 National Magazine Award win for Best Website. Its first podcast, The Cut on Tuesdays, won the 2020 Gracie Award for Best Podcast (Lifestyle), while the Cut and New York writer-at-large Rebecca Traister won the 2018 National Magazine Award for columns and commentary. The 2015 New York Magazine cover story on Bill Cosby’s accusers that ran on the Cut won the 2016 George Polk Award for magazine reporting."
    ],
    "parentOrganization": {
      "@type": "Organization",
      "@id": "https://nymag.com/#publisher",
      "name": "New York Magazine",
      "url": "https://nymag.com",
      "sameAs": [
        "https://en.wikipedia.org/wiki/New_York_(magazine)",
        "https://www.wikidata.org/wiki/Q1507987",
        "https://www.facebook.com/NewYorkMag/",
        "https://twitter.com/NYMag",
        "https://www.instagram.com/nymag",
        "https://www.youtube.com/user/NewYorkMagazine",
        "https://www.linkedin.com/company/new-york-magazine/"
      ],
      "logo": {
        "@type": "ImageObject",
        "url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
        "height": 196,
        "width": 196
      }
    }
  }
]
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

65/100

Site name appears as

Page titleFashion, Beauty, Politics, Sex and Celebrity
og:site_nameThe Cut
twitter:site@TheCut
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.

Preview

thecut.com

The Cut – Fashion, Beauty, Politics, Sex and Celebrity

The Cut is a New York Magazine site covering women’s lives and interests, from politics, feminism, work, money, relationships, mental health, style, pop culture, parenting, and more.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary
  • twitter:title — The Cut – Fashion, Beauty, Politics, Sex and Celebrity
  • twitter:description — The Cut is a New York Magazine site covering women’s lives and interests, from politics, feminism, work, money, relat...
  • twitter:image — https://assets.nymag.com/media/sites/wwwthecut/icon.1500x1500.png

THECUT.COM

The Cut – Fashion, Beauty, Politics, Sex and Celebrity

The Cut is a New York Magazine site covering women’s lives and interests, from politics, feminism, work, money, relationships, mental health, style, pop culture, parenting, and more.

Preview quality · Facebook A+ · 95/100

Description will be truncated (184 chars / 155 max)

  • og:title — The Cut – Fashion, Beauty, Politics, Sex and Celebrity
  • og:description — The Cut is a New York Magazine site covering women’s lives and interests, from politics, feminism, work, money, relat...
  • og:image — https://assets.nymag.com/media/sites/wwwthecut/cut-feed.png
  • og:type — website
  • og:url — https://www.thecut.com/
  • og:site_name — The Cut
  • Description will be truncated on Facebook (184 chars, max 155)

    → Tighten og:description to ≤155 characters

The Cut – Fashion, Beauty, Politics, Sex and Celebrity

thecut.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (184 chars / 150 max)

  • og:title — The Cut – Fashion, Beauty, Politics, Sex and Celebrity
  • og:description — The Cut is a New York Magazine site covering women’s lives and interests, from politics, feminism, work, money, relat...
  • og:image — https://assets.nymag.com/media/sites/wwwthecut/cut-feed.png
  • Description will be truncated on LinkedIn (184 chars, max 150)

    → Tighten og:description to ≤150 characters

thecut.com

The Cut – Fashion, Beauty, Politics, Sex and Celebrity

The Cut is a New York Magazine site covering women’s lives and interests, from politics, feminism, work, money, relationships, mental health, style, pop culture, parenting, and more.

Preview quality · Slack A+ · 100/100
  • og:title — The Cut – Fashion, Beauty, Politics, Sex and Celebrity
  • og:description — The Cut is a New York Magazine site covering women’s lives and interests, from politics, feminism, work, money, relat...
  • og:image — https://assets.nymag.com/media/sites/wwwthecut/cut-feed.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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